Fuel Lines
FEBRUARY 21, 2017
Delivering a presentation that moves prospects to action STARTS with the presentation deck. I’ve reviewed hundreds of agency presentations. Could somebody please tell me why great CREATIVE PEOPLE become so BORING when creating a presentation? PowerPoint and Keynote slides have the ability to empower your presentation or kill it. Most presentation decks are created using PowerPoint.
More About Advertising
FEBRUARY 22, 2017
The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates for the role disappointed along the way. But my advertising hero? Well, that’s easy. It’s.
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Gods of Advertising
FEBRUARY 16, 2017
Copywriting is not about the print ad anymore and hasn’t been for some time. But that doesn’t make the skill set any less important. You don’t have a website without words; try building a wire without them. Providing clever, provocative and powerful copy to web designers and the like is critical. For many copywriters, feeding them content that inspires their work is the job.
Advertising to Baby Boomers
FEBRUARY 1, 2017
I blogged this book already – without reading it. Now I’ve read it. Good one, recommended if you don’t mind getting sick to your stomach. Stay away if you’re prone to paranoia. As for me, it just got me all itchy and queasy. So far, this might not seem to be a positive review. It is one. But like most of what’s on the web nowadays, how do you know if it’s fact, advertising, fiction, advertising, drivel, advertising, truth, advertising?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
FEBRUARY 23, 2017
With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such as Nextwave Multimedia, however, have tackled this with a well thought out monetization strategy. With a clear objective to improve the game's monetization without compromising on the user experience, Nextwave Multimedia decided to partner with InMobi.
AdPulp
FEBRUARY 3, 2017
CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD […]. The post Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?
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More About Advertising
FEBRUARY 15, 2017
In the second in our series My Ad Hero Brothers and Sisters CEO Matt Charlton chooses a planner who introduced strategy to luxury and taught him the importance of generosity in an ad agency. I’ve been lucky enough to work with and learn from so many people who I could easily class as real heroes.
Gods of Advertising
FEBRUARY 2, 2017
Though stinging, I love this gag Tweet from Adweak. Many a Superbowl I spent gripping my phone (or radiating my balls via laptop) racing the commercial feed on TV, and countless other assorted creative types, to try and get in a witty and insightful Tweet. Then another. And another. Of course I also needed to embellish my comments with a unique and brilliant hash tag, this in addition to the tag we’d been assigned.
Advertising to Baby Boomers
FEBRUARY 15, 2017
If I may coin a phrase, we’re living in the Age of Portmanteaus , what with Bromance, Sexting, Frankenfood, and dozens of other blends bandied about – even by reputable news sources (if there are any anymore). A new one: Boomaissance. I swear I didn’t make it up. Some marketing firm did. A humongous marketing firm. Boomaissance : While the media remains smitten with Millennials, it's the Boomers who control 70% of the disposable income in this country.
InMobi
FEBRUARY 16, 2017
Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a result, today, InMobi reaches over 1.5 Bn smartphone users every month globally. Seize the moment Leveraging the true power of mobile advertising via precise targeting and interactive ad formats is of significant benefit to anyone trying to amplify their brand
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AdPulp
FEBRUARY 19, 2017
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […].
All About Advertising Law
FEBRUARY 17, 2017
Many businesses acquire commercial liability insurance coverage to protect against “advertising injury” resulting from their marketing practices. But while the term “advertising injury” on its face may sound comprehensive, its definition in the insurance policy may be narrower than you think. As a result, some businesses have received a rude awakening after learning: (1) they are being sued for false advertising; and (2) their insurance company is not going to pay for it.
More About Advertising
FEBRUARY 16, 2017
There’s a theme emerging already in My Ad Hero: the huge impact some people make with their generosity in terms of time and wisdom. Carter Murray of FCB chooses an accomplished account man, entrepreneur, arts patron and painter. When Stephen asked me to contribute to “my ad hero” so many people came to mind. One.
Gods of Advertising
FEBRUARY 10, 2017
In absence of full time employment, I’ve been working my tail off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he can work. Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 10, 2017
Publicis Groupe has been trying to explain the whopping €1.4bn impairment charge it’s taken against its digital agencies now grouped in Publicis.Sapient. This forced the company into a 2016 loss of €527m. Vice-president Jean-Michel Bonamy (left) said: “The thing is, when we do the impairment test, we no longer do it at the level of.
More About Advertising
FEBRUARY 13, 2017
Home, a short film about the refugee crisis starring Jack O’Connell and Holliday Grainger, has won the UK’s BAFTA award (the UK Oscars) for Best Short Film. Home was co-produced by Black Sheep Studios, BBH’s in-house production unit, with Somesuch and Kosovan film festival DokuFest and directed by Daniel Mulloy. Why do people give up.
