Adweek
FEBRUARY 7, 2023
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don't click on links that take them outside of the Google ecosystem, is one recent phenomenon.
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
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Adweek
FEBRUARY 7, 2023
Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled.
Martech
FEBRUARY 7, 2023
In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 7, 2023
With more than 113 million customers--that's nearly one-third of Americans--T-Mobile is a leader in the U.S. telecom market. The company invests heavily in its marketing strategy and customer experience, offering some of the most exciting campaigns, features and benefits available to consumers. On the latest episode of The Speed of Culture podcast, Mike Katz, president.
Marketing Dive
FEBRUARY 7, 2023
The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 7, 2023
The QSR chain describes what its big game commercial would look like — despite not running one this year.
Adweek
FEBRUARY 7, 2023
Nick Jonas was diagnosed with Type 1 diabetes when he was 13 years old. Since then, the pop star and actor has become a very public face for those managing the chronic health condition. In 2021, he starred in a Super Bowl campaign for a diabetes monitoring device by Dexcom and this year, after the.
Marketing Dive
FEBRUARY 7, 2023
The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.
Adweek
FEBRUARY 7, 2023
If you've ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand's Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive.
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Marketing Dive
FEBRUARY 7, 2023
A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.
Adweek
FEBRUARY 7, 2023
Uber's musical Super Bowl ad unites Sean "Diddy" Combs with a cast of hitmakers to produce a song that will get stuck in people's heads. The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy. This is its third consecutive Super Bowl ad.
Smart Insights
FEBRUARY 7, 2023
Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really … The post What is the difference between efficiency and effectiveness marketing measures?
Adweek
FEBRUARY 7, 2023
In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
FEBRUARY 7, 2023
Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers. Thank you for having me. I am Andrew Feigenson, CEO of Vivvix. I’m a serial transformation executive who loves awakening the full potential in existing companies.
Adweek
FEBRUARY 7, 2023
Climate advocacy campaign Clean Creatives is pressuring trade group Ad Net Zero to take a stance on fossil fuel companies ahead of the latter's U.S. launch.
MNTN
FEBRUARY 7, 2023
Fast Company called it the ‘hype cycle’ , CNET coined it a ‘showcase,’ while Kantar named it one of the “ quickest sell-outs in history.” And that’s just the advertising circuit that makes up the cultural zeitgeist that is the Big Game. Think of it as the unofficial start to the TV advertising new year, where brands stretch their creative muscles to debut their biggest commercials of the year.
Adweek
FEBRUARY 7, 2023
Farmers continue to face myriad existential challenges: climate change, regulation, rising costs and slimmer margins. And family farms are being driven out of business: According to 2022 Canadian census figures, the number of farms has fallen by 44% in the last 45 years, from 338,552 in 1976 to 189,874 farms in 2021. Canada-based McCain Foods.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
FEBRUARY 7, 2023
These days, there’s no escaping digital video. In fact, research shows that US adults spend nearly over three hours per day watching digital video, and that number is only going to grow in the years ahead. There’s even a decent chance that before, after, or possibly even while you read this blog post, you will find yourself watching some digital video (like, say, this one of a turtle eating a strawberry ).
Adweek
FEBRUARY 7, 2023
Super Bowl advertising costs money, but being in the Big Game doesn't guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely. The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a.
Martech
FEBRUARY 7, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
Adweek
FEBRUARY 7, 2023
We are all doing our best. Let's start with that. We are all doing our best, and the circumstances are complicated and complex, more now perhaps than ever before. Endless rounds of interviews. Working your network and your network's network. Reports of new layoffs, new hiring freezes. Cold emails and cold applications into the abyss.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPushup
FEBRUARY 7, 2023
Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a keen observer of the ad tech industry and are involved in its operations, you may have encountered the concept of a private marketplace (PMP). More [.
Adweek
FEBRUARY 7, 2023
Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It's not just a sign of the financially tight times; it's also a testament to the ease with which consumers can use BPNL methods to get the goods they.
Ad Monsters
FEBRUARY 7, 2023
The opportunities Web3 offers marketers in delivering more effective targeting and optimization can be broken down into three buckets; a more impactful CRM platform, interoperability between media channels, and first-party data acquisition. The Web3 mobile Wallet is the core component that ties these three streams together, forming the newest DTC channel crashing the omnichannel party that marketers should be zeroing in on this year.
Adweek
FEBRUARY 7, 2023
It all began with a DM. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie Lightning, via her TikTok page. The message was about hiring Jamison as the brand's full-time chief TikTok officer for all of Made By Gather's.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 7, 2023
Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television Magnite , the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply-side platform that merges leading technology from the Magnite CTV and SpotX platforms.
Adweek
FEBRUARY 7, 2023
Frozen TV dinners are about to be a thing of the past--if Roku and DoorDash have their way. The connected TV company and the commerce platform are expanding their partnership with a multi-year deal in the U.S., Canada and Mexico that includes free access to DoorDash's membership program, DashPass, and new shoppable ad offers. For.
Martech Series
FEBRUARY 7, 2023
Solution combines three industry-leading, cloud-based security services Neustar Security Services, a leading provider of cloud-based security services that enable global businesses to thrive online, is launching UltraPlatform , a solution that leverages three Neustar Security Services’ offerings critical to protecting organizations’ online assets and infrastructure: an authoritative domain name system (DNS) service, protection against distributed denial-of-service (DDoS) attacks and a web applic
Adweek
FEBRUARY 7, 2023
For many football fans, September is the start of the best time of the year. From tailgates to trash talking, there's a special camaraderie among fans. The pinnacle moment is the Super Bowl, but what happens once the Big Game ends and the season is officially over? The NFL knows football fans live for the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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