Adweek
JULY 31, 2023
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar. Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants.
AdExchanger
JULY 31, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer stat estimates current retail media advertising at more than $45 The post How Amazon’s Tough Bets Help Its Ad Biz; Can’t Spell YouTube Without “You” appeared first on AdExchanger.
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Adweek
JULY 31, 2023
Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces bespoke album covers to celebrate the 50th anniversary of hip-hop. The landing page, produced in partnership with Sprite, reflects advertisers' growing interest in being associated with the.
AdExchanger
JULY 31, 2023
These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs. The post Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 31, 2023
Diners at the Jos? Andr?s hotspot called China Chilcano--a funky, neon-lit Peruvian restaurant in Washington D.C.--will be among the first in the U.S. to try cultivated meat beginning today. On the menu for foodies who were quick enough to snag the limited reservations, which sold out in four minutes: "Anticuchos de Pollo," grilled cell-cultivated chicken.
Exchange Wire
JULY 31, 2023
In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [.] The post 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 31, 2023
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath deals transacted between February and June. The post Xandr Tells Publishers It Won’t Cover Unpaid MediaMath Deals appeared first on AdExchanger.
Adweek
JULY 31, 2023
In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my Christmas break. It stung. Additionally, almost six months later, I'm still waiting out my non-compete. It raises the question: When faced with an.
Martech
JULY 31, 2023
When the U.S. shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. One of those was Georgia’s Department of Labor (DOL) which had to deal with the unemployment rate doubling to 6.7% practically overnight. In business terms, this was a customer service crisis — and customer service is integral to customer experience.
Adweek
JULY 31, 2023
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections is starting the celebration early by revealing its Moonglow Gift Set and accompanying augmented reality experience. The Moonglow Gift Set is inspired by garden moon gate arches. It features a keepsake jewelry box adorned with.
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AdExchanger
JULY 31, 2023
Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday. The post DoubleVerify Flaunts $125 Million Scibids Acquisition, Steady Q2 Growth appeared first on AdExchanger.
Adweek
JULY 31, 2023
Cam Kirk is a busy man. Since leaving a career in medicine to become a photographer, he's captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion. The last few years have seen him successfully launch Collective Gallery "a record label for photographers," the nonprofit Cam.
Seth Godin
JULY 31, 2023
There’s often a choice between following the cultural dictates of a given group or seeking out demonstrable facts and the scientific method. Which do you expect most people would choose? Which would you choose? When we revert to a testable analysis of what works, we’re relying on the one thing that all humans share: reality. But cultural connection, peer pressure and the power of affiliation and status often short-circuit that analysis.
Adweek
JULY 31, 2023
TelevisaUnivision is having its best upfront in terms of volume in nearly a decade. Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox. And in addition to TelevisaUnivision having its best volume at the upfront in almost 10 years, a record number of advertisers participated. According to a source.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 31, 2023
The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.
Adweek
JULY 31, 2023
In its 16-year history, New York agency Johannes Leonardo never had a chief marketing officer. The creative shop let its work speak for itself while founders Leo Premutico and Jan Jacobs served as its faces and promoters. The agency has gone through a few changes in the past couple of years, including losing chief creative.
Martech
JULY 31, 2023
Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. Integrating personalization and automation. Improving for 2024. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers.
Digiday
JULY 31, 2023
Three years ago, marketers were starting to use more memes in marketing with some even venturing to hire CMOs — chief meme officers. Since then, the social landscape has changed with a further pivot-to-video and surge in organic content strategies thanks to the rise of TikTok that’s led more brands to use memes and viral sounds. Doing so can be a murky venture for brands as some will use popular memes for their organic and paid content in ways similar to the average user — remixing an ad to feat
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 31, 2023
Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow yo
Digiday
JULY 31, 2023
Tying media spend to sales is an ongoing challenge for marketers and advertisers. With increasing pressure to demonstrate the value of their media investment decisions, teams are increasingly turning to marketing mix modeling to analyze the performance impact of campaign decisions. However, traditional marketing mix modeling has some challenges — key among them is the speed of delivery and the visibility of results.
Exchange Wire
JULY 31, 2023
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonising ad operations and accurately [.] The post LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem appeared first on ExchangeWire.com.
Digiday
JULY 31, 2023
State Farm (yes, the insurance brand) worked with creators to generate buzz around its video game competition in June to reach millennials and Gen Z gamers. State Farm created Gamerhood, a game series that pits users against each other, in 2022. To invest in that offering this year, the brand hired big gaming streamers including Tyler “Ninja” Blevins and his wife, Jessica Blevins, as well as Ludwig (Ludwig Anders Ahgren), Typical Gamer (Andre Rebelo), and Krystalogy (Krysta Eason) to compete in
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
JULY 31, 2023
If you don’t feel like you’re drowning in conversations about artificial intelligence (AI) by now, we’re a little concerned you might actually be a robot. And if you’re anything like us, most of those conversations have been about the capabilities of AI and, just as quickly, the implications of these tools. Both of these are essential considerations, which is why we believe the marketing world can find a successful balance between new tech and the human touch.
Digiday
JULY 31, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify A lot has changed in the social media ecosystem over the last couple of weeks: Meta launched its Twitter competitor , Threads, Twitter was rebranded to X and TikTok announced its new e-commerce endeavor designed to compete with Shein and Temu. Understanding how these changes impact creators on those platforms, like publishers, can help shed some light on what the larger media and marketing industries will face in the fallout of these shi
Digital Turbine
JULY 31, 2023
What’s the buzz in mobile this week? Jumpstart your week here: As we wrap up our Christmas in July series, we’ve uncovered valuable insights that can help brands and retailers gear up for the upcoming holiday season. From understanding the holiday magic that drives action to rethinking mobile strategies and myths about mobile gaming, let’s recap what we’ve learned about holiday shopping.
Digiday
JULY 31, 2023
This fall, Las Vegas is set to be home to the world’s largest spherical structure and perhaps, the world’s largest ad opportunity. The $2.3 billion MSG Sphere features 1.2 million LED lights shaped like hockey pucks that can be programmed into content — most recently, it’s been a basketball thanks to the NBA’s recent ad takeover of the sphere.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
JULY 31, 2023
Last month saw ad tech business Tremor International undergo a significant rebrand , bringing its portfolio under the new name Nexxen. In the process the ad tech industry lost one of the coolest brands around in Unruly, writes Luc Benyon, Global Director of Marketing at Watching That, a monitoring and analytics platform for CTV. The ad tech brand landscape looks a lot different than it did just a month or two ago.
Digiday
JULY 31, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. At a time when the phrase “ad slowdown” is commonly used (even if that slowdown might be abating ), it might be surprising to hear that many publishers actually increased their marketing spending in the last year. This is a member-exclusive article from Digiday.
All About Advertising Law
JULY 31, 2023
Marketers and lead generators have new guidance in the form of enforcement orders on what the Federal Trade Commission (FTC) appears to consider required practice when obtaining consumer consent prior to the sale, transfer, or disclosure of consumer information that will be used in marketing. The upshot is that the FTC provided several affirmative requirements it would want to see relating to the sale, transfer, or disclosure of consumer information by lead generators, including when obtaining c
Basis
JULY 31, 2023
What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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