Seth Godin
OCTOBER 10, 2023
Failing to acknowledge a favor or a courtesy is a triple mistake, and it’s becoming more common. ChatGPT is now promoting the idea that it can write a thank you note for you, and a text is a lot easier than a handwritten note, and yet, the level of ‘thank you’ seems to be falling. It’s not that people don’t have the time to offer an honest ‘thank you’ It’s that they don’t want to acknowledge the obligation or connection.
Martech
OCTOBER 10, 2023
Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey.
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AdExchanger
OCTOBER 10, 2023
Sincera doesn’t fall neatly into an existing category. When the data startup – which closed its $4.2 million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian Meyers would refer to their company as a “media telemetry service.” By which they mean they can generate insights about everything that’s happening in […] The post Sincera Raises $4.2 Million Seed Round To Help Ad Tech Companies Build Better Ad Tech appeared first on AdExchanger.
Martech
OCTOBER 10, 2023
The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agre
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
VideoWeek
OCTOBER 10, 2023
YouTube this morning announced the launch of Primetime Channels in the UK. The feature allows users to browse, subscribe to, and watch premium content from third-party streaming services within YouTube. The UK is the third market where the service is available globally, after releases in the US and Germany. Users will be able to pay and watch services including Paramount+, Lionsgate+, Hayu, History Play and Crime & Investigation Play via Primetime Channels.
Martech
OCTOBER 10, 2023
Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 10, 2023
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey – The Future of Media Agency Models – with one in four of the more than 70 multinational marketing organizations surveyed for the report saying they plan to consolidate media, creative, data and technology agencies … The post New MediaSense/WFA survey predicts even more agency consolidation first appeared on More About Advertising.
AdExchanger
OCTOBER 10, 2023
In October 2022, supermarket giant Kroger announced its intention to buy Albertsons. On the surface, this was about challenging the leader Walmart. But reading between the lines, analysts could see another driving reason: generating “alternative revenue.” As the press release put it, “the combined company will be able to reach an expanded national audience of […] The post How ‘Alternative Revenue’ Is Changing The Game For Retailers And Brands appeared first on AdExchanger.
Digiday
OCTOBER 10, 2023
Each marketing channel comes with its own complexities and nuances. Keeping this in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. To map out marketers’ current digital playbooks, Digiday+ Research sent out three surveys asking 635 respondents about past and upcoming investments, marketing channel tactics and preferences, and bus
AdExchanger
OCTOBER 10, 2023
Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise. The post Demystifying Black-Owned Media With Black Enterprise appeared first on AdExchanger.
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Digiday
OCTOBER 10, 2023
The Hollywood writer’s strike may have ended, but actors via the Sag-Aftra union, are still in negotiations. In the meantime, while the industry still waits for the return of scripted television shows, JCPenney began advertising around live sports. “As we looked at the broader media landscape, customers, consumers, viewers continue to engage in live viewing of sports and sports events,” said Bill Cunningham, vp of marketing at JCPenney.
AdExchanger
OCTOBER 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […] The post Homing In On Digital Out-Of-Home; Alt Currencies Aren’t All They’re Cracked Up To Be appeared first on AdExchanger.
Digiday
OCTOBER 10, 2023
Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. The league has been eyeing this event for months, and began its marketing efforts back in July 2022 to solidify Formula One’s ongoing expansion within the U.S. market.
Rob Campbell
OCTOBER 10, 2023
So a month or so ago, I was invited to speak at State of Social in Perth. Perth is an interesting place, because as much as it is part of Australia, it doesn’t feel it. I don’t mean that from an architectural perspective … a cultural perspective or a retail perspective … more it’s overall attitude and vibe. Part of that is because it’s literally thousands of miles away from the East Coast.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
OCTOBER 10, 2023
This story was first published by Digiday sibling ModernRetail Executives with backgrounds in tech are increasingly taking seats in more retail C-suites. Multinational chocolate and candy maker Hershey tapped Amazon veteran Deepak Bhatia to be its first chief technology officer late in September. About a week before Hershey’s announcement, Sprouts Farmers Market also named its first CTO, Jim Bahrenburg.
