Adweek
SEPTEMBER 6, 2022
It's time once again to assemble the Adweek 50, which each year spotlights the behind-the-scenes luminaries in marketing, media and tech--or, as we like to think of them, the people behind the CEOs who are most responsible for their companies' success in the past year.
Marketing Dive
SEPTEMBER 6, 2022
Taking the next step in changing the narrative around affiliate and partner marketing.
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Adweek
SEPTEMBER 6, 2022
Advertising in the beauty category has sometimes been maligned for playing on people's insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Created by Swedish agency ?kestam Holst NoA, the ads introduce the tagline "Every way is okay." Instead.
Martech
SEPTEMBER 6, 2022
It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 6, 2022
Ireland's data watchdog fined Meta $402 million (EUR405 million) in a long-running investigation that found Instagram allegedly violated the European Union's data privacy laws protecting children's privacy online. The fine is the second largest to date under the General Data Protection Regulation levied by the Irish Data Protection Commission (DPC) against big tech.
Marketing Dive
SEPTEMBER 6, 2022
The media agency is boosting its metaverse know-how by co-developing an RFP and launching a new practice.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 6, 2022
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the […]. The post Longhorn Athletes to Benefit from New NIL Deal with Wrangler appeared first on Adpulp.
Adweek
SEPTEMBER 6, 2022
Twitter Developer Labs and all of its remaining endpoints will be no more as of Oct. 31. Staff developer advocate Suhem Parack said in a blog post that the original purpose of Twitter Developer Labs was for the platform to build the next generation of its application-programming interface alongside its developer community, and with Twitter.
AdExchanger
SEPTEMBER 6, 2022
In mid-July, Netflix announced a partnership with Microsoft, selecting the tech giant for its new advertising and sales agency. Odd, right? The obvious choice was Google, especially with the push for cookieless data. But there’s more than meets the eye to this partnership. Clearly, there's something in it for both players, writes Humphrey Ho, managing director of Hyperlink Digital's Americas business.
Adweek
SEPTEMBER 6, 2022
Meta is pulling the plug on its attempt to carve into Twitch's niche, saying last week that its standalone Facebook Gaming application will be shut down Oct. 28 and pulled from the Apple App Store and Google Play. The Android app rolled out globally in April 2020, with the aim of making it easier for.
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Marketing Dive
SEPTEMBER 6, 2022
A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.
Adweek
SEPTEMBER 6, 2022
As brands continue to make inclusion a more prominent part of their marketing strategies, cross-cultural marketing offers an opportunity to connect with largely untapped audiences. Molson Coors is taking its multicultural messaging beyond campaigns, weaving it through its overall brand strategy and identity.
AdExchanger
SEPTEMBER 6, 2022
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks. Late last year, McDonald’s sold the company to Mastercard for an undisclosed.
Adweek
SEPTEMBER 6, 2022
Reddit bolstered its executive leadership team last week with one new hire and two internal promotions. Delecia Krevet joined the company as vice president of human resources business partnerships, tasked with implementing strategic HR plans to support Reddit's growing workforce and scaling its culture. She will report directly to chief people officer Nellie Peshkov.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 6, 2022
Peter HamiltonHead, Commerce TVQVC. HSN. Infomercials. Direct response TV. “The idea of television commerce is not new,” says Peter Hamilton, head of TV commerce at Roku, on this week’s episode of AdExchanger Talks. But the opportunity today is different. There’s Shopify, there’s BigCommerce and there are APIs available to take care of everything from uploading.
Adweek
SEPTEMBER 6, 2022
Disney Parks teamed up with TikTok to bring three character voices to the video creation platform's text-to-speech feature for a limited time. For the next three months, TikTok users in Australia, Canada, New Zealand, Singapore, the U.K. and the U.S. can have the text in their videos read by Ghost Host or Madame Leota from.
