Adweek
JANUARY 16, 2024
The 75th Emmys had plenty to Bear in mind. After the Hollywood strikes delayed it for months, the 75th Emmys finally aired on Monday night on Martin Luther King, Jr. Day. In addition to big nights for HBO's Succession, FX's The Bear and Netflix's Beef, the Anthony Anderson-hosted event had plenty of surprises in store.
AdExchanger
JANUARY 16, 2024
Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers? That means the only way for pharma brands to reach consumers everywhere else in the world is to communicate with them via their physicians, says Harshit Jain, founder and global CEO […] The post A Healthy Dose Of Programmatic, With Doceree’s CEO appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JANUARY 16, 2024
CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That's one of the big takeaways from Boathouse's third edition of its "CEO Study on Marketing and the CMO." The study provides insights from 150.
Martech
JANUARY 16, 2024
Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 16, 2024
The Bay Area's newest team is ready for kickoff. Bay FC, a new National Women's Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start. For the campaign, "B Legendary," Bay FC teamed up with creative agency Partners in Crime as well as producers Revival Film. The initial 60-second.
AdExchanger
JANUARY 16, 2024
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or Max. But they’re missing out on the huge opportunities provided by smaller, long-tail CTV players. Advertisers will often give their tech vendors broad “block lists” of CTV channels where they don’t want ads to appear, […] The post Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
JANUARY 16, 2024
Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on
Adweek
JANUARY 16, 2024
The small screen didn't bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards on Fox drew the lowest-ever audience for the ceremony. Originally scheduled to air in September, the 75th Emmy Awards went up against NFL playoffs on ABC and ESPN Monday night, and averaged only 4.3 million.
MNTN
JANUARY 16, 2024
New year, new… ad tiers on streaming? The beginning of a new year can mean many things to people, but in advertising land, the much-talked-about topic for 2024 is advertising-based video on demand (AVOD). Over the last few years, nearly every major streamer has launched an ad-supported tier. And with these offerings have come ups and downs in subscriber numbers, viewer satisfaction, advertiser return on investment, and more.
Adweek
JANUARY 16, 2024
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison. The agency team relied on market research company MRI-Simmons' audience data, intending to.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
JANUARY 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000 employees last week – but the hits keep coming. It’s also scrapping hundreds of jobs in its ad sales division, Business Insider reports. The headcount reduction is a byproduct of restructuring its ad sales team, […] The post Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck appeared first on AdExchanger.
Adweek
JANUARY 16, 2024
To promote the re-release of the McCrispy sandwich in Sweden, burger giant McDonald's commissioned a piece of classical music based around the crunch made when consumers eat the chicken sandwich. Six-week campaign "The Crunch" was produced by Nord DDB, aiming to convey that the sandwich is "crispier than ever" and becoming a permanent addition to.
Seth Godin
JANUARY 16, 2024
In a We Are All Weird universe, there are two sorts of cultural disappointments. The first has been around since the dawn of cable: We don’t all watch the same thing. We don’t all talk about it, hits aren’t really hits, not like they used to be. There’s no comparison in the reach of M*A*S*H and the Crown. (In fact, it’s about 25:1).
Adweek
JANUARY 16, 2024
On this week's episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president and chief revenue officer at appliance service leader Frontdoor. Collins is an accomplished leader with a proven track record for driving growth, innovation and operational excellence. She has broad experience across all facets of strategy and marketing.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JANUARY 16, 2024
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.
Adweek
JANUARY 16, 2024
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying "as the U.S. Consumer goes, so goes the economy" conflates spending with a healthy financial system, when we step back and take a closer look at the lives of young.
Martech
JANUARY 16, 2024
This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. Why we care. The impact of this is unlikely to be limited to political marketing.
