ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
Adweek
MARCH 14, 2023
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of copywriters to write digital content for financial clients.
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