Adweek
JULY 27, 2023
Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. It was 2004, and the luxury real estate firm at 660 Madison Ave. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson.
AdExchanger
JULY 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on NBCUniversal’s Peacock to buoy revenues while cable declines. Broadband subscriptions The post Peacock Struts Its Stuff; How Hollywood Exerts Influence On Influencers appeared first on AdExchanger.
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Adweek
JULY 27, 2023
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots--gazed out at the spectators, occasionally blinking or waving. At the height of Kusama's.
VideoWeek
JULY 27, 2023
From the Arab Spring to Gangnam Style, YouTube has been instrumental in many of the key cultural moments of the past 18 years. But beyond baby pandas sneezing and Charlie Bit My Finger, there’s a darker side of the video sharing platform, which Alex Winter explores in his new documentary, The YouTube Effect. The documentarian and actor, perhaps best known for his lead role alongside Keanu Reeves in the various Bill & Ted movies, has become something of a specialist in Hollywood when it
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 27, 2023
Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. And as content owners and publishers view.
Exchange Wire
JULY 27, 2023
Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [.] The post Kevel Establishes OpenRTB Protocol for Retail Media appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 27, 2023
Programmers like free ad-supported TV channels because they're an onramp to bring more viewers into ad-supported video-on-demand environments. The post Programmers Are Zeroing In On FAST appeared first on AdExchanger.
Adweek
JULY 27, 2023
Retail isn't dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today's customers care more about the shopping experience than the actual transaction. Savvy marketers are responding by driving innovation and delivering individualized commerce. Catch up on all the great insights with every main stage and workshop.
AdExchanger
JULY 27, 2023
Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers' strike is causing advertising growth to stagnate. The post Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom appeared first on AdExchanger.
Adweek
JULY 27, 2023
The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact. In a survey.
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Martech
JULY 27, 2023
Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.
Adweek
JULY 27, 2023
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in October 1. In an email sent to clients, Xandr's ad team said it will ban political ads as well as ads.
Martech
JULY 27, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand.
Adweek
JULY 27, 2023
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million from last quarter. That's nearly double the 13 million it reported just a year ago, but losses are still high. Though revenue rose 85% to $820 million, Peacock lost $651 million in the second quarter.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 27, 2023
Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X. The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
Adweek
JULY 27, 2023
During last year's Southwestern Athletic Conference (SWAC) media day, commissioner Charles McClelland and then-PepsiCo North America president of multicultural business development Derek Lewis had a talk about the future. Two years before, PepsiCo had signed on as the SWAC's main beverage sponsor. The company committed to hiring a SWAC student athlete from each conference university.
Martech
JULY 27, 2023
Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. “The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company.
AdExchanger
JULY 27, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: The MFA Cafe appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JULY 27, 2023
What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human interaction, learning and physical exertion. We get the drama of what might happen next and the delight of actually pulling it off. And mostly we get the day to day. I haven’t seen any data that says that working in accounting for a candy company is more fun or more satisfying than working in accounting for an insurance company.
Exchange Wire
JULY 27, 2023
Equativ, the global leading independent ad platform, today (July 27th, 2023) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimisation tools into its suite of ad tech solutions for end-to-end campaign [.] The post Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement & Optimisation Suite appeared first on ExchangeWire.com.
Digiday
JULY 27, 2023
Some brands are still trying to figure out their approach to Web3, but Puma is a true believer. The sportswear manufacturer views Web3 as a commerce opportunity on the level of e-commerce and the social media boom — and this time around, Puma is looking to get in on the ground floor of the trend. The brand is no stranger to Web3. It already has its own Unreal-Engine-based virtual world, Black Station and a non-fungible token project titled Super Puma PFP, as well as in-game activations like a “F
VideoWeek
JULY 27, 2023
The Advertising Association and WARC today released their Expenditure Report, assessing the rate of ad spend in the UK. According to the report, UK ad spend reached £9 billion in Q1 2023. Spend was flat for the quarter, with 0.1 percent YoY growth. But the firms narrowly improved their outlook for ad spend in 2023, forecasting 2.6 percent YoY growth for the full year, r eaching a total £35.7 billion.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 27, 2023
Agencies that invest in influencer marketing are revisiting the sometimes murky ethics of endorsement practices after the Federal Trade Commission updated its endorsement guidelines last month. The FTC further clarified its endorsement guidelines , and its stance on influencers’ responsibility to disclose brand deals. Ultimately, the guidelines are pushing marketers and influencers to go beyond adding “#ad” or “#sponsored” to a post, pushing a more clearer distincti
VideoWeek
JULY 27, 2023
British broadcaster ITV’s ad revenues for the first half of this year were down 11 percent year-on-year, according to the company’s financial update today, contributing to a one percent fall in total revenues. CEO Carolyn McCall said weak ad revenues had been “expected” given the “very tough advertising market” Significantly, total revenues from ITV’s production arm ITV Studios have now overtaken revenues from its Media & Entertainment segment, which
Digiday
JULY 27, 2023
When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. While it sounds technical, prompt engineering — also sometimes referred to as prompt design or prompt construction — is the main way to communicate with a large language model (LLM), or the systems pre-trained on large datasets that power generative AI.
Rob Campbell
JULY 27, 2023
Once upon a time, there was an ad for John West – a canned food company – that said: “It’s the fish that John West rejects that makes John West the best” And at our recent talk at Cannes, I quoted this from the brilliant Janis Joplin. And yet, when I look at my industry – an industry that is quick to call out the failings of clients – we’re not really living up to that.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 27, 2023
When Apple announced its iOS17 update (debuting in September) would come with new privacy and security features, some publishers were initially concerned that it would impact their ability to measure engagement rates — especially after the iOS15’s Mail Privacy Protection feature led to inflated and unreliable email open rates. However, those fears — at least according to three publishers that have built their businesses around newsletters — have since abated.
Basis
JULY 27, 2023
It can produce music , create digital art , and even compose text in the style of specific writers. But since its public debut back in late 2022, generative AI has been met with skepticism —entirely reasonable skepticism, we might add—both from within and outside of the digital advertising world. Given the mixed feelings around this new technology, we wanted to better understand how marketers and advertising teams are thinking about its role in the future of digital advertising.
Digiday
JULY 27, 2023
Google, Meta and Snap are making notable strides in the realm of short-form video, but TikTok’s widespread impact is still a substantial obstacle. Look at what happened in the last quarter, for example. YouTube, TikTok, Meta and Snapchat all invested in the format, to capture users, grow watch time and — ultimately — ad dollars. Even though TikTok doesn’t have to reveal its quarterly earnings as a private company, its dominance is clear.
Basis
JULY 27, 2023
First off, let us provide a quick disclosure: This blog post was written by a human. It’s a bit crazy to think that, this time last year, no such statement would have been necessary. Sure, if you got enough monkeys with keyboards together for an infinite amount of time, they would eventually have written this very piece (along with the complete works of William Shakespeare).
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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