Adweek
MAY 17, 2023
Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden, the company unveiled the full roster of advertising solutions for the ad-supported tier of the combined HBO Max and Discovery+ streaming service, launching May.
The Ad Tech Blog
MAY 17, 2023
Technical debt is like a bad Tetris game. Imagine you started a business from scratch. It was just you and a laptop in a coffee shop. You wrote all the code for your product, and it worked great. You started to get customers, and your business grew. You hired a few more people, and they all loved your product. Everything was going well. But then, as your company grew even more, you realized that your code was becoming a bit of a mess.
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Adweek
MAY 17, 2023
After nearly a century on the streets, the Wienermobile isn't just a 27-foot multipurpose vehicle shaped like a hot dog anymore--it's a legend. Yet even icons occasionally require a rebrand. In a transformation by creative agency Johannes Leonardo, PR agency Zeno Group and Kraft-Heinz's in-house marketing team The Kitchen, Oscar Mayer is introducing the newly.
Marketing Dive
MAY 17, 2023
A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 17, 2023
Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office. Bardales will report to Tom Murphy, Wunderman Thompson's North America creative chief, who joined the network last year from McCann.
Martech
MAY 17, 2023
In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 17, 2023
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead? The post Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing appeared first on AdExchanger.
Adweek
MAY 17, 2023
Ikea is known for affordable and practical furniture, but in a new ad campaign, its products sit unused. The sweet spots, titled "Proudly the Second Best," show off the brand's solutions for new parents while acknowledging there's no place a young child would rather be than with their family. Each of the three ads showcases.
Seth Godin
MAY 17, 2023
Our job as professionals is to show up and do the work. Not simply respond to incoming or do the chores, but to create and innovate. And yet, some days feel more conducive than others. There are moments when it simply flows. When the surf’s up, cancel everything else. Don’t waste it. Postpone the dentist, outsource the grocery shopping and leave your email for now.
Adweek
MAY 17, 2023
Movie product placement is being taken to a new level by McDonald's with a campaign that will reward viewers each time they see the brand onscreen. Described as a "reversed product placement campaign" to promote McDonald's delivery through its app in The Netherlands, "Order That Scene" will target people having movie nights at home. With.
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AdExchanger
MAY 17, 2023
Supply-path optimization (SPO) conjures an image of supply- and demand-side platforms dueling it out to each render the other obsolete. But it’s actually not that dramatic. Publishers and buyers don’t The post What To Know About SPO (It’s More Than Just Making Cuts) appeared first on AdExchanger.
Adweek
MAY 17, 2023
Let's play a game of Guess the Advertiser. Ready? Picture an attractive young woman in a sundress strolling through a field of lavender--in Provence, perhaps, or maybe someplace in Portugal. She trails her hands along the blossoms, then luxuriates on her back amid the luscious hedges. What brand would use footage like this? L'Occitane, right?
Marketing Dive
MAY 17, 2023
CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music.
Adweek
MAY 17, 2023
"Comments are everything. That's where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement," said Jessica Grigoriou, head of beauty marketing for Unilever, about how she values and analyzes campaign engagement on social media. Grigoriou was speaking as part of a session at Adweek's Social.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 17, 2023
Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.
Adweek
MAY 17, 2023
The New York Times released its highly anticipated audio app on Wednesday, an ambitious product whose fate could influence the future of audio journalism and whose launch represents the first stand-alone app the publisher has debuted since the Cooking app nine years ago. The new platform, called New York Times Audio, will be available exclusively.
AdExchanger
MAY 17, 2023
Many DTC brands are turning to TikTok to boost ecommerce sales. Bushbalm is also using TikTok to encourage people to buy its products in stores. The post DTC Brand Bushbalm Taps TikTok To Grow In-Store Sales appeared first on AdExchanger.
Adweek
MAY 17, 2023
"Brand decides to advertise" might seem like an unusual headline, it's one that's taken over the business press following Tesla's annual shareholder meeting in Austin, Texas. That's because after two decades eschewing conventional advertising in favor of word of mouth, emails, incentivized referrals, and a front-facing founder and chief executive in Elon Musk, the brand.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 17, 2023
Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right up to the C-suite. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond better to their skills and qualifications.
Adweek
MAY 17, 2023
It was on Nov. 30, 2022 that the prototype of ChatGPT went live. Within weeks, hype was spreading around the world about the detailed responses the bot produced, leading to seemingly every other LinkedIn post offering an insight into the use of artificial intelligence. Advertising, an industry that gravitates toward shiny new things, pivoted from.
Martech
MAY 17, 2023
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.
Adweek
MAY 17, 2023
Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. The award has been created by the festival in recognition of the role that entertainment plays in marketing and communications, with the aim of celebrating creativity and entertaining content creators.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Playwire
MAY 17, 2023
Put your developer hat on - it's time to create your very own ads.txt file. The process is relatively straightforward as far as ad tech goes, but it's important to get it right. The tiniest mistakes with ads.txt can slow down or even completely stop ad revenue from flowing through the programmatic advertising ecosystem and landing in your pockets.
Adweek
MAY 17, 2023
At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach.
Ad Monsters
MAY 17, 2023
Shiv Gupta has been in the digital advertising industry his whole career, working for companies like AOL and Criteo, mostly in sales. While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. Industry professionals could not communicate effectively because of a lack of common industry knowledge and jargon, particularly those from different companies and even across departments in the same company.
Adweek
MAY 17, 2023
Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount's vacated Wednesday evening slot. Then it shook things up again last week by shifting to a virtual presentation and not having talent participate in its event, amid the ongoing Writers Guild of America strike. Now, the streaming giant.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
MAY 17, 2023
Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulveney.
Adweek
MAY 17, 2023
If you've used a credit card, flown an airline, shopped at a hardware store or had software correct your grammar or fill out your tax return, you've interacted with a business-to-consumer company. Or have you? For various companies, the product or service they offer consumers has value to businesses as well.
Marketing Dive
MAY 17, 2023
“Bring the Aloha” showcases the new moniker Kona Big Wave and sees the brand lean into its Hawaiian heritage, including an association with surfing.
Adweek
MAY 17, 2023
Lego DreamZzz, the latest TV series based on the classic toys, follows a group of kids who discover that they can journey into the dream world. The company is promoting the show's May 15 launch with a multimedia campaign meant to capture the same sense of wonder. The Lego Group's internal creative agency Our Lego.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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