Adweek
AUGUST 10, 2023
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic performance, the risk of cyberbullying and even what's in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they.
AdExchanger
AUGUST 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines The post Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification? appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 10, 2023
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character.
Martech
AUGUST 10, 2023
The importance of a well-structured blog posting schedule cannot be underestimated. When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule with the following case studies and best practices. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 10, 2023
After moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards will air Monday, Jan. 15, 2024, at 8 p.m. on Fox, making it a Martin Luther King, Jr. Day telecast.
AdExchanger
AUGUST 10, 2023
Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative. The post This Audio Startup Is Using AI To Generate ‘Contextual CTV Ads’ appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 10, 2023
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas. The post 4 Tips For SKAN 4: Now Is The Ideal Time To Optimize Campaigns appeared first on AdExchanger.
Martech
AUGUST 10, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
VideoWeek
AUGUST 10, 2023
Major publisher trade groups and organisations from across the world have signed a joint letter calling for the development of a legal framework to protect publisher content which powers AI applications, and to maintain trust in news content as generative AI plays a growing role in content creation. Signatories of the letter include the News Media Alliance, which represents over 2000 news businesses in America, and the European Publishers Council, which counts Axel Springer, News UK, The Guardia
Seth Godin
AUGUST 10, 2023
When someone acts in a surprising way, we can begin to understand by wondering what they might be afraid of.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
AUGUST 10, 2023
The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” However, 61% also say it will wind up being a good thing for business.
AdExchanger
AUGUST 10, 2023
Streaming services still need new subscribers, but that alone isn’t enough to achieve profitability. Which may explain the struggle to grow accounts and ad revenue at the same time. The post Streaming Profitability Is More Than Just Subscriber Growth appeared first on AdExchanger.
Martech
AUGUST 10, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many othe
AdExchanger
AUGUST 10, 2023
Magnite's still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million. The post Magnite And CTV: Together Forever (Or At Least In Q2) appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 10, 2023
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure of US media boss Doug Rozen. Presumably the changes will be echoed in other parts of what used to be Dentsu International outside Japan. Performance marketing agency Merkle’s media offering will be absorbed into media … The post Dentsu unveils new US structure around iProspect and Merkle first appeared on More About Advertising.
AdExchanger
AUGUST 10, 2023
The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year. The post What Ad Slump? The Trade Desk Powers On With Its ‘We’re Not-A-Walled-Garden’ Pitch appeared first on AdExchanger.
Single Grain
AUGUST 10, 2023
Wondering how to learn digital marketing and gain the skills and knowledge needed to succeed in this ever-evolving field? While setting up your own website can be a great initial avenue for learning online marketing techniques, there’s no place quite as information-rich as working at a marketing agency to grow your expertise as a digital marketer. In this article, we’ll explore how to learn marketing through an agency setting and why it is probably the single best way to fill out your digi
AdExchanger
AUGUST 10, 2023
Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you The post The Big Story: New Beginnings appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
AUGUST 10, 2023
Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [.] The post Nexxen’s Josif Zanich on Notable Ad Tech Trends in the APAC Region appeared first on ExchangeWire.com.
AdExchanger
AUGUST 10, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Ad Spend Horoscope appeared first on AdExchanger.
Digiday
AUGUST 10, 2023
The revelations from a comprehensive interview conducted by Linda Yaccarino, CEO of X (formerly Twitter) with CNBC today highlight a consistent theme: the more the tech boss tries to shed light on the platform’s path under the enigmatic proprietor Elon Musk, the deeper the labyrinth of questions seems to become. Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty.
AdExchanger
AUGUST 10, 2023
Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 10, 2023
First it was the giant Maybelline mascara wands and eyelashes seemingly appearing on London transportation last month. Then, it was a hologram of a giant Barbie breaking out of its box two weeks ago in Dubai. Now, it’s a Maybelline mascara tube-shaped bus roaming the streets of NYC. Welcome to the era of what’s being called faux out-of-home advertising: Hyper-realistic, augmented reality or CGI-based digital ads that appear as real-world, OOH activations.
Ad Beat
AUGUST 10, 2023
Stripe is a renowned online payment processing platform that offers numerous advantages for businesses and individuals seeking more effective ways to manage their payments and financial transactions. Here are our top three reasons to migrate to Stripe after several years with Recurly: Ease of Integration and User-Friendly Interface: One of Stripe’s primary strengths lies in its developer-friendly platform and straightforward integration process.
Digiday
AUGUST 10, 2023
This article was first published by Digiday sibling WorkLife Zoom has made waves this week: first for its RTO mandates , second for a potential AI-related data privacy oversight. Like many other companies this year, Zoom has upped its AI capabilities. In March, it updated its policies to allow broad access to user data to train its AI models. That change drew intense scrutiny when it was reported over the weekend , sparking questions and alarm from its customers and data privacy advocates.
AdvertiseMint
AUGUST 10, 2023
Are you curious about how to unlink TikTok for Business account? A TikTok for Business account offers a range of tools and features tailored that make it a digital marketplace. However, as businesses change, some brands may need to pivot away from TikTok for Business to a regular TikTok account. This article will discuss how to unlink TikTok for your Business account.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 10, 2023
Artificial intelligence has pervaded advertising as the industry’s shiniest new fascination. While agencies aren’t quite sure what form AI will take at their companies and clients are even more hesitant given AI’s black box nature , it hasn’t stopped agencies from pitching AI-powered services. “It adds a sheen or polish on your capabilities as an agency,” said Annmarie Turpin, chief technology officer for Ocean Media’s analytics team.
AdvertiseMint
AUGUST 10, 2023
Are you curious about how to use TikTok for small businesses? As a small business owner, you need to look for smart ways to market your products and services. Hence, it is only right that you research thoroughly before investing in TikTok. This article will weigh the pros and cons of using TikTok for small businesses. We will also give you a run-through of how to start a TikTok account for business.
Digiday
AUGUST 10, 2023
In 2023, collegiate esports has become a veritable Wild West, as numerous league operators and other stakeholders jockey for a share of the market. Lately, though, some companies have taken steps to bring order to the space, believing a balanced collegiate esports ecosystem will help make the esports industry more sustainable across the board. Given the number of competing leagues and regulatory bodies in the space, it would be hard to blame a university administrator for steering clear of espor
Exchange Wire
AUGUST 10, 2023
Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [.] The post What Could a Break-Up of Google’s Ad Network Mean for Tech? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
246 
Let's personalize your content