Adweek
MAY 10, 2023
Hulu is coming to Disney+. By the end of 2023, Disney will roll out a single app experience that incorporates Hulu content on Disney+, available to customers who subscribe to both streaming services. Disney+, Hulu and ESPN+ will still be available as standalone options, but during Disney's second-quarter earnings call on Wednesday, CEO Bob Iger.
The Ad Tech Blog
MAY 10, 2023
Why Buzzwords Aren’t Enough Are you tired of hearing buzzwords thrown around in meetings and feeling like you do not truly understand what’s being said? The world of technology can be complex and confusing, but that doesn’t mean you have to feel lost in the conversation. As someone who has had the privilege of meeting founders, CEOs, CTOs, and investors, I’ve noticed a common theme: many talks about technology without understanding it.
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Adweek
MAY 10, 2023
This year, it's not your typical upfront week: Paramount is out, Netflix and YouTube are in--and multiple legacy media companies are changing venues. However, through it all, NBCUniversal has stayed steadfast. On May 15, the company will once again kick off upfront week with a presentation at Radio City Music Hall. "Obviously, there have been.
AdExchanger
MAY 10, 2023
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling and programmatic growth. The post Disney’s Solution To Subscriber Churn? Hulu And Programmatic appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 10, 2023
In the middle of her interview, Air Force veteran and single mom Colleen Bushnell pauses to ask someone behind the camera if her responses are helpful. After facing three years of homelessness, it isn't that she doesn't know how to articulate her experiences--she just isn't sure what to say to get people to care. "If.
Marketing Dive
MAY 10, 2023
Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MAY 10, 2023
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
Adweek
MAY 10, 2023
Apple's video game subscription service, Apple Arcade, is promoting its ability to bring fun to even the most mundane situations. Its latest ad coincides with the platform's May 4 launch of 20 new titles. Set to Kullah's "Let's Play," the 30-second spot shows a bored mom sitting in her SUV in an elementary school parking.
Chief Martech
MAY 10, 2023
I’m excited to announce a new book coming out this summer, The New Automation Mindset : The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency.
Adweek
MAY 10, 2023
The drama this year isn't just contained to CBS' fall lineup. Despite the ongoing Writers Guild of America strike, which could ultimately delay production many scripted programs for weeks or months, the network was confident enough to announce its fall schedule on Wednesday--whether those programs ultimately debut in the fall or not. The highlights of.
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Marketing Dive
MAY 10, 2023
Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.
Adweek
MAY 10, 2023
Upfront week is getting a major last-minute change. Netflix's first upfront week event, originally slated for May 17 at 5 p.m. at New York's Paris Theater, is switching from an in-person to a virtual presentation, Adweek has learned. The streamer informed attendees of the change in a note on Wednesday night, adding, "We look forward.
AdExchanger
MAY 10, 2023
BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future. The post BuzzFeed Trades News Offering For Creator-Led Video And AI appeared first on AdExchanger.
Adweek
MAY 10, 2023
Daft Punk's Random Access Memories 10th Anniversary Edition releases Friday. To celebrate, Snapchat's AR Studio partnered with the musician's creative team to create a series of augmented reality experiences called "Daft Punk: Memories Unlocked." Beginning Wednesday, Snapchat users will be able to scan the original Random Access Memories album artwork with Snapchat's camera to trigger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
MAY 10, 2023
Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.
Adweek
MAY 10, 2023
Uber kicked off a review of its global media account, Adweek has learned. The company submitted an RFI to a number of agencies last month, although the agencies that responded to the initial request are still awaiting the official RFP. That's expected to arrive later this month, followed by presentations in July and decisions by.
Martech
MAY 10, 2023
Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. The good news is: you’re not alone. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today.
Adweek
MAY 10, 2023
Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local attractions. This AR campaign features artwork by St. Louis Park artist Adam Turman and was created by immersive experience agency REM5 Studios. It will let residents and visitors.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 10, 2023
Agile marketing is having a moment. According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. Agile marketing emphasizes speed and flexibility, collaboration, communication, and data — the qualities needed to navigate today’s constantly shifting marketing ecos
Adweek
MAY 10, 2023
The debate around artificial intelligence replacing humans has been reignited in recent months, and it's one that gin brand Bombay Sapphire will further stoke as it employs a robot to re-create inspirational images from humans as part of a dedicated gallery installation. "It's far outweighed our expectations, which shows a real curiosity and a wish.
AdExchanger
MAY 10, 2023
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that's what appears to be The post Will Embracing Open Programmatic Be Retail Media’s Savior Or Downfall? appeared first on AdExchanger.
Adweek
MAY 10, 2023
Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield. Released Wednesday, the tech integrates with DSPs to let media buyers block high-carbon publishers, with the aim of lowering the carbon footprint of an entire media buy on the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MAY 10, 2023
It’s here — the all-new AI-powered Google Search engine we’ve heard rumors about under the code name Magi. Is it more “ visual, snackable, personal, and human ?” Yes. But, for now, you can only gain access to Google’s new search generative experience (SGE) through a Google Labs waitlist — which means you may be waiting weeks before you can play with it directly.
Adweek
MAY 10, 2023
On a lark, a woman named Gil tried on a jewel-inlaid grill at a pawn shop, but the "near priceless" piece of bling got stuck in her mouth. Months later, on the verge of a critical job interview, Gil is the very definition of "too much drip." And she's sorry--so very regretful for her momentary.
Martech
MAY 10, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Adweek
MAY 10, 2023
In the wake of a troubling period for digital currencies, OKX--the second largest crypto exchange by trading volume--has one-upped a recent campaign from rival Coinbase that claimed "it's time to update the system" when it comes to financial services. OKX stated more emphatically that "the system needs a rewrite." In a global brand campaign to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
MAY 10, 2023
The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise.
AdExchanger
MAY 10, 2023
DiGiorno is paying influencers to create original TikTok soundtracks for the brand to grow awareness among Gen Z. The post DiGiorno Targets Gen Z With TikTok Songs About Its Pizza appeared first on AdExchanger.
Martech
MAY 10, 2023
How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on?
AdExchanger
MAY 10, 2023
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY. The post SPO Accounts For 35% Of Activity On PubMatic, As It Prepares For Further Consolidation appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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