Adweek
JULY 27, 2023
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots--gazed out at the spectators, occasionally blinking or waving. At the height of Kusama's.
Ad Rants
JULY 27, 2023
Search engine optimization (SEO) is a crucial aspect of digital marketing, and mastering tåhe art of SEO writing can help you rank higher on search engines. By following some SEO writing tips, you can create content that engages your audience and helps you achieve higher search engine rankings. That said, writing for both search engines and your readers requires an understanding of what works best in terms of content creation.
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Adweek
JULY 27, 2023
Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. It was 2004, and the luxury real estate firm at 660 Madison Ave. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson.
AdExchanger
JULY 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on NBCUniversal’s Peacock to buoy revenues while cable declines. Broadband subscriptions The post Peacock Struts Its Stuff; How Hollywood Exerts Influence On Influencers appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 27, 2023
Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB, college football and the World Cup, saw growth in both.
Martech
JULY 27, 2023
Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 27, 2023
CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. Investment in martech companies was spread across 24 categories and decreased from $13.2 billion in Q1 2023 to $3.1 billion in Q2.
Adweek
JULY 27, 2023
The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact. In a survey.
Martech
JULY 27, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand.
Adweek
JULY 27, 2023
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in October 1. In an email sent to clients, Xandr's ad team said it will ban political ads as well as ads.
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Martech
JULY 27, 2023
Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. “The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company.
Adweek
JULY 27, 2023
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million from last quarter. That's nearly double the 13 million it reported just a year ago, but losses are still high. Though revenue rose 85% to $820 million, Peacock lost $651 million in the second quarter.
Exchange Wire
JULY 27, 2023
Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [.] The post Kevel Establishes OpenRTB Protocol for Retail Media appeared first on ExchangeWire.com.
Adweek
JULY 27, 2023
During last year's Southwestern Athletic Conference (SWAC) media day, commissioner Charles McClelland and then-PepsiCo North America president of multicultural business development Derek Lewis had a talk about the future. Two years before, PepsiCo had signed on as the SWAC's main beverage sponsor. The company committed to hiring a SWAC student athlete from each conference university.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JULY 27, 2023
What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human interaction, learning and physical exertion. We get the drama of what might happen next and the delight of actually pulling it off. And mostly we get the day to day. I haven’t seen any data that says that working in accounting for a candy company is more fun or more satisfying than working in accounting for an insurance company.
AdExchanger
JULY 27, 2023
Programmers like free ad-supported TV channels because they're an onramp to bring more viewers into ad-supported video-on-demand environments. The post Programmers Are Zeroing In On FAST appeared first on AdExchanger.
Exchange Wire
JULY 27, 2023
Equativ, the global leading independent ad platform, today (July 27th, 2023) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimisation tools into its suite of ad tech solutions for end-to-end campaign [.] The post Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement & Optimisation Suite appeared first on ExchangeWire.com.
AdExchanger
JULY 27, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: The MFA Cafe appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JULY 27, 2023
Some brands are still trying to figure out their approach to Web3, but Puma is a true believer. The sportswear manufacturer views Web3 as a commerce opportunity on the level of e-commerce and the social media boom — and this time around, Puma is looking to get in on the ground floor of the trend. The brand is no stranger to Web3. It already has its own Unreal-Engine-based virtual world, Black Station and a non-fungible token project titled Super Puma PFP, as well as in-game activations like a “F
AdExchanger
JULY 27, 2023
Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers' strike is causing advertising growth to stagnate. The post Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom appeared first on AdExchanger.
Digiday
JULY 27, 2023
Agencies that invest in influencer marketing are revisiting the sometimes murky ethics of endorsement practices after the Federal Trade Commission updated its endorsement guidelines last month. The FTC further clarified its endorsement guidelines , and its stance on influencers’ responsibility to disclose brand deals. Ultimately, the guidelines are pushing marketers and influencers to go beyond adding “#ad” or “#sponsored” to a post, pushing a more clearer distincti
AdExchanger
JULY 27, 2023
Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X. The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JULY 27, 2023
When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. While it sounds technical, prompt engineering — also sometimes referred to as prompt design or prompt construction — is the main way to communicate with a large language model (LLM), or the systems pre-trained on large datasets that power generative AI.
VideoWeek
JULY 27, 2023
The Advertising Association and WARC today released their Expenditure Report, assessing the rate of ad spend in the UK. According to the report, UK ad spend reached £9 billion in Q1 2023. Spend was flat for the quarter, with 0.1 percent YoY growth. But the firms narrowly improved their outlook for ad spend in 2023, forecasting 2.6 percent YoY growth for the full year, r eaching a total £35.7 billion.
Digiday
JULY 27, 2023
When Apple announced its iOS17 update (debuting in September) would come with new privacy and security features, some publishers were initially concerned that it would impact their ability to measure engagement rates — especially after the iOS15’s Mail Privacy Protection feature led to inflated and unreliable email open rates. However, those fears — at least according to three publishers that have built their businesses around newsletters — have since abated.
VideoWeek
JULY 27, 2023
British broadcaster ITV’s ad revenues for the first half of this year were down 11 percent year-on-year, according to the company’s financial update today, contributing to a one percent fall in total revenues. CEO Carolyn McCall said weak ad revenues had been “expected” given the “very tough advertising market” Significantly, total revenues from ITV’s production arm ITV Studios have now overtaken revenues from its Media & Entertainment segment, which
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 27, 2023
Google, Meta and Snap are making notable strides in the realm of short-form video, but TikTok’s widespread impact is still a substantial obstacle. Look at what happened in the last quarter, for example. YouTube, TikTok, Meta and Snapchat all invested in the format, to capture users, grow watch time and — ultimately — ad dollars. Even though TikTok doesn’t have to reveal its quarterly earnings as a private company, its dominance is clear.
Rob Campbell
JULY 27, 2023
Once upon a time, there was an ad for John West – a canned food company – that said: “It’s the fish that John West rejects that makes John West the best” And at our recent talk at Cannes, I quoted this from the brilliant Janis Joplin. And yet, when I look at my industry – an industry that is quick to call out the failings of clients – we’re not really living up to that.
Digiday
JULY 27, 2023
Ad slowdown? Not anymore. Ad dollars are making a comeback. Google bounced back after a bit of a slump in the first quarter, seeing a 3.3% boost to its ad revenue and raking in $58.1 billion over the last three months. And that’s not all — YouTube regained its momentum over the same period, seeing a 4% year-on-year increase in ad revenue, totaling $7.7 billion.
Single Grain
JULY 27, 2023
In today’s marketing world, you ought to be constantly seeking ways to grow your brand’s digital footprint. With how trackable everything online has become, it’s not difficult to amass data that you can use to drive decisions. Not only is it not difficult, but it’s vitally important that you do so. In this post, we’ll delve into the world of data-driven marketing, exploring its strategies, benefits and successful implementation.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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