More About Advertising
FEBRUARY 17, 2017
The boss of The Red Brick Road chooses as his ad hero a high-flying executive who began her WPP career at Wunderman before moving up the ranks at Ogilvy, Famously, she was twice promoted on maternity leave. My Ad Hero When I was a grad, I had a whale of a time.
More About Advertising
FEBRUARY 9, 2017
P&G chief brand officer Marc Pritchard’s recent speech to the IAB (below) was a bold and significant moment for our industry on a range of issues from the media supply chain through to measurability and marketing effectiveness. One particular focus in the speech was that P&G had been distracted by the belief that it could.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 27, 2017
The 2017 GSMA Mobile World Congress starts today. More than 20,000 delegates are in Barcelona to discover more about mobile content, network connectivity, enabling technologies such as Artificial Intelligence, plus the opportunities mobile has to build more sustainable businesses. In my role, I’ve got to be constantly focused on the key drivers of brand growth.
More About Advertising
FEBRUARY 23, 2017
The founder and author of Adscam, and sage of Idaho, chooses nine people from his long, varied and uniquely distinguished career. My Ad Hero. How about Heroes? Oh dear, Oh dear, when Stephen invited me to contribute to his splendid My Ad Hero series in MoreAboutAdvertising, I was somewhat flummoxed to realize that having.
More About Advertising
FEBRUARY 27, 2017
It’s been creeping up on us for a while… but it’s now a legitimate ‘phenomenon.’ We have entered a period in social history where, for the first time, single people make up a significant proportion of the population. And brands are finally beginning to sit up and take notice. Quite how much credit they deserve for.
More About Advertising
FEBRUARY 9, 2017
My interpretation of the title is: who is top of the people list who have had an impact on my working life. It is a big list of people and events, too many to include here, and it goes back a long way. I grew up in a Worcestershire backwater but I had the good.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 21, 2017
Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per cent from CEO Matthias Schrader and others and will bid €9 a share for the remainder, valuing SinnerSchrader (below) at just over €100m, probably more than it paid recently for UK creative agency Karmarama. Accenture.
More About Advertising
FEBRUARY 22, 2017
Wieden+Kennedy seems to be producing more telly than anyone these days, maybe because some big clients seem to be sharing it out among their multifarious agencies – not always to happy effect. They’re not ads as much as notifications. Organic milk is a tricky one – don’t most dairy cows live in fields? It’s like.
Gods of Advertising
FEBRUARY 28, 2017
An account strategist for Ogilvy & Mather in the Philippines died at his workplace , sick from pneumonia but apparently unwilling (or unable) to leave. I don’t want to comment on this particular man or his firm. It’s a tragedy and I’m sure everyone feels bad about it. Especially the man’s family. Yet, I’m pretty sure the root behavior won’t change.
More About Advertising
FEBRUARY 17, 2017
How many of you have wanted to do this? Mad Men’s Don Draper gatecrashes a Miller beer meeting to hear some researchnozzle (thanks George) stating the bleedin’ obvious from his pile of, no doubt, expensively acquired data. But he’s not impressed. And what’s the significance of the plane flying rather close to the Empire State.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 7, 2017
Conor McNicholas is CEO of content marketing agency AllTogetherNow – a partner in The&Partnership. He was editor of music magazine NME in the guitar-boom of the Noughties and took the NME brand multi-platform, growing NME.com and launching NME Radio, NME TV and other live music, ticketing and merchandising arms. He went on to be editor.
More About Advertising
FEBRUARY 20, 2017
Lee Hoddy (below) is creative partner at Conran Design Group, now part of Havas UK. Before joining Conran Design Group, Hoddy founded branding specialists 35 Communications with Thom Newton in 2003, which merged with Conran in 2008. He has worked in the design industry for over 20 years at leading creative agencies including SampsonTyrell (now.
More About Advertising
FEBRUARY 17, 2017
If you combined Kraft Heinz with Unilever you’d arrive at a company with around the same market capitalisation as Procter & Gamble (although P&G is hardly a food company any more). Or Nestle, which still is more or less. All at around $230bn. So the news today that Kraft Heinz has made a merger approach.
More About Advertising
FEBRUARY 17, 2017
Online investment service Wealthify has chosen Isobel to handle its first campaign in the UK. Isobel pitched against Creature, St Luke’s and George & Dragon. At a time when traditional fund managers are once again under attack for their high fees, Wealthify customers sign up online and receive a tailored investment plan. Customers can check.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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