Adweek
MAY 25, 2023
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the platform's handling of data, adoption and monetization. Meta is reportedly working on a text-based app that would compete against Twitter, which has had its fair share.
AdExchanger
MAY 25, 2023
Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US. The post Oracle To Shut Down AddThis – Completely This Time appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MAY 25, 2023
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms. The industry awards body reserves its Black Pencil for truly groundbreaking work and.
AdExchanger
MAY 25, 2023
By guest artist Lila Ash A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Nonplussed. appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 25, 2023
In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play. The global bike market, according to SkyQuest Technology Group, will grow over the next five years by 6.1% to $89.8 billion as more people move away from cars for various reasons. Now in 46 countries and producing 100,000.
AdExchanger
MAY 25, 2023
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue. The post ArcSpan Claims Its New DMP Lets Publishers Monetize Their First-Party Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 25, 2023
Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.
Adweek
MAY 25, 2023
The nationwide network of free, local newsletters from Axios, called Axios Local, has slowed its rapid expansion, citing the need to grow its existing readership and monetization capabilities before launching into new markets, according to a person familiar with the matter. After Axios Local launches in San Diego in July, its sixth new market of.
MNTN
MAY 25, 2023
This week marked the launch of MAX, the latest bundle offering-slash-rebrand from Warner Bros. Discovery, which combines content from Discovery Plus, HBO, CNN, the CW, and more into one app. It’s the latest in a series of consolidations from other streaming networks (looking at you, Disney+) and yet another sign of streaming’s cannibalization of the TV market.
Adweek
MAY 25, 2023
Newly promoted to the English Soccer League, Wrexham AFC has announced two new sponsors, with owners Rob McElhenney and Ryan Reynolds releasing a typically self-deprecating ad to welcome ST?K Cold Brew Coffee as the official stadium sponsor and Betty Buzz as its training kit sponsor. The North Wales-based soccer club, which has just achieved promotion.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digital Turbine
MAY 25, 2023
Our BRAG Index 3 puts a lens on the relationship between brand building and user growth. BRAG stands for “Brand Relative App Growth”, and like the name implies, compares “brand power” with app performance. Brand power is measured by the amount of people that say they are aware of an app and would consider installing it. Simply put, the more known and desired an app is, the higher the brand power.
Adweek
MAY 25, 2023
People build companies. Period. No matter how great your product or service is, the talent you hire and retain will always make or break your success. Your marketing talent in particular is crucial to your growth and, now more than ever, with 61% of Americans looking to leave their current jobs, chief marketing officers and.
Exchange Wire
MAY 25, 2023
It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [.] The post Commerce Meets Web3 – What Happens Next? appeared first on ExchangeWire.com.
Adweek
MAY 25, 2023
With upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thursday that it averaged 5.96 million viewers in primetime per weeknight, nearly 700,000 viewers ahead of second-place NBC. Among the highlights, NCIS was the No. 1 broadcast.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 25, 2023
Host-read ads are a staple of podcasting, but they have a different – and compelling – flavor when converted into video form for podcasts that also have a video component. The post Host-Read Ads, Meet Video appeared first on AdExchanger.
Adweek
MAY 25, 2023
Snap is celebrating the power of Snapchat's beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of the sunscreen company's new Lipshade SPF 30 lip colors. The lens allows Snapchat users to virtually try on four different colors of the Lipshades in.
AdExchanger
MAY 25, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in its search results. Users will see sponsored posts for products The post Meta Pumps More Ads Into Instagram; Black-Owned Media Says No To Programmatic appeared first on AdExchanger.
Adweek
MAY 25, 2023
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike partnerships with agencies and their clients, these vendors want to prove that running engaging ad campaigns is not just an art, but a science. The trouble is, attention-tracking and measurement vendors are still developing their.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
MAY 25, 2023
Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.
Adweek
MAY 25, 2023
Amazon Prime offers a range of services to subscribers, including expedited free delivery and the ability to stream shows and movies on Prime Video. Wieden+Kennedy London is spotlighting just how powerful that can be with a pair of minute-long commercials directed by Michael Spiccia. Set to Burt Bacharach's "Always Something There to Remind Me," the.
Martech
MAY 25, 2023
Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!
Adweek
MAY 25, 2023
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
MAY 25, 2023
The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.
Seth Godin
MAY 25, 2023
“I” is first person. “You” is second person. “She” “They” “It” are all third person. So far, so good. But how can ChatGPT use the word “I”? And when we talk about ChatGPT, is it “he” or “she” or “they” or “it”? Because anything that is an “it” shouldn’t be able to say “I” We probably need a form of “it” that can be used by ChatGPT when
Digiday
MAY 25, 2023
Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 billion) fine — this time by the Irish data protection authority for mishandling EU user data when transferring it to the U.S. — underlines the fact that every ad tech operator must make compliance with such laws their top priority.
Basis
MAY 25, 2023
Sit down, Sopranos. Back up, The Bachelor. Get lost, Game of Thrones! The latest season of TV upfronts might be more dramatic than all three of you combined. OK, we’re exaggerating.but only slightly. The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Monetize More
MAY 25, 2023
In the ever-expanding world of online gaming, finding the perfect balance between generating revenue and delivering an exceptional user experience is paramount. As gaming sites and apps continue to flourish, strategic ad placements have become an essential component of monetization strategies. By optimizing ad placements, game developers and publishers can not only maximize their revenue potential but also ensure a seamless and engaging experience for their users.
Marketing Dive
MAY 25, 2023
A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.
Ad Monsters
MAY 25, 2023
The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry, folks should be prepared to also face the unique challenges that come with it. Transparency in the programmatic supply chain is one such challenge prevailing in the industry.
Marketing Dive
MAY 25, 2023
“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
265 
Let's personalize your content