Adweek
JUNE 28, 2023
Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do it--while simultaneously marking a milestone anniversary for the software giant's most famous invention: The Acrobat PDF. In "I Love you, Adobe," the award-winning.
Ad Rants
JUNE 28, 2023
Digital marketing keeps evolving and it can sometimes feel hard to keep up. However, you can't afford to get left behind or let your brand presence erode. After all, despite the economic uncertainty, new businesses open their doors every day. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear.
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Adweek
JUNE 28, 2023
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry. The collaboration looks to enhance the use of first-party data in marketing campaigns across One.
The Ad Tech Blog
JUNE 28, 2023
Qualitative data analysis these days is becoming all-time cheaper. Data is a crucial resource, yet capitalizing on it for improved decision-making or enhanced customer experiences can be tedious. Often, businesses grapple with data spread across various systems and applications, complicating its analysis and effective utilization. The primary obstacle lies in the inaccessibility and incomprehensibility of your data, which is frequently stored in disparate formats and systems.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 28, 2023
Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic's 8th Wall augmented reality platform to bring AR experiences to owners of Web3 wallets. SmartMedia Technologies debuted its new offering at Cannes Lions. Attendees could onboard into the experience using a smartphone and email address, and.
VideoWeek
JUNE 28, 2023
New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites. Google’s TrueView in-stream ads are meant to play before main video content with the audio on, and must be skippable.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 28, 2023
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger.
Adweek
JUNE 28, 2023
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was Mastercard's Sachin Mehra, who co-led a session at the Palais with Raja Rajamannar, the company's chief marketing and communications officer. Mehra, standing before an.
Martech
JUNE 28, 2023
When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker.
Adweek
JUNE 28, 2023
When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that reflect a person who is "good with money." The result? About a thousand pictures. of which less than 2% were women.
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AdExchanger
JUNE 28, 2023
Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses. The post Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache? appeared first on AdExchanger.
Adweek
JUNE 28, 2023
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.
Martech
JUNE 28, 2023
One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Here’s a list of the best known. Matomo is an open-source analytics platform that provides similar features to Google Analytics. It offers real-time analytics, customizable dashboards and detailed reports.
Adweek
JUNE 28, 2023
With the U.S. Women's National Team roster (finally) revealed and under a month to go until the 2023 FIFA Women's World Cup kicks off, Fox Sports unveiled its massive marketing campaign for the tournament. The USWNT is targeting an unprecedented third-consecutive title, and Fox has the exclusive television rights for the July 20-August 20 event--kicking.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 28, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update The post Time To Find A New Topic?; Shopify Gets Serious About Creator Affiliates appeared first on AdExchanger.
Adweek
JUNE 28, 2023
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic proportions was born, rooted in transparency and genuine fan connection. Taco Bell, Deutsch LA, and Doja Cat's team joined Adweek at.
Exchange Wire
JUNE 28, 2023
In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [.] The post Google Accused of Breaching Video Ad Deal Standards; NEAR & Alibaba Cloud Partner to Accelerate Web3 Adoption appeared first on ExchangeWire.com.
Adweek
JUNE 28, 2023
When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football's global cousin soccer to make a cultural splash, taking its learnings from the halftime show to other parts of the world. The UEFA Champions League (UCL) final, considered the biggest game in club.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Monetize More
JUNE 28, 2023
The emergence of ChatGPT and similar AI technologies brings both opportunities and challenges. As a publisher, it is crucial to examine the potential impact of ChatGPT on automated/bot traffic and devise effective strategies to mitigate its negative consequences. This article explores the implications of ChatGPT on the generation of bot traffic, content scraping, and intellectual property infringement and provides actionable initiatives to address these concerns. 1.
Martech
JUNE 28, 2023
Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting Saturday morning when UA officially sunsets.
PubMatic
JUNE 28, 2023
The explosive growth of the programmatic media buying marketplace has been accompanied by surging interest among publishers, advertisers, and consumers in embracing responsible media practices. While many in the industry debate the importance of “being responsible” and varied approaches for doing so, PubMatic is at the forefront of creating a responsible media supply chain for our customers.
Seth Godin
JUNE 28, 2023
One show can make Netflix’s year. One stock can make the numbers for an investor. One player can drive a team to victory. The key is, “I’m not sure which one it’s going to be, but it’s going to be one of these.” The challenge with falling in love with the potential of just one egg is that we often end up making the entire basket the same.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JUNE 28, 2023
Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings.
More About Advertising
JUNE 28, 2023
Maga-style red baseball caps, heavy duty machinery and open farmland. Bud Light’s new ad couldn’t be further away from trans influencer Dylan Mulvaney celebrating her first year as a woman with a can featuring her own face. Anomaly’s “That’s who we are” commercial celebrates the workers who make Bud Light. It’s an attempt to bring. The post Make Bud Light great again: InBev goes back to its roots first appeared on More About Advertising.
Marketing Dive
JUNE 28, 2023
“That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.
More About Advertising
JUNE 28, 2023
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement system. Origin is backed by 30 major advertisers and technology companies including Procter & Gamble, L’Oréal, EE, PepsiCo and Unilever plus Meta, Google and TikTok. Origin has an initial budget of £20m (users will pay.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JUNE 28, 2023
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [.] The post ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50% appeared first on ExchangeWire.com.
Marketing Dive
JUNE 28, 2023
Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships.
Smart Insights
JUNE 28, 2023
Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet … The post How to create a PESTLE analysis for marketing planning appeared first on Smart Insights.
Marketing Dive
JUNE 28, 2023
A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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