This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year.
When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot "The Sign," set to the hit Ace of Base song by the same name, tapping into '90s nostalgia to remind customers that when it comes to making.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Fear Of Finding Out appeared first on AdExchanger.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn't listen. The object of Window's affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows' four-paned.
In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business.
Marketers are gearing up for yet another busy back-to-school shopping season, and new data shows that there's no one-size-fits-all strategy to get consumers to open their wallets. According to an analysis by Rakuten, consumers are planning on prioritizing many different rewards incentives when doing their back-to-school shopping. For example, we found that nearly a quarter.
Marketers are gearing up for yet another busy back-to-school shopping season, and new data shows that there's no one-size-fits-all strategy to get consumers to open their wallets. According to an analysis by Rakuten, consumers are planning on prioritizing many different rewards incentives when doing their back-to-school shopping. For example, we found that nearly a quarter.
If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for two reasons. CDPs do different sorts of things. CDPs have different “origin stories,” and their pricing is often a relic of what they used to be and do. A CDP that started as an email service provider might base its price on events, like emails sent, page views, clicks, etc.
"You only come to New York once. And when you do it, you gotta do it big. Hence.this!" That is how Yujin Heo, CarMax's vp of creative, described the company's recent activation on The High Line, the elevated park along Manhattan's west side that runs through the bustling and high-end real estate-heavy neighborhoods of the.
It's been 30 years since the WWE held a pay-per-view show at a stadium in the United Kingdom. Still, the legacy of that 1992 SummerSlam has outlasted its pomp and pageantry. Three of that event's four headliners--Randy "Macho Man" Savage, the Ultimate Warrior and "British Bulldog" Davey Boy Smith--are now deceased. The venue itself, London's.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, try to create this yourself in-house from scratch,” said Jim Lecinski, clinical associate professor of marketing at Northwestern University at The MarTech Conference.
Virtual product placement company Ryff has named Sean Moran as executive chairman. Top line Moran, a former Viacom advertising chief, succeeds Louis Hernandez for the Ryff chairman position. According to the company, the new executive chairman will be tasked with providing strategic guidance and strengthening partnerships with media companies and brands.
Instagram's "Invite Link" feature gives group chat administrators an easy way to invite new users to join their group chats on the photo- and video-sharing platform. When a group chat administrator turns on the "Invite Link" feature for a group chat, the Instagram application will generate a link they can share with other users to.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Champion is calling an audible on its penchant for modesty. For the launch of its "Be Your Own" campaign, the centenarian athleticwear brand proudly proclaims "Champion invented the hoodie," the wardrobe staple that's transcended sports into music, fashion and popular culture since it was created by the brand's founding family more than 80 years ago.
It may seem that digital media and ad tech are in a constant state of change. New regulations are making it harder to collect consumer data. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. In a recent Think Tank roundtable discussion hosted by EX.CO at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe t
A storm erupted on social media when beloved Canadian news anchor Lisa LaFlamme was allegedly ousted from her job. LaFlamme had worked for the network for more than 35 years, winning awards for reporting from conflict and disaster zones. According to reports, senior CTV News executive Michael Melling had asked who had approved the decision.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Today, we have everything-as-a-service. Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). What is it? And how is it different from the conventional or digital marketing we have known for decades? Will M-a-a-S do us any good? Let us dig in to find out more. In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party.
For years, major brands like Starbucks, Dunkin and McDonald's have been at the top of the coffee game. Now, Smoothie King is aiming to find its own way into the javasphere. To perk up its menu, Smoothie King launched a new espresso line featuring cold brew smoothies. To celebrate, the brand developed a fully integrated.
For CPG brands, valuable business lines and data access can come from unlikely sources. Land O’Lakes found a useful first-party data asset in its ancillary farm equipment and seed sales. Beam Suntory, the alcohol brand, uses brewery tourists for prospecting. Another example is the Tide’s laundromat franchise business you probably never knew about. Selling laundry.
Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered to cure ailments, detoxify bodies and change lives. At its height in 2006, there were 1,650 studios in at least 40 countries. By 2013, a series of allegations surfaced when one by one, women stepped forward with accusations that included.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Blackest Box The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart.
Over the past decade Irish actor Cillian Murphy has played one of the most memorable recent TV characters, as gangster Thomas Shelby in Peaky Blinders. The dedication to his craft is the inspiration behind a new ad for luxury goods maker Montblanc.
Influencer Intelligence launches whitepaper on ‘The Role of Influencers in Social Commerce’ featuring brand-side interviews and new research. Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links identified as the most popular way to integrate social commerce into influencer strategy among majority (61%) of marketers.
The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors. It's the latest product from the media company aimed at translating its niche audience into outsized reader revenue. Since its founding in 2015, the publisher has grown its.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The programmatic ecosystem is so complex and opaque that bad actors are able to game the system to fund hate and social harm. Now, advertisers are getting more concerned about funding harmful activity through ad fraud and high-velocity disinformation within social and programmatic ecosystems, writes Sarah Bolton, EVP of business intelligence at Advertiser Perceptions.
Dentsu International is planning for the departure of its global chief executive Wendy Clark. Following a report by Campaign that Clark was planning to leave her post, the company released a statement to clarify that it had put together a group globally to plan continue beyond her leadership. "A cross-functional global team of our Executive.
Following two strategic acquisitions of Analytics Pros and LiquidBox in the last five years, Adswerve bolsters its analytics capabilities and Adobe expertise. Adswerve, a digital media and analytics consultancy, announced its acquisition of Metric Partners Consulting, a leader in Adobe platform implementation, integration, strategy, execution and managed services.
Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many … The post How to create an actionable customer journey map using RACE appeared first on Smart Insights.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
348 
Let's personalize your content