Adweek
MARCH 14, 2023
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of copywriters to write digital content for financial clients.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MARCH 14, 2023
Being a chief strategy officer is the most fun Martin Ekechukwu has had in a long time. Ekechukwu leads strategy for A-Frame Brands, a Los Angeles-based holding company that builds solutions for underrepresented and underserved groups. It launched Kinl? Skincare with Naomi Osaka and baby care line Proudly with Gabrielle Union and Dwyane Wade. Being.
Martech
MARCH 14, 2023
This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 14, 2023
When Roku decided to head to SXSW for the first time, it didn't just bring a small team--it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver. For March 11-12, the streaming platform invited festivalgoers inside Roku City, an immersive look into the vibrant cityscape known by.
Marketing Dive
MARCH 14, 2023
The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
MARCH 14, 2023
The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. In 2020 global mobile game revenue is expected to reach $165.9 billion with 5 biggest markets including the.
Adweek
MARCH 14, 2023
Performance TV platform and agency owner MNTN is has brought on three new members to its board of directors as the company continues its rapid growth. MNTN brought on the board members--Hadi Partovi, Grant Ries and Joe B. Johnson--each boasting different strengths, which is something Mark Douglas, CEO of MNTN did strategically to help the.
Martech
MARCH 14, 2023
This week, business communications platform Reply.io rolled out Jason AI 4.0, an add-on that uses ChatGPT’s API, along with Reply.io’s natural language processing (NLP), to generate, personalize and optimize emails. While earlier versions of Jason have been available to generate email sequences, this is the first to use OpenAI’s ChatGPT technology. The new Jason AI is available to existing Reply.io customers and as a 14-day trial.
Adweek
MARCH 14, 2023
The World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
MARCH 14, 2023
Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.
Adweek
MARCH 14, 2023
Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. They're swallowing up ad.
Martech
MARCH 14, 2023
Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5 billion valuation of Qualtrics.
Adweek
MARCH 14, 2023
Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world's biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? "No," laughed Samuel West, the project's founder and an organizational psychologist by trade. "Nobody wanted.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MARCH 14, 2023
What did you think of the ads that ran during the Big Game? Did any stand out to you? If you’re looking for a more detailed evaluation of the ads, DISQO’s got you covered. Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. They’ve analyzed the top performers, key themes, and implications for future campaigns — all backed by real-world data.
Adweek
MARCH 14, 2023
On this week's episode of To Dine For, host Kate Sullivan welcomes Jean Oelwang, the founding CEO and current president of Virgin Unite, a nonprofit focused on reinventing businesses to have a positive impact on the world. Drawing on her many years of experience working with extraordinary business partners as they developed, Oelwang wrote the.
Ad Tech Daily
MARCH 14, 2023
Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS — Terminus, the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend.
Adweek
MARCH 14, 2023
Snapchat features a "Night Mode" that will allow users to take higher-quality Snaps in dark areas. Our guide will show you how to use Night Mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the plus sign icon on.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MARCH 14, 2023
The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 billion. The deal is expected to close in the second or third quarter of 2023. “The Momentive board voted unanimously in favor of the transaction,” said David Ebersman, chair of the Momentive board of directors, in a statement.
Adweek
MARCH 14, 2023
Snapchat allows users to create Snaps in a "Focus" mode that causes the Snapchat camera to focus on the on-screen subject "with a depth-of-field effect." Our guide will show you how to use Focus mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the.
Rob Campbell
MARCH 14, 2023
I’m all for people expressing their opinion. I’m all for people being excited about things they see as having great possibilities. I’m all for people trying to find new ways to evolve, grow and make money. But come on … It’s getting to the point where Linkedin should be renamed Disneyland given how much fiction and fantasy are going on.
Adweek
MARCH 14, 2023
TD Bank has always positioned itself as "America's Most Convenient Bank." As the financial service space evolves, brands have to keep pace with these changes to meet their customers' needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MARCH 14, 2023
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack,
Marketing Tech News
MARCH 14, 2023
Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a.
Ad Tech Daily
MARCH 14, 2023
Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK — Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.
Marketing Dive
MARCH 14, 2023
From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Tech Daily
MARCH 14, 2023
New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has introduced new AI-powered enhancements to its award-winning Video API, providing customers with increased accessibility and automated, real-time media processing to optimise video engagement.
More About Advertising
MARCH 14, 2023
B&Q’s ongoing campaign with Uncommon Creative Studios is getting a new spring burst to promote the DIY retailer’s one-hour click + collect service. A smartphone is playfully integrated into each of three executions to drive home the point that buying BBQs, gardens and garden furniture is easier with speedy click + collect. OOH, according to.
Ad Tech Daily
MARCH 14, 2023
New initiative to combat gender bias in marketing and advertising through education NEW YORK – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Association of National Advertisers’ (ANA) Educational Foundation (AEF) and SeeHer, the leading global movement to eliminate gender bias in media […] The post DoubleVerify Named First Corporate Partner of SeeHer Education appeared first on Ad
Seth Godin
MARCH 14, 2023
One way to show status is by demonstrating how many resources you have. A bespoke suit, a huge graduation party, a fancy building… A bully who physically intimidates or an angry driver who cuts you off in traffic are each working to show their status and strength. But it’s also possible to demonstrate security and confidence by doing precisely the opposite.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
258 
Let's personalize your content