Adweek
AUGUST 18, 2023
Ad buyers who asked YouTube not to run their ads on kids' channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, according to The New York Times. A business-to-business client of independent.
AdExchanger
AUGUST 18, 2023
Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability in Europe mean for ad tech. The post The Big Story: The Squeeze On Streaming appeared first on AdExchanger.
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Seth Godin
AUGUST 18, 2023
A car cut me off on the highway the other day. The car was going nearly 100 mph. Was the car a new Porsche 911 GT3 or a used Toyota Camry? The thing is, there are more than 1,000 times as many Camrys on the road. But our instinct is to pick the vivid and distinctive answer. The per capita crime rate in rural areas is often dramatically (sometimes five or ten times) higher than it is in most cities.
Martech
AUGUST 18, 2023
Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Exchange Wire
AUGUST 18, 2023
This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP. Google repays ad agencies following "billing discrepancies". The summer may be coming to a stormy close, but this week marked new beginning for some major players in [.] The post The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP appeared first on ExchangeWire.com.
AdvertiseMint
AUGUST 18, 2023
Curious about the answer to the query ‘How often to post on TikTok for Business’? Should you post once a day or five times a week? We understand how tricky this decision can be. This article will help you determine how often you should post on a TikTok for Business account. The Rule of Thumb The frequency of posting on TikTok for a business account depends on several factors.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EGC Group
AUGUST 18, 2023
Noticed any attention-grabbing ads lately? Specifically, have you noticed ads that are on display when you’ve been driving, walking, or waiting for a bus, among other places? If recent findings are any sign of the times, you’ll be seeing many more out-of-home ads in the future.
Exchange Wire
AUGUST 18, 2023
Today (18th August), the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to [.] The post the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone appeared first on ExchangeWire.com.
Martech
AUGUST 18, 2023
HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In
Exchange Wire
AUGUST 18, 2023
Digiseg, the global leader in privacy-first household demographic data, has appointed Kasper Sørensen as chief technology officer. Kasper brings a diverse technical background including software architecture and product strategy as well as extensive experience leading successful teams and SaaS products. He [.] The post Digiseg Appoints New CTO to Accelerate the Next Stage of Growth appeared first on ExchangeWire.com.
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Single Grain
AUGUST 18, 2023
In the consumerist culture we live in, it can be tough finding the balance between efficiency and quality in our business model. We all want to be the flashiest, best solution for our customers and clients. We find it impressive when Google boasts free food 24/7 and dedicated napping pods for its employees. This post is all about tackling the notion of the lean business model.
Exchange Wire
AUGUST 18, 2023
In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [.] The post DoubleVerify & IAS: Moving From Verification To Activation appeared first on ExchangeWire.com.
Single Grain
AUGUST 18, 2023
Podcasting has evolved dramatically from being a sort of niche, underrated thing that some people did in their spare time to a near-universally appealing medium with tons of podcast shows. So now the question is: how to monetize your podcast? In this post, we’ll talk about ways of monetizing your podcast through a variety of methods that can help you turn your passion project into a money-making engine.
VideoWeek
AUGUST 18, 2023
In this week’s Week in Review: Senators call for YouTube investigation, TV4 launches a new streaming service, and Mediaocean trials alternative currency capabilities. Top Stories Senators Call for FTC Investigation Following Children’s Privacy Concerns on YouTube Democrat Senator Edward J. Markey and Republican Senator Marsha Blackburn have sent a joint letter to the Federal Trade Commission (FTC) demanding that the regulator investigate allegations that YouTube has been potentially
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
AUGUST 18, 2023
Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.
Single Grain
AUGUST 18, 2023
If you’re trying to find ways to grow your link network, you’ve come to the right place. Even amid the rapidly changing ways of what it takes to rank on search engines, building quality backlinks remains a cornerstone of improving your site’s authority. In this post, we’ll go through a few of our go-to link-building tips that you can apply to your own online brand.
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