Adweek
OCTOBER 17, 2022
The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to.
Ad Rants
OCTOBER 17, 2022
Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO. The schema markup is a structured form of data that enables search engines to read your website pages in a better way. More than that, it also helps to improve the website's online visibility with the help of featured snippets and rich snippets.
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Adweek
OCTOBER 17, 2022
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. Adweek is dedicating a series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small.
AdExchanger
OCTOBER 17, 2022
Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome. One emerging alternative to the use of third-party cookies is. Continue reading » The post Mercedes-Benz Takes Cookieless Targeting For A Test Drive appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 17, 2022
TikTok detailed updates to its TikTok Live option Monday. The Multi-Guest feature was updated to enable hosts to go live with up to five guests, using a grid or panel layout. @tiktoklive_creator Go LIVE together via Multi-guest | Enjoy going LIVE with 5 guests; try it and#golivenow #multiguest ? original sound - TikTok LIVE Creator.
Marketing Dive
OCTOBER 17, 2022
Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 17, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is part 8. There are links to all the articles at the end of the post. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4. Google has two different GA4 Setup Assistants, one in UA and one in GA4, to help you migrate from one to the other.
Adweek
OCTOBER 17, 2022
A controversial public figure acquired a controversial social platform Monday, as Parler parent Parlement Technologies revealed that it agreed to sell the application to Ye, formerly known as Kanye West. The company called Ye the richest Black man in history due to his music and apparel ventures and credited him with "taking a bold stance".
Martech
OCTOBER 17, 2022
Martech spending by U.S. B2B companies is expected to grow by 30% over the next two years, according to a new study. This would be a lower increase compared to the past three years. Dig deeper: B2B marketing confidence survives budget pressures. By 2024 the spend is expected to hit $8.5 billion, up from this year’s $6.5 billion, according to a report from Insider Intelligence.
Adweek
OCTOBER 17, 2022
The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it's not just a favorite side but a party starter. Ocean Spray has launched the "Power Your Holidays" campaign for this.
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Marketing Dive
OCTOBER 17, 2022
Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report.
Adweek
OCTOBER 17, 2022
Oracle Advertising will provide brands on Nextdoor with more controls and greater transparency with the aim of helping them maximize their presence on the platform under terms of a strategic collaboration revealed Monday. The partnership is anchored by measurement and marketing analytics suite Oracle Moat and its attention, frequency, reach and verification services to help.
AdExchanger
OCTOBER 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smash Like And Subscribe! Seemingly every business and investment firm is all in on the subscription economy. But subscriptions. Continue reading » The post The Subscription Economy Shoulders Its Way Into Advertising; TV Measurement Meets Privacy appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
A plant-based food startup called Vegan Fried Chick*n, having broken into its home market in the U.K., will try to make headway in the U.S. via an alliance with the first all-vegan cooking competition show. VFC, with animal activist roots and a brash digital presence, launches into a faux chicken space that has become overstuffed.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 17, 2022
Ben RileyGeneral Manager“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Riley, general. Continue reading » The post Making The Digital Media Supply Chain More Sustainable appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
"We believe that the internet should not evolve to become one big mall called Walmart or Amazon. We really want to give the small brands rocket fuel so that they can compete with the best technology," explained Magne Hattland, vp and head of Pio, a fully automated ecommerce fulfillment service from Norwegian storage company Autostore.
AdExchanger
OCTOBER 17, 2022
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently cresting the peak of inflated expectations, according to Gartner’s most. Continue reading » The post Retail Media Is About To Go Through Its Awkward Teenage Years appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
Discord revealed a series of updates that are coming to the messaging platform. Beginning Tuesday, a new App Directory will be available within the Discord application that will allow server administrators to browse Discord apps and quickly add them to the servers they manage. Once an app has been added to a server, the server's.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 17, 2022
The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday, Snowflake announced an investment in OpenAP, an advertising identity data. Continue reading » The post OpenAP Gets Investment From Advertising Outsider Snowflake appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
Los Angeles Chargers linebacker Khalil Mack is rocking a new look ahead of Monday Night Football's matchup against the Denver Broncos. Warner Bros. partnered with Disney to create a 60-second spot featuring Mack to promote the upcoming DC film Black Adam, which stars Dwayne "The Rock" Johnson as the titular character. ESPN Creative Studio put.
AdExchanger
OCTOBER 17, 2022
Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content, according to research from Acast, a podcast monetization and distribution. Continue reading » The post The Same People Who Listen To Podcasts Also Stream CTV appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
WhatsApp expanded upon the "Doubt Delivered" consumer marketing campaign it kicked off in January to warn people about the dangers of unencrypted texts with "A New Era of Privacy," a new campaign that debuted in the U.S. Monday. Head of WhatsApp Will Cathcart said in a tweet, "We're expanding the marketing campaign we started back.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
OCTOBER 17, 2022
As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.
Adweek
OCTOBER 17, 2022
Digital transformation services have continued to drive growth of Publicis Groupe which has promised a week's wages to 45,000 members of staff in November in recognition of global economic uncertainty. The advertising network reported organic growth of 10.3% for the third quarter to generate $3.15 billion (3.237 billion Euros) with Europe and the U.S. both.
Marketing Dive
OCTOBER 17, 2022
The company’s head of marketing shares what was considered when creating the virtual world and what he’s learned since its launch.
Adweek
OCTOBER 17, 2022
In the course of my nearly decade-long experience of building a company, I've had hundreds of investor meetings. Fundraising has never really been my strong suit. In fact, I had over a hundred meetings to raise our Series seed, and it took me a record 14 months to close our Series A, which is a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 17, 2022
Combined offer will provide unprecedented precision in CX program design and implementation by connecting & analyzing customer satisfaction along the path of the customer journey. QuestionPro, a global provider of online survey and research services has acquired SuiteCX, the leading customer experience (CX) and journey mapping platform provider.
Adweek
OCTOBER 17, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Naomi Shah, the founder and CEO of Meet Cute, a modern media company that produces original scripted romcoms in podcast form. Meet Cute is already redefining the romcom category by creating more than 300 bite-sized doses of feel-good content that prioritizes.
Martech Series
OCTOBER 17, 2022
Axcient, the leader in business availability software for Managed Service Providers (MSPs), announced it has named Rod Mathews as the company’s President and Chief Executive Officer, effective today. “Rod is a seasoned IT industry veteran with a deep understanding of the data protection space and the Managed Service Provider community,” said Jim DuBois, executive chair at Axcient.
Adweek
OCTOBER 17, 2022
It's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement--but which numbers actually matter, and why? In the latest episode of Let's Talk About Brand, data scientist Katie Robbert of Trust Insights discusses the importance of which metrics do and don't matter as you build your personal brands. And.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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