Adweek
JUNE 16, 2022
Respondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they "talk the talk," and they must also "walk the walk." The study found that brands clearly benefit from cultural involvement and, while there are many actions they can.
AdExchanger
JUNE 16, 2022
Back in 1997, when the oldest Gen Zers were born, Liz Smith joined a Silicon Valley startup called Yahoo! What started off as a group of misfits on the internet turned into a “Frankenstein’s monster” of sorts, said Smith, who left Yahoo! for film school and captures the effects of technological submersion on the next generation in her latest movie, I Am Gen Z.
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Adweek
JUNE 16, 2022
Staffing shortages caused by the pandemic and a constant influx of Covid-19 cases have led to both an increased need for blood donations and a reduced number of people able to give them. Additionally, long-lasting stigma prevents many would-be donors from assisting even in times of crisis. In honor of World Blood Donor Day on.
AdExchanger
JUNE 16, 2022
Legalized sports gambling is flooding the market with betting apps, which are becoming powerhouse spenders as they seek to gain a foothold where gambling is now allowed. In New York, where sport betting apps became legal in January, apps like Fanduel, Draftkings, Ceasar’s Sportsbook and BetMGM Sportsbook took over billboards, the TV ad market and. Continue reading » The post Hard Rock Brings A Cost-Conscious Mindset To The Hard-Charging Sports Betting App Market appeared first on AdExchange
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 16, 2022
Advertisers have been jumping through hoops to navigate the streaming wars. In the beginning, premium streamers like Netflix brought a new way to watch shows and movies with an ad-free subscription model. After seeing their success, non-premium streaming companies joined the race and introduced ad-supported subscription options, giving us household names such as Hulu.
Martech
JUNE 16, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JUNE 16, 2022
Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for TruVoice. Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for TruVoice, their win-loss and customer experience analysis software. As a part of this expansion, Primary Intelligence announced today that Hubspot joins the list of powerhouse software applications like Salesforce, Microsoft Dynam
Adweek
JUNE 16, 2022
With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape. Publicis Groupe has taken a slightly different direction, however, after it announced the appointment.
AdExchanger
JUNE 16, 2022
Digital advertising is poised to grow despite a looming economic slowdown, according to midyear advertising forecasts from Zenith and GroupM. The macro trends are distressing: As inflation rises, tech stocks crater, and the potential for a recession increases. The only certainty is that uncertainty is on the horizon. But even though both Zenith and GroupM.
Adweek
JUNE 16, 2022
Talk to any NFT enthusiast about how they first formed an interest in the technology, and there's a good chance they'll mention the National Basketball Association's Top Shot digital collectible platform. The Dapper Labs-created hub, which allows fans to purchase videos of game moments and other virtual memorabilia, quickly became a sensation after it launched.
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AdExchanger
JUNE 16, 2022
NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner in January. NBCU certified eight more partners in March – but anyone expecting a comparison of how those partners perform against each other is still waiting. NBCU’s currency pilot test with iSpot included 67 advertisers representing 158 brands and compared reach and frequency measurements against linear and over-the-top (OTT) buys.
Adweek
JUNE 16, 2022
After starting as a one-day event, Amazon's Prime Day grew to a 36-hour experience, then a 2-day ecommerce extravaganza. This year, Prime Day will again be a 48-hour flash sale beginning at 3 a.m. ET on July "12. Prime members in 20 countries, including the U.S., China, Italy and Mexico, can take part. And for.
Martech
JUNE 16, 2022
As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Amanda Donnelly. She has a long career in marketing and is currently running her own consulting business. How did you get to where you are today? I spent the first 10 years of my career in the digital ad agency space, really focused on digital media planning and buying.
