Adweek
DECEMBER 3, 2024
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara's research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient.
Martech
DECEMBER 2, 2024
Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.
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AdExchanger
DECEMBER 1, 2024
It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […] The post Why Publicis Is Winning appeared first on AdExchanger.
Basis
DECEMBER 10, 2024
Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. At the same time, more than seven in 10 say their jobs have become more difficult in the past two years, as inefficient processes, rising costs, and siloed systems hinder progress.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digital Remedy
DECEMBER 4, 2024
In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget. To thrive, higher education marketers must adopt a targeted and nuanced approach tailored specifically to prospective students’ unique decision-making funnels.
Ad Monsters
DECEMBER 6, 2024
Googles reign over search and advertising is under scrutiny, but are the DOJs antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscapechallenging Googles dominance and redefining the future. All eyes this year have been on the U.S. Department of Justices dual anti-trust cases against Google.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 10, 2024
The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.
AdExchanger
DECEMBER 31, 2024
Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement after all, generative AI only hit the mainstream two years ago. But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years. […] The post How AI Has (Already) Become The Foundation Of Digital Advertising appeared first on AdExchanger.
Basis
DECEMBER 17, 2024
2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Agencies confronted mounting signal loss , the rise of AI (and clients expectations around its usage), ongoing media fragmentation , and a variety of transformative regulatory developments all against the backdrop of significant economic and financial pressures.
Ad Badger
DECEMBER 19, 2024
If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon PPC. However, let’s quickly dive. Read More Amazon PPC: 12-Point Guide (2024 Update) The post Amazon PPC: 12-Point Guide (2024 Update) appeared first on Ad Badger.
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Ad Monsters
DECEMBER 19, 2024
Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.
Adweek
DECEMBER 9, 2024
Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up.
Martech
DECEMBER 12, 2024
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
AdExchanger
DECEMBER 1, 2024
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as a buyer,” […] The post The Guardian Is Following Programmatic Budgets To Private Marketplaces appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Basis
DECEMBER 4, 2024
From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. The theme of transformation will continue to define the landscape in 2025, with four key trends poised to have profound impact on brands and agencies: The Shifting Landscape of Online Search : While Google is still a dominant force, the rise of social search and the growing role of AI cha
Digiday
DECEMBER 31, 2024
Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So its no surprise that in year two of having generative AI at their disposal, marketers have rushed to use it in their advertising. But so far, consumers arent as enamored with generative AI created ads as marketers have been. Throughout 2024, the marketers who obviously used generative AI to make their ads ( Toys R Us , Under Armour , Coca-Cola ) or touted the possibilities of generative AI in
Ad Monsters
DECEMBER 2, 2024
Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% this year. Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right.
Adweek
DECEMBER 27, 2024
No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
AdExchanger
DECEMBER 2, 2024
If a brand has first-party data and a little inventory of its own, dollars to doughnuts it’ll launch a media network. We’ve seen grocery chains do it, hotels, big-box retailers, airlines, rideshare companies, gyms, convenience stores, makeup brands – the fruit hangs low. But over the past year, companies with financial information have also started getting […] The post Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network appeared first on AdExchanger.
Adweek
DECEMBER 18, 2024
Dick's Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.
Adweek
DECEMBER 23, 2024
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
DECEMBER 12, 2024
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access to more comprehensive influencer marketing strategies and tools. With more access to first-party data and combined relationships with influencer technology platforms, clients of the new Omnicom could see.
Adweek
DECEMBER 3, 2024
Many brands simply add a celebrity's branding when working with artists. But Olivia Rodrigio has partnered twice with Sony to make custom headphones. After developing a pair of earphones called LinkBud S last year, Rodrigo and Sony launched two new earphones in October that retail for $200: LinkBuds Fit and LinkBuds Open.
Adweek
DECEMBER 2, 2024
The independent food publisher Tastemade launched its first recipe app, Tastemade Cooking, in mid-November to deepen engagement among Tastemade+ subscribers and capitalize on the culinary fervor surrounding Thanksgiving. The app is technically the second in the Tastemade universe--the first, called Tastemade, is designed for streaming Tastemade video--and it aims to add value to a Tastemade+.
Adweek
DECEMBER 3, 2024
The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared partnerships and hidden collaborations. That's where marketing analytics platform Ravineo, which officially launched on Nov. 12, comes in. Ravineo lets brands and agencies make smarter, data-driven decisions about their influencer strategies in real time, using.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
DECEMBER 17, 2024
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec. 17, comprising the newsletter's archives and top cultural trends at the center of those.
Adweek
DECEMBER 2, 2024
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $6.1 billion--a 8.8% year-over-year increase--on Thanksgiving this year, according.
Adweek
DECEMBER 4, 2024
To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans' lives around the world. On Wednesday (Dec. 4), Spotify launched its global "2024 Wrapped" campaign, which over the past decade has become the platform's biggest marketing moment of the year and.
Adweek
DECEMBER 11, 2024
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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