Martech Series
SEPTEMBER 6, 2022
Meta Studio announces METAS token launch, the cryptocurrency token will power the first business metaverse for content creators. Meta Studio announces METAS private token launch, the cryptocurrency token that will power the first business metaverse for content creators. The first business metaverse for content creators officially announces the private launch of their native cryptocurrency token.
Adweek
SEPTEMBER 6, 2022
Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting. The company cited Spiketrap's use of artificial intelligence-powered contextual analysis and tools to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
SEPTEMBER 6, 2022
“Did you hear the one about audio advertising? The conversion rates will be music to your ears!”. …OK, so terrible puns aside, there’s no denying that digital audio—and digital audio advertising—is having a moment. More people are listening than ever before, and advertisers are rushing to join in on the fun. The numbers behind this phenomenon are fairly remarkable: the percentage of Americans who consume streaming audio has more than doubled since 2012.
Adweek
SEPTEMBER 6, 2022
Twitch saw changes atop its marketing ranks last week, as chief marketing officer Doug Scott was elevated to chief customer officer, while the CMO role was assumed by Rachel Delphin. Scott will continue to lead Twitch's International teams, while Delphin will oversee the strategic direction the streaming platform's brand marketing, creative, growth and media, integrated.
AdExchanger
SEPTEMBER 6, 2022
Guest column byJessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. When the General Data Protection Regulation (GDPR) was passed in 2016, it was a wake-up call for anyone that handled consumer data. When the law went into.
Adweek
SEPTEMBER 6, 2022
Instagram began testing two new ways to give people more control over their experiences with its feed. Users can now mark multiple posts in their Explore tab that they do not find to be interesting or relevant as "Not Interested" with a single tap, and Instagram will immediately hide those posts and stop showing those.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
SEPTEMBER 6, 2022
With ATS Singapore just two weeks away, we take a look at what’s going on in the city, and the wider APAC region. Read on for expert advice from some of our ATS Singapore speakers, as they discuss first-party data, [.]. The post Leading the conversation: the latest trends in Singapore appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 6, 2022
On this week's episode of To Dine For, host Kate Sullivan celebrates 100 episodes by reflecting on the top three things she has learned from the visionaries, creators and founders featured over the last two years of the podcast. Featuring guests like Mark Cuban, Deepak Chopra and M. Night Shyamalan, journalist Kate Sullivan transports you.
AdExchanger
SEPTEMBER 6, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption numbers are on the up-and-up … but monetization hasn’t followed. Most podcasts were originally distributed across platforms in a centralized way, so there was a strong proposition for ad tech that could serve campaigns across.
Martech Series
SEPTEMBER 6, 2022
CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. HubSpot, the leading customer relationship management (CRM) platform for scaling companies, partnered with NTWRK, North America’s leading livestream platform, for an exclusive fashion drop at INBOUND 2022 curated by Antoine Gregory, founder of Black Fashion Fair, a groundbreaking retail and editorial platform and community.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
SEPTEMBER 6, 2022
The post The definitive guide to what’s in and out in ad tech in 2022 appeared first on Digiday.
Martech Series
SEPTEMBER 6, 2022
Software executive with over 18 years’ experience leading high-performing product organizations joins senior leadership to further strengthen strategic roadmap. isolved Connect 2022 — isolved, a G2 leader in human resources (HR) management systems for 10 consecutive quarters and a Champion in Workforce Management from SoftwareReviews, has named Pragya Malhotra as its chief product officer.
Exchange Wire
SEPTEMBER 6, 2022
GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly [.]. The post SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats appeared first on ExchangeWire.com.
Martech Series
SEPTEMBER 6, 2022
Axle ai offers integrated solution between its axle ai 2022 MAM and Archiware’s P5 with Data Mover at Stand 7.D20 (Symply-axle ai) and 7.D05 (Archiware). Axle AI and Archiware are announcing the deployment of dozens of sites worldwide for axle ai’s integration with Archiware P5 media archiving software. axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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