Adweek
JUNE 16, 2022
Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform. Reddit explained in a blog post Thursday, "Reddit's mission is to bring community, belonging and empowerment to everyone in the world, and one of the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
JUNE 16, 2022
In today's ExchangeWire news digest: Publicis Groupe appoints a new chief metaverse officer as it steps closer towards Web3; Germany's FCO launches a new antitrust probe into Apple; and Spotify is set to slow its hiring by 25%. Publicis Groupe introduces [.]. The post Publicis Groupe Appoints Avatar as Chief Metaverse Officer; FCO Launches Probe into Apple appeared first on ExchangeWire.com.
Adweek
JUNE 16, 2022
Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a "first-of-its-kind," bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code. "Through.
Martech Series
JUNE 16, 2022
Retailers Can Now Predict When to Text Shoppers — And Exactly What They Need to Receive — with Bluecore Mobile. Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile. The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile.
Adweek
JUNE 16, 2022
Marketing teams for Just Egg are prepped to hand out 100,000 mini breakfast sandwiches this weekend--working around the clock if need be--at the Bonnaroo music festival near Nashville, Tenn. Their goal with the activation--as performances from Stevie Nicks, Tool, Machine Gun Kelly, Roddy Ricch and other A-list artists serve as the backdrop--is to convert as.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JUNE 16, 2022
Predictive analytics and advanced segmentation capabilities will be made available directly through Doxim CRM. Doxim, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets, announced a partnership with PMG Intelligence to provide predictive analytics and advanced segmentation capabilities to Doxim Customer Engagement Management (CEM) clients.
Adweek
JUNE 16, 2022
When Aaron Brown needed upfront cash to invest in his content, he turned to creator investment company Spotter. Brown, who is known for his iconic red snapback and baby back ribs, is the man behind "Smokin' and Grillin' with AB," a YouTube channel that has racked up nearly two million followers. He acknowledged Spotter's role.
Martech Series
JUNE 16, 2022
Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content p
Adweek
JUNE 16, 2022
Abbott Elementary's breakout year continues, as the ABC freshman sitcom has received five nominations at the Television Critics Association's 2022 TCA Awards, making it the year's most-nominated show. The comedy--created by and starring recent Adweek cover subject Quinta Brunson--wasn't the only freshman series to receive multiple nominations from the organization.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 16, 2022
Third-party verification will play a critical role in preserving digital audio media quality. Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov,a global public opinion and data company, IAS surveyed U.S. digital media experts — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in programmatic audio.
Adweek
JUNE 16, 2022
Head of WhatsApp Will Cathcart shared two updates to group calls on the messaging application in a tweet Thursday. Specific people on a call can now be muted or messaged. And a new indicator helps participants see when more people join large group calls. Some new features for group calls on @WhatsApp: You can now.
Martech Series
JUNE 16, 2022
“Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts. PFL, the leading hybrid experience company, announced the results of a recent study conducted by Forrester Consulting, uncovering insights from 158 business-to-business (B2B) marketing leaders in North America on their use of direct mail experiences to overcome digital fatigue and deepen customer engagement
Adweek
JUNE 16, 2022
Long hours, hierarchical structures and scattered opportunities to get your voice heard. It's not exactly the best job description, no matter the field. And yet, this is the perception that "just on the market" talent on the rise has about media agencies these days. If they're even aware of the industry at all. Unfortunately, as.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JUNE 16, 2022
As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.
Adweek
JUNE 16, 2022
Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research--and is a whole new revenue stream retailers had not previously counted upon. According to research.
Martech Series
JUNE 16, 2022
Poised for growth with the most complete edge native solution to deliver the fastest web applications on the planet, in a high growth $40 billion market. Improved profitability underwritten by greater than $50 million of run-rate cost synergies and meaningful revenue diversification. Stronger balance sheet and Board with Apollo Funds/Yahoo’s investment.
Adweek
JUNE 16, 2022
Discord released a number of updates aimed at helping community servers create the best experiences for their members. To start, moderators can now activate an AutoMod feature that automatically blocks messages containing inappropriate content. Discord allows moderators to choose from three premade lists of "commonly flagged words" or create their own.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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