This CSO Partners With Founders of Color to Develop Brands

Martin Ekechukwu's long entrepreneurial career led him to purpose-driven strategy at A-Frame Brands

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Being a chief strategy officer is the most fun Martin Ekechukwu has had in a long time.

Ekechukwu leads strategy for A-Frame Brands, a Los Angeles-based holding company that builds solutions for underrepresented and underserved groups. It launched Kinlò Skincare with Naomi Osaka and baby care line Proudly with Gabrielle Union and Dwyane Wade.

Being a CSO is a “really fancy way of saying that I look for every opportunity possible to grow the business, grow the profile of the company,” Ekechukwu said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 2023 issue of Adweek magazine. Click here to subscribe.