Adweek
MARCH 14, 2023
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test.
AdExchanger
MARCH 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad The post Criteo Locks In ASOS Ads, But With A Catch; TikTok Heating Plays With Fire appeared first on AdExchanger.
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Adweek
MARCH 14, 2023
Being a chief strategy officer is the most fun Martin Ekechukwu has had in a long time. Ekechukwu leads strategy for A-Frame Brands, a Los Angeles-based holding company that builds solutions for underrepresented and underserved groups. It launched Kinl?
AdExchanger
MARCH 14, 2023
In today’s harsh economic climate for digital publishers, BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video will eventually pay dividends.
Adweek
MARCH 14, 2023
When Roku decided to head to SXSW for the first time, it didn't just bring a small team--it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver.
Smarty Ads
MARCH 14, 2023
The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. In 2020 global mobile game revenue is expected to reach $165.9
Adweek
MARCH 14, 2023
Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers of the past, Amazon has teamed with W+K London for the "It's on Prime" campaign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 14, 2023
The World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry.
Adweek
MARCH 14, 2023
Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” ” Curious as to what value it provides, I downloaded the app and began to experiment.
Adweek
MARCH 14, 2023
Performance TV platform and agency owner MNTN is has brought on three new members to its board of directors as the company continues its rapid growth. MNTN brought on the board members--Hadi Partovi, Grant Ries and Joe B.
Adweek
MARCH 14, 2023
Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world's biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? "No,"
AdExchanger
MARCH 14, 2023
As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad fraud and on potential solutions. The post Anti-Fraud Expert Andreas Naumann Hops From Adjust To Direct Competitor AppsFlyer appeared first on AdExchanger.
Adweek
MARCH 14, 2023
On this week's episode of To Dine For, host Kate Sullivan welcomes Jean Oelwang, the founding CEO and current president of Virgin Unite, a nonprofit focused on reinventing businesses to have a positive impact on the world.
Ad Tech Daily
MARCH 14, 2023
New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J.
Adweek
MARCH 14, 2023
Snapchat features a "Night Mode" that will allow users to take higher-quality Snaps in dark areas. Our guide will show you how to use Night Mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS.
Rob Campbell
MARCH 14, 2023
I’m all for people expressing their opinion. I’m all for people being excited about things they see as having great possibilities. I’m all for people trying to find new ways to evolve, grow and make money.
Adweek
MARCH 14, 2023
Snapchat allows users to create Snaps in a "Focus" mode that causes the Snapchat camera to focus on the on-screen subject "with a depth-of-field effect." Our guide will show you how to use Focus mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS.
Adweek
MARCH 14, 2023
TD Bank has always positioned itself as "America's Most Convenient Bank." As the financial service space evolves, brands have to keep pace with these changes to meet their customers' needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition?
AdExchanger
MARCH 14, 2023
Privya, which came out of stealth mode in August, has an AI-powered scanner that analyzes a company’s software source code before it goes into production to check for data protection The post This Privacy Tech Startup Wants To Crack The Code On … Code appeared first on AdExchanger.
Basis
MARCH 14, 2023
How many streaming services does your household have access to? Maybe you pay for Amazon Prime and Netflix, but you use a roommate’s Paramount Plus login, your best friend’s Peacock credentials, and an ex-partner’s HBO Max account that they conveniently never logged out of.
AdExchanger
MARCH 14, 2023
"You don’t have to know everything" as a DEI expert, said Femi Olu-Lafe, a 2022 Top Women honoree in the DEI Champions category. As Kinesso’s SVP of global culture and The post Kinesso’s Femi Olu-Lafe On Why DEI Experts Should Never Stop Learning appeared first on AdExchanger.
Marketing Tech News
MARCH 14, 2023
Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research.
More About Advertising
MARCH 14, 2023
B&Q’s ongoing campaign with Uncommon Creative Studios is getting a new spring burst to promote the DIY retailer’s one-hour click + collect service. A smartphone is playfully integrated into each of three executions to drive home the point that buying BBQs, gardens and garden furniture is easier with speedy click + collect. OOH, according to. The post Uncommon’s new campaign eases B&Q into digital retail first appeared on More About Advertising.
Marketing Dive
MARCH 14, 2023
Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory
Martech
MARCH 14, 2023
This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity.
Marketing Dive
MARCH 14, 2023
The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury
Digiday
MARCH 14, 2023
The flurry of news related to artificial intelligence might soon require people to have their own AI to just keep up with — and make sense of — all the updates.
Seth Godin
MARCH 14, 2023
One way to show status is by demonstrating how many resources you have. A bespoke suit, a huge graduation party, a fancy building… A bully who physically intimidates or an angry driver who cuts you off in traffic are each working to show their status and strength. But it’s also possible to demonstrate security and confidence by doing precisely the opposite. The billionaire in a t-shirt.
Digiday
MARCH 14, 2023
Anyone who attended South by Southwest in the three or so years before Covid hit might have gone into this year’s event thinking they were going to get bedazzled by all sorts of experiential activations.
Marketing Dive
MARCH 14, 2023
From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually
Digiday
MARCH 14, 2023
This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace. ‘Our toes aren’t over the cliff’ WTF are the U.S. Joint Industry Committee’s measurement currency requirements?
Martech
MARCH 14, 2023
This week, business communications platform Reply.io rolled out Jason AI 4.0, an add-on that uses ChatGPT’s API, along with Reply.io’s s natural language processing (NLP), to generate, personalize and optimize emails.
Digiday
MARCH 14, 2023
Social media fragmentation , the rise of TikTok and social media’s expedited pivot to video has upped the ante for client expectations.
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