November, 2024

article thumbnail

Verizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent

Adweek

Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon's early talent programs, according to Christina Schelling, svp and chief talent and diversity officer.

321
321
article thumbnail

Customer-Centric Marketing: Speaking Your Audience's Language in a Digital World

Ad Rants

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. The modern consumer demands more than just a product or service; instead, they value experiences that resonate with their personal values and needs.

Audience 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.

article thumbnail

How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line.

Ad Ops 115
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Talking (Antitrust) Turkey With DCN’s Jason Kint

AdExchanger

Nothing new was shared during closing arguments in US v. Google on Monday in Alexandria, Virginia. But there was much to deduce from the questions Judge Leonie Brinkema asked the DOJ and Google while they made their final cases as to whether Google operates an illegal monopoly (or monopolies) in the online advertising sector. For […] The post Talking (Antitrust) Turkey With DCN’s Jason Kint appeared first on AdExchanger.

article thumbnail

Transform On-Site Display Challenges into Commerce Media Triumphs

PubMatic

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. With global spending on commerce media expected to surpass  $81.6 billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take

Media 116

More Trending

article thumbnail

IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends

Exchange Wire

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [.] The post IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends appeared first on ExchangeWire.com.

article thumbnail

How marketing leaders can transform marketing from a support function to a growth driver

Martech

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Marketing 131
article thumbnail

Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum

Ad Monsters

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. On Monday, at Publisher Forum Scottsdale, I joined a buzzing roundtable of media leaders, eager to unpack strategies for amplifying their audience value in a world under siege from dwindling audience signals and declining traffic.

Audience 115
article thumbnail

CPMs Are The Wrong Metrics To Prioritize In CTV Advertising

AdExchanger

As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms offer straightforward attribution and performance optimization tools that make it easier for businesses to manage their advertising campaigns. However, as these businesses grow more ambitious, many seek to incorporate […] The post CPMs Are The Wrong Metrics To Prioritize In CTV Advertising app

article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

TikTok launches its search ads

illumin

TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.

article thumbnail

Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

Audience 308
article thumbnail

Key Considerations for a Future-Ready Agency Tech Stack

Basis

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. And in recent years, these struggles have been amplified by industry developments such as increasing signal loss and growing media fragmentation. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results.

Agency 98
article thumbnail

TikTok launches AI video generation tool for marketers

Martech

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL.

Marketing 123
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Publisher “Hedged Gardens” Drive Higher Value for Audiences and Advertisers

Ad Monsters

A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers. Buyers want higher quality offerings that are future-proofed as cookies decline. Sellers are working hard to provide differentiated products in the face of Google’s changing search and cookie strategies, retail media network growth

Audience 105
article thumbnail

Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets

AdExchanger

The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to […] The post Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets appeared first on AdExchanger.

Marketing 124
article thumbnail

Over Half European Viewers Visit Linear TV as First TV Destination

VideoWeek

More than 50 percent of Europeans still choose linear TV as their first port of call for connected TV viewing, according to the latest ‘TV Key Facts’ report from RTL AdAlliance, with 53 percent first visiting linear when turning on their TV. The 31st edition of the report emphasises the relatively high consumption of TV in Europe, where daily viewing time averaged 3 hours 13 minutes in 2023.

article thumbnail

Dotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality

Adweek

Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive.

Media 321
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

What it will take to win over Holiday shoppers in 2024

illumin

The holiday shopping season is pivotal for retail advertising. This period spans from October to December, depending on who you ask. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. They bank on this rise in spending. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season?

Retail 105
article thumbnail

Why B2B CMOs are frustrated with ABM platforms

Martech

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.

article thumbnail

The Great Data Smackdown: Buy Side vs. Sell Side Strategies Collide

Ad Monsters

A lively debate between the buy and sell sides at AdMonsters PubForum Scottsdale highlighted the ongoing battle for data strategy dominance. Both sides presented compelling arguments on privacy, first-party data, and creative optimization. Jordin Sparks once sang, “Why does love always feel like a battlefield?” But in this case, why does the song remind me of the data dance smackdown between the buy and sell sides?

Cookies 105
article thumbnail

Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

AdExchanger

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […] The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.

Ad Tech 131
article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety

Adweek

Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers' confusion around charging and simplify the switch from internal combustion engines.

Marketing 290
article thumbnail

Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees

Adweek

From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. A highlight of the summit is the.

Agency 289
article thumbnail

How Brands Find New Audiences As Media Habits Shift

Adweek

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports.

Audience 299
article thumbnail

The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

Adweek

CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That's a daunting reality--but the payoff.

Marketing 327
article thumbnail

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

article thumbnail

Jon Batiste Reveals The Creative Process That Led to Beethoven Blues

Adweek

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15.

Audience 278
article thumbnail

Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes

Adweek

Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places. Still, there are clear trends.

eCommerce 305
article thumbnail

Financial Brand Empower Names Goodby Silverstein & Partners as Agency of Record

Adweek

Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand's strategic and creative marketing efforts "as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future," according.

Agency 278
article thumbnail

5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC 

Adweek

After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022. Granted, Meta's ASC has had more time to finesse its AI-buying tool, but.

Ad Tech 306
article thumbnail

Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.