Fuel Lines
DECEMBER 18, 2017
Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies is that they know how to take care of their clients.
Ad Espresso
DECEMBER 12, 2017
Marketers know that images are an important part of ad design and campaigns. Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention. But why does Facebook ad image size matter? Why should you care and invest time Read more.
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More About Advertising
DECEMBER 29, 2017
You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”.
AdPulp
DECEMBER 15, 2017
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
DECEMBER 2, 2017
Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? S ervices include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio.
Adacado
DECEMBER 22, 2017
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s guidelines, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.
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InMobi
DECEMBER 28, 2017
As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. Estimated to cost growth marketers approximately $350 million in 2017, ad fraud has left advertisers scrutinizing the authenticity of each impression and every subsequent user interaction.
More About Advertising
DECEMBER 15, 2017
Talk about a flying start. New San Fancisco agency TBD, formed by creative Rafael Rizuto, strategist Virginia Wang and CEO Jordan Warren, has started life by being named as agency of record for Nokia’s digital health division for campaigns across the US and Europe.
AdPulp
DECEMBER 15, 2017
The Martin Agency’s sexual harassment scandal is bad. It’s also the tip of the dick in an industry long overdue for reform. Suzanne Vranica, a reporter at The Wall Street Journal, spoke to some of the women who once worked for the Martin Agency, where they were sexually harassed by the agency’s former chief creative […]. The post Ugliness Thrives In The Ad Frat appeared first on Adpulp.
Advertising to Baby Boomers
DECEMBER 13, 2017
No matter what the product or service, when Mad Ave is trying to ‘reach’ us we’re always sick. Or something’s horribly wrong. Even if they want us to buy a car we have to be sick first: What happened to this lady? Did she have a heart attack? The doctor says she has to ‘go slow’… Well, whatever her affliction is she’ll get better if she buys this car.
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All About Advertising Law
DECEMBER 21, 2017
As we spend time with family and loved ones over the holidays and reflect on the year that’s passed and the year to come, all of us in Venable’s Adlaw practice wish you a Happy Holiday and Prosperous New Year.
More About Advertising
DECEMBER 23, 2017
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered competitive mutually exclusive to any other.
More About Advertising
DECEMBER 13, 2017
It’s been a funny old year in adland with holding companies and their media agencies in full scale retreat but some creative independents rising to the fore. A new breed of client seems happy to go with indies: local, regionally and even globally. As such, what are always difficult choices for agencies of the year.
More About Advertising
DECEMBER 4, 2017
Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else. This.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
DECEMBER 20, 2017
The World Federation of Advertisers (WFA), which represents most major brands, has been looking into its crystal ball to predict some of the developments that will affect advertisers and their agencies in 2018. Here’s what they foresee. 1. Re-roster With three quarters of WFA members saying they plan to review their agency rosters in 2018.
More About Advertising
DECEMBER 29, 2017
December means Christmas ads and one of our two top scorers for Nokia by Mother falls into that category just about; another variation on the recurring theme that Christmas is about bringing people together, not handing out prezzies. Mother, our Agency of the Year in 2016, has kept up the good work this year alongside.
More About Advertising
DECEMBER 15, 2017
Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to be getting there ahead of him. According to Adweek Publicis has confirmed that it is moving all its agencies – which include Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH and its gaggle of digital.
More About Advertising
DECEMBER 15, 2017
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. Well-known in many areas – a multi-media artist who draws with the movement of his.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
DECEMBER 6, 2017
WPP boss Sir Martin Sorrell touched on his biggest current problem – the group’s relationship with Ford – at a UBS conference in New York this week. Ford has said it’s re-evaluating its marketing model, which currently means using WPP for most activities including creative through bespoke agency GTB (‘Global Team Blue’).
More About Advertising
DECEMBER 12, 2017
Saatchi and Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and pleasingly gritty number. Saatchi has always had its creative moments but they’ve been fewer in recent years. But the agency seems to have recaptured some of its mojo this year; Asda is one of the.
More About Advertising
DECEMBER 14, 2017
Accenture is finishing the year as it started, on the acquisition trail. It’s agreed to buy substantial Irish agency Rothco, which employs 150 people and handles clients including Tesco and AIB, in a move to “boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe.” Rothco will be Accenture.
AdPulp
DECEMBER 31, 2017
We’re starting the new year with a new plan. Here’s the deal… The second slot in the homepage layout (where this post is located) is prime real estate and we’re willing to lease it to companies with a compelling reason to be here, in front of the audience we’ve worked 13+ years to cultivate and […]. The post This Spot Is Reserved for Premium Sponsors appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
DECEMBER 19, 2017
Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, owner/president of agency business-development firm RSW/US, writing in Adweek reveals data that referrals in the agency […].
More About Advertising
DECEMBER 11, 2017
Glad-handers, suitcase carriers, number dialers, yes men, punching bags, order takers, middle men. Frankly, account people don’t always have the best reputation. And in some cases, it’s probably deserved. The fate of the account manager has been debated far and wide, some people think account management should be killed altogether and others think the discipline.
More About Advertising
DECEMBER 4, 2017
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas, says Chris Slough, global business partner for Havas Group. Another year, another round of festive ads, which when combined, all serve a similar underlying message – that the emotional value of togetherness is key to shopper engagement at Christmas.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
DECEMBER 28, 2017
The devastated island of Puerto Rico will not have power fully restored until May, nearly eight months after Hurricane Maria ripped through the Caribbean. Did you know that nine of Puerto Rico’s 78 municipalities are still without power three months after the powerful Category 4 hurricane slammed the island? Frustrated residents are forced to boil […].
AdPulp
DECEMBER 3, 2017
What starts in Miami doesn’t necessarily stay in Miami. That’s the story out of Miami, where creative powerhouse Crispin Porter & Bogusky was born 35 years ago. According to The Drum and other media outlets, CP+B/Miami is closing its doors. The announcement affects 75 employees in total, mostly in finance and accounting. Those functions will […].
AdPulp
DECEMBER 1, 2017
Dana Nessel, a tenacious advocate for justice, will not sexually harass staff. This is a point she painfully makes clear in the following commercial: She asks, “Who can you trust not to show you their penis in a professional setting? Is it the candidate that doesn’t have a penis?” I had to watch the spot […]. The post Michigan Attorney, Dana Nessel, Promises To Keep Her “Non Penis” In Her Pants appeared first on Adpulp.
More About Advertising
DECEMBER 11, 2017
Charity fatigue is particularly prevalent at this time of year: the streets of London are littered with the needy let alone the countless ads on digital channels inviting us to donate X amount, usually voiced by a Scottish actor over a picture of a suffering child. How do you cut through this? Enlisting adam&eveDDB helps.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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