AdPulp
OCTOBER 10, 2023
With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interst in family and what it means to be […] The post An Invite to “Discover, Preserve, and Represent” Your Family appeared first on Adpulp.
Digiday
OCTOBER 10, 2023
This week’s Future of TV Briefing looks at the post-strike production — and post-production — logjam looming as the industry looks to return to set once the actors’ strike is resolved. All hands on set The NBA’s upcoming rights negotiations, Paramount’s currency choice and more All hands on set Normally the film and TV production industry would be preparing for its slow season to start in a month or so.
VideoWeek
OCTOBER 10, 2023
Last month, European publshing giant Axel Springer announced a new partnership with Connatix, a video technology company, to help monetise the publisher’s video content. VideoWeek spoke with Bill Swanson, SVP EMEA at Connatix, and Mathias Sanchez, SVP Global Strategic Partnerships at Axel Springer, to discuss the partnership, the role of AI, and Springer’s model for sustainable journalism.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 10, 2023
Actor Idris Elba was telling The Times recently that he was a workaholic and here he is again, working away – this time for Sky (again) in a new cinema ticket promotion with Vue Cinemas. Elba is also a co-founder of new content agency Silly Face with Miroma. How’s he going to fit it all … The post Ever-busy Idris Elba becomes action man for Sky cinema deal first appeared on More About Advertising.
Digiday
OCTOBER 10, 2023
As AI-generated content becomes more ubiquitous, Adobe has developed a new icon and a redesigned “nutrition label” with the goal of improving transparency and trust across photos and videos created or edited with AI. During its Adobe Max conference yesterday, the company debuted a new “Content Credentials” icon that will be embedded into the metadata of content created using Adobe software and other partner’ platforms.
More About Advertising
OCTOBER 10, 2023
Anna Chapman, senior strategist at TwentyFirstCenturyBrand, lifts the lid on their recent IPA accreditation, discussing the approach to effectively evidence the transformative value delivered by brand building. The economically challenging times we’re living in continue to persist. Marketing spend has not recovered post-Covid and client budgets are increasingly under scrutiny.
Exchange Wire
OCTOBER 10, 2023
VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [.] The post VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
OCTOBER 10, 2023
One of the factors holding back CTV advertising is a lack of vital data being sent through with bid requests. For example there’s still work to be done on capturing user and device IDs says Pia Sturm, group head of programmatic at GroupM. Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. Half of bid requests seen by GroupM don’t contain consent signals, which means GroupM is unable to bid on those impressions.
Exchange Wire
OCTOBER 10, 2023
In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [.] The post BBC to Launch FAST Channels via Amazon Freevee; Germany’s FCO Warns AI Could Bolster Big Tech appeared first on ExchangeWire.com.
OpenX
OCTOBER 10, 2023
OpenX’s Michael Guzewicz spoke with Matthew Papa, Captify’s SVP of Business and Corporate Development, about the role search intelligence plays in programmatic and the next evolution of digital advertising. Thanks for joining us, Matthew. What did you want to be when you grew up? I wanted to be on SNL and then eventually a talk show host.
AdPushup
OCTOBER 10, 2023
Discover how Google Analytics 4 (GA4) can impact your website’s RPM (Revenue per Mille) and learn about the potential changes it may bring to your online revenue tracking and optimization strategies. The long-due switch from Universal Analytics to Google Analytics 4 on July 1, 2023, has thrown the publishing sector into disarray. Its effects are [.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 10, 2023
It’s off to what used to be called ‘Gay Paree’ with a vengeance in adam&eveDDB’s first campaign for Eurostar, now incorporating Euro train operator Thalys. Two women meet on the train and proceed to do the town in a mixture of live action and animation. Eurostar CEO Gwendoline Cazenave says: “Today, with our teams and … The post New-look Eurostar bounces back with adam&eveDDB – shame there’s yet another customer loyalty wheeze first appeared on More A
Single Grain
OCTOBER 10, 2023
When it comes to social media marketing, companies continuously search for novel ways to make their brand stand out. One such innovative approach that some brands have found success with is by expanding their digital footprint on one platform with multiple purpose-driven child accounts. In this post, we’re going to pull back the curtain and take a concentrated look at this type of instagram marketing strategy (although it can technically apply to most types of social media platforms).
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