Adweek
JANUARY 16, 2024
Radio has been a favorite medium for generations. But over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. That's why SiriusXM has gone beyond playing music to give listeners access to personalities like Kevin Hart, Kelly Clarkson and John Mayer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Badger
JANUARY 16, 2024
Creating an Amazon Storefront is a game-changer for sellers looking to elevate their brand’s visibility and sales on Amazon. As. Read More Amazon Storefront Success: Boost Your 2024 Sales with Our Guide The post Amazon Storefront Success: Boost Your 2024 Sales with Our Guide appeared first on Ad Badger.
Adweek
JANUARY 16, 2024
As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts. Hidden ad-tech fees and ads inadvertently ending up on low-quality media are spurring buyers to use a bevy of tactics to improve their programmatic buying, often by simplifying the path.
Ad Monsters
JANUARY 16, 2024
Will CTV pick the next president? Political analysts often talk about the importance of a candidate’s ground game. In 2024, the winning candidates may determine who has the best streaming game. Indeed, as 2024 approaches–and portends some of the most intense races in US elections history– connected TV promises to play a pivotal, perhaps even deciding role.
Adweek
JANUARY 16, 2024
We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses. So, what exactly goes into a For Your Consideration (FYC) campaign? In the latest episode of Yeah That's Probably An.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JANUARY 16, 2024
As of January 4, the Danish esports company BLAST has partnered with Epic Games to become the official operator of “Rocket League” esports. Epic’s choice to work with BLAST over the Saudi-Arabian-owned league operator ESL/FACEIT Group took many in the competitive gaming industry by surprise — and suggested that Saudi Arabia’s $38 billion investment in esports might not result in a full takeover of the industry, as many once believed.
Adweek
JANUARY 16, 2024
In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company's commitment to promoting healthier living. As the conversation unfolds, Labell sheds light on his role and the day-to-day operations of the.
Exchange Wire
JANUARY 16, 2024
Zeotap, the enterprise customer data solutions provider, is pleased to announce the addition of Jens Schulte-Bockum as an investor and shareholder. Mr. Schulte-Bockum, well-known for his previous executive roles across the Vodafone Group and as CEO of Vodafone Germany, is [.] The post Former CEO of Vodafone Germany Invests in Zeotap to Accelerate Enterprise CDP Market Growth appeared first on ExchangeWire.com.
More About Advertising
JANUARY 16, 2024
IKEA now has a new global agency in McCann but that doesn’t seem to an impediment to the likes of Mother in the UK pulling fresh rabbits out of the hat. This time we have an ad, seemingly for a high end kitchen maker with the kind of daft references to the appliance of science … The post Mother constructs a winning kitchen surprise for IKEA first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 16, 2024
TheSkimm plans to reach its goal of 1 million subscribers to its wellness newsletter, Skimm Well, by the end of 2024. The newsletter currently has 100,000 subscribers after launching six months ago. TheSkimm’s CRO Mary Murcko told Digiday that 50% of those subscribers are new to the theSkimm and don’t subscribe to its other newsletters, such as its flagship Daily Skimm.
More About Advertising
JANUARY 16, 2024
By Pablo joint MDs Hannah Penn and Harriet Knight. There are two major crises impacting the UK advertising industry right now – one is the well documented and current cost of living crisis, and the other is the longer term and endemic diversity crisis. The average starting salary in the advertising sector today is £24k. … The post Pablo: why UK adland needs to nurture diversity and young talent first appeared on More About Advertising.
Exchange Wire
JANUARY 16, 2024
On today’s ExchangeWire digest: Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features… Misleading consumers with unintentional greenwashing is a significant concern for many, with data from Ivalua indicating [.] The post Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features
More About Advertising
JANUARY 16, 2024
VCCP certainly picks up the easy ones (it’s Thames Water’s ad agency) and now it’s landed the R&A, Royal & Ancient Golf Club of St Andrews for its full moniker. Founded in 1754 (so pretty ancient.) The R&A administers golf in the UK and elsewhere outside the US (with the exception of the Saudi-backed LIV … The post R&A hires VCCP to persuade more women and girls to tee off first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
301 
Let's personalize your content