Adweek
JULY 13, 2022
The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods.
AdExchanger
JULY 13, 2022
Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal. The separate entity would likely include Google’s.
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Adweek
JULY 13, 2022
Twitter's Unmentioning feature is now available to all users across all platforms. The feature allows users to "unmention" or "untag" themselves from tweets. When someone leaves a conversation on Twitter (that is, when someone untags themselves from a tweet or conversation), their username will remain in the tweet, but it will no longer be a.
Marketing Dive
JULY 13, 2022
It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 13, 2022
Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek, sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the.
Marketing Dive
JULY 13, 2022
Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 13, 2022
Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.
Adweek
JULY 13, 2022
Laura Molen wasn't a part of the meetings where Peacock officially got its name. However, the NBCUniversal president of advertising and partnerships knows the moniker "rose to the top" during focus groups, as the company searched for the title of its fledgling streamer. "It seemed obvious to everyone that that was the perfect name," Molen.
AdExchanger
JULY 13, 2022
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ruby Resendez, director of digital solutions at Stirista. Today’s CTV landscape offers marketers a new frontier for tapping into more personalized targeting and reach than traditional linear TV ads.
Adweek
JULY 13, 2022
There was a time when growth was all about how many people you could coax through your brand's front door. Today, the smart money focuses on retention--or what you're doing to keep customers engaged once they're in the building, so to speak, and to keep them coming back. Loyalty programs are proven retention workhorses, but.
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Martech
JULY 13, 2022
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing.
Adweek
JULY 13, 2022
Corporate synergy alert: People using Meta's Ray-Ban Stories smart glasses can now take advantage of hands-free calling and messaging on WhatsApp, as well as having the glasses read incoming messages. Ray-Ban Stories users can say, "Hey Facebook, send a message to (contact or group)" to send a WhatsApp message hands-free, or, "Hey Facebook, call (contact)".
AdExchanger
JULY 13, 2022
Unity will merge with ironSource in an all-stock transaction that values the latter at $4.4 billion. If you perform a Control-F search for the word “synergy” (and “synergies”) on a transcript of the investor call announcing the merger on Wednesday morning, you’ll get 21 hits. “Synergy” is a buzzword, but it describes the rationale behind. Continue reading » The post Unity Is Set To Acquire IronSource For $4.4 Billion appeared first on AdExchanger.
Adweek
JULY 13, 2022
StockX isn't looking to shed its reputation as a premiere destination for sneakerheads, but it doesn't want to be fully defined by it either.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 13, 2022
As U.S. inflation hit a 40 year peak, topping 9% , online inflation slowed for the third consecutive month. The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories.
Adweek
JULY 13, 2022
Past winners in the California State Fair's food and drink categories have included Granny's Famous Applesauce, Bohemian Viking homemade brew and Tomatillo Goddess jam. But when the doors open this Friday for the first time since 2019, the popular event will feature consumables of a different kind, with names like Laughing Gas, Lemon OG, Buddha's.
Martech
JULY 13, 2022
Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA. The survey asked some 13,500 U.S. consumers about their experiences with technology, financial services, retail and hospitality brands.
Adweek
JULY 13, 2022
Major League Baseball teams collect and analyze data in order to recruit and field the best players for their needs. Analytics software and solutions company SAS built on that connection as a way to get kids interested in data analytics by working with McCann New York to create The Battling Lab, a custom AI-powered batting.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JULY 13, 2022
Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.
Adweek
JULY 13, 2022
Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it's going to be more expensive due to supply chain issues and inflation, which, at 9.1%, hit a 41-year high this week.
Martech
JULY 13, 2022
Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a console hooked up to their TV are unreachable 80% of the time, according to a new study by Samsung Ads. More console gamers watch TV on streaming, as opposed to linear TV, the study also found. The share of TV time for this group is split between 52% on streaming, 28% gaming and 20% linear.
Adweek
JULY 13, 2022
Earlier this summer, fast food restaurant chain McDonald's released its "#SomethingGood" positioning in Romania to champion younger people. To follow up, the brand has released a manifesto campaign that promises customers fresh ingredients within their orders delivered to them through easy-to-use technology. The initial campaign spot (see directly below), which was released in May, featured.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 13, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net! Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business. “Microsoft has the proven ability to support all our advertising needs as we work.
Adweek
JULY 13, 2022
It's only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR, and the agency's first campaign is already here with teeth as part of its new brand platform of "human-proof oral care." The ominously named "Save Your Teeth From You" campaign thankfully does not feature anything too.
Martech Series
JULY 13, 2022
For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual.
Adweek
JULY 13, 2022
TikTok introduced several new ways for users to customize their viewing preferences on its platform. Head of trust and safety Cormac Keenan explained in a blog post Wednesday, "TikTok's diverse community transcends generations, spanning from teens to grandparents and everyone in between.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
JULY 13, 2022
Sports are the common reason TV viewers are hanging on to their cable subscriptions. Until recent years, it was near impossible to catch your favorite team live on streaming. As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. While the NFL made early moves to sell Thursday Night Football distribution rights to Amazon way back in 2017, they aren’t done yet.
Adweek
JULY 13, 2022
GIFs are now available for use in comments on enabled subreddits following a partnership between Reddit and Giphy, revealed Wednesday. Users in those subreddits will be able to search Giphy's moderated library of GIFs and insert them directly into comments, along with text, should they choose to do so. Reddit/Giphy Reddit said the new functionality.
Digital Turbine
JULY 13, 2022
Better and bolder. That’s what Digital Turbine strives to be, and with a new look and feel, that’s what we want to reflect. As the best blend of tech, processes, and people, we don’t want to just deliver better results to our clients and partners. We want to break barriers. Through better mobile experiences. Through smarter engagement. Through high-impact revenue opportunities.
Adweek
JULY 13, 2022
After weeks of speculation, Netflix tapped Microsoft as its partner for its upcoming ad-supported tier. Netflix hopes to debut its AVOD offering as early as the end of this year and will use Microsoft's technology to pull it off. "Microsoft has the proven ability to support all our advertising needs as we work together to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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