Adweek
FEBRUARY 1, 2023
Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn't going to play just any round of golf. That is the premise behind Michelob Ultra's latest Super Bowl ad--released.
The Ad Tech Blog
FEBRUARY 1, 2023
If you worked for a startup, you are familiar with the feeling of “I don’t know what the hell founders are doing.” It comes in the flavor of a lack of transparency about what’s going on, contradictory directions, side requests by C-levels, or “big push to win a client” last-minute projects. I’ve learned this from what I consider the best manager alive: use the “ we need to get this done ” antidote.
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Adweek
FEBRUARY 1, 2023
TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob.
Martech
FEBRUARY 1, 2023
By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 1, 2023
In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. The Canal+ film, created by the brand's longtime.
AdExchanger
FEBRUARY 1, 2023
Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization. The post Havas Media Names FreeWheel A Preferred SSP appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 1, 2023
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.
Adweek
FEBRUARY 1, 2023
This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces. However, unlike everyone else, when leaving one such agency, he took an unusual step to provide a solution: He.
PubMatic
FEBRUARY 1, 2023
The global economic situation is poised to become more challenging. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.
Adweek
FEBRUARY 1, 2023
In the first decade of the open web, ad-blocking software gained in popular adoption by promising people a more pleasant experience on the internet, filtering publishers' intrusive ads and gaining the enmity of the advertising industry in the process. But in the last three years, the controversial technology has benefited from a boost in adoption.
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Martech
FEBRUARY 1, 2023
The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. “It’s a power struggle right now,” according to an anonymous advertiser quoted in the report titled “Retail Media Networks: A Forced Marriage or A Perfect Partnership.” “For many
Adweek
FEBRUARY 1, 2023
With a second successive record year, Publicis Groupe chairman and chief executive officer Arthur Sadoun revealed that the company will continue hiring despite adding about 10,000 employees last year. He also spoke with Adweek about his views on whether there is a potential threat to advertising from AI innovation ChatGPT, and how is responding to.
Martech
FEBRUARY 1, 2023
Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Deciding whether your company needs one calls for a comprehensive self-assessment of your organization’s needs, staff capabilities, management support and financial resources.
Adweek
FEBRUARY 1, 2023
Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while creating it. Well, good news! Professor Karen Freberg has boiled down personal branding education to a clear, easy-to-follow blueprint. Today, she shares the system she's taught to hundreds of students--and she's even turned it into.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
FEBRUARY 1, 2023
In association with Alkimi Exchange While Web3 is on the horizon (if not already upon us), uncertainty about the value of some elements of this new phase of the internet remains. Technologies, including blockchain, NFTs, cryptocurrencies, and the metaverse, have emerged to [.] The post Blockchain, the Metaverse, NFTs: Making Web3 Work appeared first on ExchangeWire.com.
Adweek
FEBRUARY 1, 2023
OpenX, one of the ad-tech industry's biggest supply-side platforms, today announced that it's reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from the Science-Based Targets Initiative, consulting group RSK, independent assessment group LRQA, carbon market solutions firm Climate Impact Partners and nonprofit The Climate Registry--all.
Smart Insights
FEBRUARY 1, 2023
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes … The post Digital marketing strategy and planning template appeared first on Smart Insights.
Adweek
FEBRUARY 1, 2023
Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple's privacy rules. However, the company reported strong demand for advertising as it saw an uptick in Facebook users. Meta reported nearly $32.2 billion in revenue for the quarter, down 4% from the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Buyer Advertising
FEBRUARY 1, 2023
Today, February 1st, is the first day of Black History Month. Also known as National African American History Month, Black History Month is an annual celebration of African American accomplishments and achievements. It is also an opportunity to reflect upon and honor the stories of Black resilience throughout our nation’s tumultuous and racially divided history.
Adweek
FEBRUARY 1, 2023
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop's green ad tag, which lets advertisers monitor in real-time, measure, track and reduce.
AdPushup
FEBRUARY 1, 2023
Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it. Most publishers rely on advertising as a primary source of revenue, however, the growing competition for ad dollars has made it challenging for publishers to [.
Adweek
FEBRUARY 1, 2023
Within the context of romantic cinema, the grand gesture makes for an effective, engaging dramatic centerpiece. In life, however, flash mobs and rooms brimming with roses aren't always the most realistic declarations of love. For some, simply holding a partner's hand in public can serve as the boldest signal of devotion--especially for LGBTQ+ communities.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
FEBRUARY 1, 2023
Residential IP proxy networks are popping up everywhere and undoubtedly provide useful services for many businesses. Still, some wonder if nefarious players are leveraging them to commit ad fraud (the answer is yes, according to multiple sources, but more on that later). If you have yet to hear of a residential proxy IP network, I encourage you to Google them and start reading.
Adweek
FEBRUARY 1, 2023
Pinterest has long been the go-to destination for DIY event planners as well as those desperate for lifesaving hacks. Now, the growing platform is hoping the concept takes flight for Black travelers looking to explore new horizons and honor legacies of the past. This Black History Month, the site is launching "Find Your Routes," a.
Basis
FEBRUARY 1, 2023
Audio is everywhere. And digital audio? Some might say it’s having a magic moment. More people than ever are tuning in— 74% of US internet users last year, to be precise—and seasoned listeners are upping their time with the channel. Whether through the true crime podcast they binge on their morning commute, the songs they blast on their smart speakers while cooking dinner, the live sports broadcast they stream on their laptop while knocking out a last-minute work project, or the tunes they jam t
Adweek
FEBRUARY 1, 2023
Messenger allows users to pin messages in conversations so they can easily reference them again in the future. Our guide will show you how to pin a message in a conversation while using the Messenger mobile application. Note: These screenshots were captured in the Messenger app on iOS.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 1, 2023
Introduction: When a business is in its fledgling stages, it’s mission critical that no marketing spend is wasted and each dollar assists in driving customers. But to ensure their marketing efforts are actually moving the needle, startups need the right tools to understand the customer journey from start to finish. Enter: attribution reporting. The data yielded by lead attribution can drive new marketing strategies, inform current campaigns, and ensure that underperforming channels aren’t langui
AdExchanger
FEBRUARY 1, 2023
The photo messaging app reported $1.3 billion in revenue in its Q4 2022 earnings report on Tuesday, which represented flat YoY growth. The post Snap Blames ATT For Flat Q4 And Negative Q1 Forecast appeared first on AdExchanger.
Martech Series
FEBRUARY 1, 2023
DataParser delivers third party data to Google Vault for Retention and eDiscovery. DataParser can now send any supported data source into Google Vault. 17a-4’s DataParser , the leading independent connector solution to collect and format third party data for archive retention and eDiscovery now supports delivery to Google Vault. Google Vault is an information governance and eDiscovery tool for Google Workspace.
Digiday
FEBRUARY 1, 2023
Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie. Gaming platforms are currently the closest thing to a truly immersive and persistent digital world, and brands have taken note.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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