Fuel Lines
AUGUST 12, 2015
There is a new model for new business that makes the existing model obsolete. It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. New business doesn’t have to be so hard. There is a better way that makes it EASIER.
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AUGUST 11, 2015
In 2013 Japan’s Dentsu, huge in Japan but mostly becalmed outside it, agreed to pay £3.2bn to buy media buyer Aegis, owner of the Carat, Vizeum and Isobar networks. 30 months on the deal looks like one of the winners of the century. Dentsu has just announced its Q1 numbers showing big increases in operating.
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Gods of Advertising
AUGUST 4, 2015
Most people require a lifetime to decide… I’ve been thinking about something my father once told me and I’d like to share that with you here. But first some history…. Newly married, I had just bought my first house – a brick cottage in a sketchy but up and coming neighborhood in Chicago. The place was a dump and I’d hired a number of people to help with the rehab.
AdPulp
AUGUST 13, 2015
For years, you had a dream. Your vision was that you were going to leave the company that you worked for since you graduated college and start your own business. In your vision, your business would be large enough to outcompete your former employer and become the No. 1 business in your industry in your hometown. Last […]. The post Should You Expand Your Business?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Media Post
AUGUST 27, 2015
Kareem Abdul-Jabbar, who should have stuck to basking in his glory as a basketball player and dreading cross-country air flights, is now a columnist for TIME. He has written a ludicrous column that essentially accuses whites of profiting from the adaptation of trends spawned by black people.
MediaFuse
AUGUST 19, 2015
US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Buyer survey’s show they are driving forward with a mission to automate their buying process and bring data into more of their media buys.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 19, 2015
Baby products company and McCann New York have come up with a neat spin on the burgeoning baby advice industry, recycle it all and use it to wipe your baby’s bottom. What a brilliant idea. MAA creative scale (idea+ad): 8.
Gods of Advertising
AUGUST 27, 2015
Walt Whitman. When I was a teenager, I worked one summer at my Grandfather’s can factory on the Southside of Chicago. Dominic was not my biological grand parent but I grew up knowing only him on my mother’s side. Dom was fierce, funny and a very loyal man. He treated me like blood. His can company, called (for a reason I forget) Wisconsin Can was a line factory.
InMobi
AUGUST 10, 2015
A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase is being replaced by the checkered path of the modern consumer whose purchase journey is across a multitude of channels from desktops and laptops to smartphones, tablets, connected televisions, and wearable devices.
Advertising to Baby Boomers
AUGUST 19, 2015
That’s probably not true but it certainly seems as if they are. Or, the specter of NostraChuckus , famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications , is being invoked willy-nilly. AARP Launches Baby Boomer Ad Firm By Suzanne Vranica Washington-based advocacy group AARP has created a marketing agency to help corporate America peddle products and services to the over-50 crowd, which AARP says doesn’t get enough attention from advert
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All About Advertising Law
AUGUST 26, 2015
Steve Lipofsky at basketballphoto.com [ GFDL or CC-BY-SA-3.0 ], via Wikimedia Commons A quick update on our earlier blog about a lawsuit involving a supermarket that congratulated Michael Jordan on his Hall of Fame induction in an ad and included a $2 off coupon for steaks without his consent. A jury just awarded Michael Jordan $8.9 million in damages which was close to the $10 million sought by his counsel and a whole lot more than the $126,900 defendants suggested was the appropriate damage a
Media Post
AUGUST 20, 2015
On Monday, "The New York Times" ran something of a rant in the business section about the impact of social media on quality journalism, saying in part: "[a]s more readers move toward online social networks, and as publishers desperately seek scale to bring in revenue, many [newspapers] have deplored a race toward repetitive, trivial journalism, so noisy that it drowns out more considered work.
More About Advertising
AUGUST 19, 2015
Honda is trying hard to inject some much needed Va Va Voom into its model line-up, with some success despite its less than rapid progress on its return to Formula One with the McLaren team. A key part of this has been Wieden+Kennedy London’s current ad campaign, most notably the Type R interactive ad that.
Gods of Advertising
AUGUST 20, 2015
Not the image Subway was looking for… By now, everyone is familiar with the lurid story of Subway’s ex-pitchman, Jared Fogel. By his own admission, he is guilty of crimes involving sex with underage girls and distributing pornography celebrating the same. I am not here to pass judgment on the guy. Nor to make jokes. Plenty of that going on already.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
AUGUST 24, 2015
It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to research, compare, and shop. Even if consumers do visit a store, mobile devices are impacting the way they shop, as almost all shoppers are influenced by the information they obtain on their phones.
