Adweek
NOVEMBER 15, 2023
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing.
AdExchanger
NOVEMBER 15, 2023
With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […] The post GroupM Does Its Part To Kickstart Privacy Sandbox Testing appeared first on AdExchanger.
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Adweek
NOVEMBER 15, 2023
Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling the shelves of T.J. Maxx in search of bargains. Soon enough, she found one: a pair of Manolo Blahnik Hangisi crystal buckle pumps in flamingo pink (and in her size, no less). The price? $869.99--not.
Martech
NOVEMBER 15, 2023
AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 15, 2023
For over 30 years, Nike's longstanding chief marketing officer (CMO) Dirk-Jan "DJ" van Hameren has been helping the brand "Just Do it." Now, he's announced plans to retire at the end of 2023. As it looks to write the next chapter of its marketing playbook, the sports giant has confirmed former company executive Nicole Hubbard.
AdExchanger
NOVEMBER 15, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. This week, The Information reports Amazon has landed a similar partnership with Snapchat.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 15, 2023
There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1% of the 250 million vehicles currently sold in the country. And yet it’s increasingly difficult to pass a gas station on a major highway or interstate that has not invested in the future by allotting […] The post Traffic Shaping Is Blocking The Road To The Cookieless Future appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2023
Food meets feet as quick service restaurant giant Burger King (BK) and apparel brand FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The partnership has produced the FX-33 sneakers and other items, which, according to the accompanying ad, have been forged in fire to.
AdExchanger
NOVEMBER 15, 2023
In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting. Legacy optimization systems often struggle to meet the intricate and specific definitions of quality engagement that CPG brands require, a concept we refer to as Quality […] The post AI’s Impact On CPG Advertising: A Game-Changer For Achieving Business Goals appeared first on
Adweek
NOVEMBER 15, 2023
For those who think there's no such thing as uncharted territory these days, here's a validating stat: Google has mapped 98% of the world, covering more than 10 million miles with Street View. But what about the remaining 2%? It's safe to say that sliver is fairly rugged real estate, so to Yeti, it looked.
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VideoWeek
NOVEMBER 15, 2023
Amid all the hype around AI, one could be forgiven for thinking certain other emerging technologies have fallen by the wayside. Specifically the metaverse appears to have been lost in the shuffle, not helped by its association with Facebook owner Meta. But reports of the metaverse’s death are arguably overstated. The immersive virtual spaces have 600 million monthly active users, according to consultancy firm Metaversed, largely concentrated in “Web2” virtual worlds such as Rob
Adweek
NOVEMBER 15, 2023
Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known as Colditz Castle, a 12th-century stone fortress built atop a 250-foot cliff in Saxony. The Germans believed that escape from Colditz was impossible.
Martech
NOVEMBER 15, 2023
Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.
Adweek
NOVEMBER 15, 2023
You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. "Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive vice president and global head of applied innovation at McCann Worldgroup. "It can push you to do better." Horwitz and her fellow panelist Billy Bohan.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 15, 2023
Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis. Brands can also now buy in-game video and […] The post Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2023
Working parents rarely have enough time to drive their kids everywhere they want to go, so Uber is offering up its services with a new product for teenagers. Uber Teen launched earlier this year and allows 13- to 17-year-olds to hail rides through their family's account. Creative agency Johannes Leonardo led the first ad campaign.
More About Advertising
NOVEMBER 15, 2023
The supermarkets spend most of the year getting ready for their Christmas campaigns, and here comes comedian and notorious prankster Simon Brodkin with a parody version to undermine them all. Brodkin roasts the whole genre, swapping festive cheer for a very dour take on the season. Luckily there are also a couple of jokes thrown … The post Spoof Christmas advert shows supermarkets no mercy first appeared on More About Advertising.
Adweek
NOVEMBER 15, 2023
The first time Sasha Luccioni applied for a position at Hugging Face--the AI startup now valued at $4.5 billion--she was rejected. "I wasn't what they were looking for," she recalled. This was nearly three years ago. Shaking off that initial rejection, she went to work at BigScience, a yearlong volunteer research workshop funded by Hugging.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 15, 2023
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.
Adweek
NOVEMBER 15, 2023
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies are pitching more for smaller projects and scopes. RSW/US uncovered a backslide in the ease of small and midsize agencies winning business. Agencies overall are navigating clients' smaller budgets, forcing many to fill up their.
Martech
NOVEMBER 15, 2023
With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui
Adweek
NOVEMBER 15, 2023
In the age of Peak TV, when thousands of shows compete for ratings across hundreds of platforms, there are no immunity idols. But for 45 seasons and counting, Survivor has never been voted off the island. Though linear TV doesn't deliver the numbers like Survivor's Season 1 finale in 2000, which drew more than 51.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Badger
NOVEMBER 15, 2023
SUBSCRIBE Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different. Read More 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers [The PPC Den Podcast] The post 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
NOVEMBER 15, 2023
On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini and the development of the Apple Vision Pro. Hackl attended the CFDA [Council of Fashion Designers of America] awards and.
More About Advertising
NOVEMBER 15, 2023
Some 208 years after the epic battle, Napoleon dominates the famous BFI IMAX banner in London’s Waterloo, a location synonymous with his final defeat. Sony Pictures’ mammoth installation on Europe’s biggest advertising canvas marks the UK theatrical release of Ridley Scott’s blockbuster biopic on November 22. The creative OOH work is by Empire Design with … The post Ocean Outdoor: Napoleon reigns over Waterloo in OOH spectacular first appeared on More About Advertising.
Adweek
NOVEMBER 15, 2023
To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home. The game places the person's face at the top of the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 15, 2023
In January 2024, one of the most anxiety-inducing developments in the digital media landscape’s commercial history will begin in earnest: Google sunsetting third-party cookies in its Chrome web browser. True, rival web browsers, such as Apple’s Safari and Mozilla’s Firefox, made this move years ago. However, Chrome’s global market share, 63%, according to Statcounter , makes Google’s subsequent move an undeniable market-making moment.
Adweek
NOVEMBER 15, 2023
To help Snapchat users find new makeup looks and products, cosmetics brand NYX and Snapchat launched Beauty Bestie, an AI-powered augmented reality Lens that recommends products based on each person's tastes. At launch, the Beauty Bestie Lens allows Snapchat users to view recommended makeup looks by taking short quizzes that measure their current mood and.
Digiday
NOVEMBER 15, 2023
Media layoffs are back, dragging the never-ending drama of brand safety with them. This déjà vu has hit hard for many media execs, particularly those connected to Jezebel. The site’s interim editor in chief, Lauren Tousignant, revealed to 404 Media that “brand safety” — essentially, advertisers distancing from Jezebel’s content — was cited by management as a major factor leading to G/O’s decision to halt publication and lay off the staff.
Adweek
NOVEMBER 15, 2023
Electric vehicles now represent 8% of new auto sales in the United States. That may not sound like much, but there's good reason to believe change is coming down the road. Figures from data analytics firm YouGov, which surveyed more than 2,300 Americans, show the majority of vehicle owners aged 18-34 are likely to consider.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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