Media Math

MARCH 31, 2023

TAG is our industry’s leading self-regulatory body focused on programs and certifications that demonstrate a commitment to high standards to protect the entire advertising supply chain, from buyers, through platforms and supply sources, all the way to the end users.

Media 52

Media Advertising Marketing 52

All About Advertising Law

MARCH 8, 2023

The case demonstrates that yet another regulator (even if it is a self-regulatory body) is scrutinizing negative option and autorenewal programs, in addition to the FTC, state attorneys general, the California Auto Renewal Task Force (CART), and class action plaintiffs.

Advertising 52

Advertising Shipping Marketing 52

Digiday

MARCH 28, 2023

Her direct-to-consumer intimate apparel brands — Knix and KT by Knix — reinvent intimates for real life, and Griffiths has been recognized as a disruptor championing topics such as body inclusivity, fertility, mental health and postpartum.

Retail 69

Retail Agency Media Marketing 69

Basis

MARCH 10, 2023

As we go through these changes together, it’s important that industry players stay committed to working together, listening to the market, collaborating with regulatory bodies, adapting and developing new products, and keeping customers/users abreast of changes as they develop. Want to learn more about how to embrace the cookieless future?

Cookies 74

Cookies Advertising Media Audience 74

Digiday

MARCH 6, 2023

Competitions for each are being run as a collaboration between the games’ developers and the governing bodies that oversee each game’s corresponding traditional sport. The IOC did not immediately return requests for comment.

Agency 66

Agency Marketing 66

Digiday

MARCH 8, 2023

Instead celebrating the incredible benefits of tuning into our cycle and listening to our bodies. So for instance, culturally our goal is to expel this myth that our menstrual health is a burden or something that’s shameful and flawed. Changing the cultural narrative starts with that kind of cultural awakening.

Audience 67

Audience Communications Conversion Marketing 67

Digiday

MARCH 5, 2023

The data abuses in question, of course, are fears that the platform’s parent company ByteDance could share TikTok user data with China’s authoritarian government, posing a risk to national security.

Marketing 67

Marketing Agency Media Audience 67

Martech

MARCH 13, 2023

Here’s the intro: And here’s some of the body text: The first two paragraphs were good, but the rest didn’t bring real value to the reader. Unfortunately, I ended up with an article full of fluff, general statements and an overblown intro. I might salvage a few paragraphs. In comparison, here’s a human-written version.

SEO 78

SEO Conversion Impressions Audience 78

Digiday

MARCH 19, 2023

” Coghlan brought up the question of governance — what industry body is going to have final word on good or bad behavior? It’s critical that we get industry standardization in a good place, and a framework at some point this year.”

Media 53

Media Pop-Up Agency Ad Tech 53

VideoWeek

MARCH 17, 2023

The census, run by a consortium of trade bodies and trade press, will be open until April 15th, with results expected to be released in June this year. Ferrero Reviews EMEA Media Accounts Italian confectionery manufacturer Ferrero is reviewing its EMEA media accounts, affecting more than 70 markets, Campaign reported this week.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Exchange Wire

MARCH 28, 2023

In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries. Disney closes metaverse unit Walt Disney Co. has shuttered [.]

52

52

Clearcode

MARCH 17, 2023

Below are some other challenges with VR/AR technology: There are some discrepancies between the virtual world and the real world experienced by the body that can cause VR sickness and feeling nauseous. The field of vision is much narrower than a human natural vision and enlarging it could result in user fatigue and headaches.

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

MARCH 31, 2023

New IPA President Lays Out ‘People First’ Agenda Josh Krichefski, the newly elected president of advertiser trade body the IPA, says he wants to open eyes, hearts and minds through his “People First” agenda. WPP’s Wavemaker, which currently holds the account, will compete for the business, according to Campaign.

Agency 52

Agency Entertainment Media Ad Tech 52

Martech

MARCH 9, 2023

It happens when you run a single A/B test on a single feature, like a subject line, call to action, offer, image, body copy or time of day. Changing direction based on one-off testing This error goes hand in hand with optimizing for the wrong success metric. These tests are easy to do. Many ESPs let you set them up with just a few clicks.

A/B Testing 108

A/B Testing Conversion Audience Marketing 108

Single Grain

MARCH 28, 2023

Feature the offer in the top navigation of the landing page, below the fold in the body, and at the bottom. In that case, it’s important to refine a single dedicated landing page that is direct and to the point. Keep the content on the page minimal.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52