More About Advertising
AUGUST 27, 2015
James Harris, one of the founders of Carat’s Diffiniti digital agency which later became iProspect, has returned to the fold after stints at UM, Interpublic and, latterly, as head of international agencies at AOL. Harris (left) replaces Anthony Rhind as chief digital officer at Carat Global Clients. Harris is also the author of Think More.
More About Advertising
AUGUST 24, 2015
Upscale Aussie winemaker Penfolds – producer of Penfolds Grange among other reviving potions – and agency Leagas Delaney have decided it’s time to invade ‘gifting’ territory, hitherto mostly the property of champagne and spirits in the booze market. So Penfolds launching a global gifting campaign, kicking off in Australia and New Zealand on September 6.
More About Advertising
AUGUST 24, 2015
Is WPP proof that biggest is best in advertising? Tomorrow (Wednesday) WPP boss Sir Martin Sorrell (below) will announce his advertising and media giant’s half-yearly results and, according to some weekend reports, the numbers will be good. Profits are forecast to be ‘about’ £598m (a remarkably precise ‘about’), up 12 per cent over the same.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 17, 2015
Spain is currently embroiled in a financial scandal dating back to the financial crisis and one of the leading figures reportedly involved is Rodrigo Rato, a former Spanish finance minister and, after that, managing director of the International Monetary Fund from 2004 to 2007, when he was succeeded by another colourful character Dominique Strauss-Kahn.
More About Advertising
AUGUST 19, 2015
Every agency wants clients to think: I’d like some of that. It makes the business of winning accounts rather easier. In its short life Lucky Generals has established such a reputation, at least with smaller accounts. It’s notably quick off the mark for a start, which is one reason it’s the new agency for Paddy.
More About Advertising
AUGUST 30, 2015
Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of media reviews (including, um, us) has come out fighting, adding the $600m or so merged Kraft Heinz North American account to Visa’s $200m global account, which it won last week. The business moves from Interpublic’s.
More About Advertising
AUGUST 6, 2015
George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them as goodies), in particular this interesting table from WPP’s Kantar Media showing the top 20 US advertisers busily cutting expenditure, for the most part anyway.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 5, 2015
Oh God, another blog about content. I know, you can’t log on to any marketing website without stumbling upon a column debating the ‘buzzword.’ And yes, there are still a lot of questions around the area. How do you define it? What does it really mean? What are good examples of it? I wanted to.
More About Advertising
AUGUST 26, 2015
Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely. Fabric softener Lenor and agency Grey have chosen to divert us with a paean of praise for skirts; the “ultimate weapon in the gender war” they propose, cheekily. This is probably the.
More About Advertising
AUGUST 10, 2015
Another watery tale: this time it’s Eric Cantona pretending to swim the English Channel for Kronenbourg. My friend George Parker at Adscam asks if this, LeBigSwim, is the best beer campaign to date. Well there’ve been some crackers – Heineken way back, various incarnations of Fosters – but it’s certainly up there. From Ogilvy London.
More About Advertising
AUGUST 24, 2015
I’m wondering if the John Lewis teams on both client and agency sides have started to get seduced by their own outstanding success in recent years. The new 90 second spot for insurance feels like it’s bordering on the self indulgent. Watching a young girl dance around the family home to an Elton John track.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 19, 2015
Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again – speaking by video link at what seems to be a leadership conference, NOAH15 in Berlin last month. Don’t know who was doing the slides but they may find their career development taking place in Ulan.
More About Advertising
AUGUST 14, 2015
At some stage this year we’ll be able to tot up the winners and losers in the media review stakes; there’s over $20bn of media up for review, about half in the US.
More About Advertising
AUGUST 30, 2015
Who says there are no second acts? With the news last week that Rebekah “Medusa Hair” Brooks (left) is returning to the “Wizened of Oz’s” evil empire in a super, super senior position, it just goes to prove that it aint over until the lady with snakes for hair sings. I must confess that since.
More About Advertising
AUGUST 26, 2015
WPP’s first half results are pretty much as we forecast yesterday - no crystal ball, alas, just the usual corporate leakage – with billings up five per cent to £23bn, like-for-like revenue up 4.9 per cent (organic growth by another name) and after tax profit of £601m. The dividend was up by a third, in.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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