Tue.Mar 14, 2023

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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

Adweek

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of copywriters to write digital content for financial clients.

Marketing 242
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Metaverse, Web 3.0 and NFTs: What marketers need to know

Martech

Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.

Marketing 127
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This CSO Partners With Founders of Color to Develop Brands

Adweek

Being a chief strategy officer is the most fun Martin Ekechukwu has had in a long time. Ekechukwu leads strategy for A-Frame Brands, a Los Angeles-based holding company that builds solutions for underrepresented and underserved groups. It launched Kinl? Skincare with Naomi Osaka and baby care line Proudly with Gabrielle Union and Dwyane Wade. Being.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.

Marketing 122
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up

Adweek

When Roku decided to head to SXSW for the first time, it didn't just bring a small team--it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver. For March 11-12, the streaming platform invited festivalgoers inside Roku City, an immersive look into the vibrant cityscape known by.

Pop-Up 213
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Amazon Prime embraces mustaches in global campaign with Olivia Wilde

Marketing Dive

The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

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Mobile Gaming Trends 2020: From ‘Hyper-Casual’ to AR

Smarty Ads

The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. In 2020 global mobile game revenue is expected to reach $165.9 billion with 5 biggest markets including the.

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Amazon Prime Facilitates Self-Discovery Through Shopping in Olivia Wilde-Directed Short

Adweek

Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers of the past, Amazon has teamed with W+K London for the "It's on Prime" campaign. This launch is accompanied by a video directed by Olivia.

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7 Best Mobile Ad Optimization Strategies

Monetize More

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates.

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MNTN Brings on Three Tech Veterans as Part of Board Development

Adweek

Performance TV platform and agency owner MNTN is has brought on three new members to its board of directors as the company continues its rapid growth. MNTN brought on the board members--Hadi Partovi, Grant Ries and Joe B. Johnson--each boasting different strengths, which is something Mark Douglas, CEO of MNTN did strategically to help the.

Agency 209
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Reply.io introduces ChatGPT-powered Jason AI

Martech

This week, business communications platform Reply.io rolled out Jason AI 4.0, an add-on that uses ChatGPT’s API, along with Reply.io’s natural language processing (NLP), to generate, personalize and optimize emails. While earlier versions of Jason have been available to generate email sequences, this is the first to use OpenAI’s ChatGPT technology. The new Jason AI is available to existing Reply.io customers and as a 14-day trial.

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Has DEI in Global Marketing Improved? WFA Launches Census to Find Out

Adweek

The World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry.

Marketing 207
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SAP gives up its stake in Qualtrics

Martech

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5 billion valuation of Qualtrics.

MarTech 84
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When Good Brands Make Bad Products: Inside the Museum of Failure

Adweek

Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world's biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? "No," laughed Samuel West, the project's founder and an organizational psychologist by trade. "Nobody wanted.

Food 189
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Big Game brand lift results are in! by Digital Marketing Depot

Martech

What did you think of the ads that ran during the Big Game? Did any stand out to you? If you’re looking for a more detailed evaluation of the ads, DISQO’s got you covered. Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. They’ve analyzed the top performers, key themes, and implications for future campaigns — all backed by real-world data.

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To Dine For Podcast: Jean Oelwang, CEO and President of Virgin Unite

Adweek

On this week's episode of To Dine For, host Kate Sullivan welcomes Jean Oelwang, the founding CEO and current president of Virgin Unite, a nonprofit focused on reinventing businesses to have a positive impact on the world. Drawing on her many years of experience working with extraordinary business partners as they developed, Oelwang wrote the.

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How Silicon Valley Bank’s collapse could compound a marketing slowdown

Marketing Dive

Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.

Ad Tech 101
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Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers

Adweek

High inflation has made buying everyday goods--from yogurt and ketchup to trash bags and laundry detergent--more taxing on households across the country. As a result, a growing number of shoppers are reaching for store brands, also known as private labels, to help ease the cost of keeping their refrigerators full and pantries stocked.

eCommerce 187
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Momentive Global, SurveyMonkey acquired by Symphony Technology Group

Martech

The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 billion. The deal is expected to close in the second or third quarter of 2023. “The Momentive board voted unanimously in favor of the transaction,” said David Ebersman, chair of the Momentive board of directors, in a statement.

Cookies 78
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Snapchat: How to Take Snaps in Night Mode

Adweek

Snapchat features a "Night Mode" that will allow users to take higher-quality Snaps in dark areas. Our guide will show you how to use Night Mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the plus sign icon on.

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The next big thing in martech: The data warehouse

Martech

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack,

MarTech 78
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Snapchat: How to Create Snaps in Focus Mode

Adweek

Snapchat allows users to create Snaps in a "Focus" mode that causes the Snapchat camera to focus on the on-screen subject "with a depth-of-field effect." Our guide will show you how to use Focus mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Ad Tech Daily

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS — Terminus, the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend.

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The Speed of Culture Podcast: Finance Marketing Strategies to Bank On

Adweek

TD Bank has always positioned itself as "America's Most Convenient Bank." As the financial service space evolves, brands have to keep pace with these changes to meet their customers' needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition?

Finance 164
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Is There Anything As Fast As Someone On LinkedIn Declaring Their Expertise On Their Ability To Monetise, Explain And Define An Emerging Technology Despite Them Never Having Worked In Tech Or Done Something That Defined Any Tech?

Rob Campbell

I’m all for people expressing their opinion. I’m all for people being excited about things they see as having great possibilities. I’m all for people trying to find new ways to evolve, grow and make money. But come on … It’s getting to the point where Linkedin should be renamed Disneyland given how much fiction and fantasy are going on.

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Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy Risks for Publishers and Brands

Ad Tech Daily

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK — Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.

Ad Tech 80
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Inside Nestlé‘s long road to improve the sustainability of its packaging footprint

Marketing Dive

From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually.

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Vonage Delivers Better Engagement With Launch of Smart Video API Capabilities

Ad Tech Daily

New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has introduced new AI-powered enhancements to its award-winning Video API, providing customers with increased accessibility and automated, real-time media processing to optimise video engagement.

Ad Tech 79
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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Basis

How many streaming services does your household have access to? Maybe you pay for Amazon Prime and Netflix, but you use a roommate’s Paramount Plus login, your best friend’s Peacock credentials, and an ex-partner’s HBO Max account that they conveniently never logged out of. Welcome to the wild world of connected TV viewing! The lack of unified connected TV (CTV) inventory is mildly frustrating for consumers (wait, which app can we stream the new Mandalorian episode on?

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74% of marketers embrace simplification amid economic downturn

Marketing Tech News

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.