Adweek
AUGUST 12, 2022
Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients. Resident Advisor claims to host 5 million monthly active app users and reach.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
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Adweek
AUGUST 12, 2022
Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek. The breakup comes amid a longstanding controversy surrounding Standard Bank's investment in the East African Crude Oil Pipeline (EACOP), a joint venture between TotalEnergies, the China National Offshore Oil Company (CNOOC) and the Tanzania Petroleum Development.
Single Grain
AUGUST 12, 2022
When you’re looking for a new pair of workout leggings, what do you do? You open up your favorite browser and type in “best workout leggings.”. The first page of search results that pops up include the links that are best optimized for the search engines. They’re the websites that Google thinks you’ll find most valuable and relevant , based on the content and what other websites think of them.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 12, 2022
Prime Video's massive J. R.R. Tolkien-inspired series, The Lord of the Rings: The Rings of Power, and HBO's first Game of Thrones spinoff, House of the Dragon, arrive on their respective platforms less than two weeks apart. Rings of Power debuts on Sept. 2, and House of the Dragon comes on Aug. 21. Given the.
Martech Series
AUGUST 12, 2022
A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. A/B testing means creating two versions of the same piece of graphic or content and delivering it proportionately to an audience. Once both the versions of the content are circulated to a huge audience, the analytics gives results of which one worked the best.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
AUGUST 12, 2022
The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.
Adweek
AUGUST 12, 2022
VMLY&R needed a unicorn. CEO Jon Cook sought to find an "ultra senior, ultra global" leader who understood both brand experience and customer experience and bridge them together. Last month, Forrester pinpointed VMLY&R's strategy offerings as one reason it topped its Creative and Content Marketing Report. And now today, the agency has hired a strategy-boosting.
Martech
AUGUST 12, 2022
The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. Commercial surveillance is defined as the “business of collecting, analyzing, and profiting from information about people” — a definition as wide as anything c
Adweek
AUGUST 12, 2022
Layoffs have hit LinkedIn, as the professional network confirmed reports that its entire global events marketing team was affected. The company would not specify the number of employees who were laid off, but a spokesperson said those affected are being encouraged to apply for roles on a new team focused on creating hybrid, in-person and.
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MNTN
AUGUST 12, 2022
As summer winds down and students nationwide begrudgingly get their school supplies (and latest fall fashions?) ready for another school year—there’s also a lot happening behind the scenes in the marketing world as advertisers ramp up their campaigns for what will be a busy back-to-school (and looming Q4) season. And, since price-conscious consumers are scouting out deals earlier than usual to beat inflation, Q4 timelines are being moved forward, too.
Adweek
AUGUST 12, 2022
By now, many of us understand that there is no one-size-fits-all image that represents all of motherhood, having moved beyond the societal pressures that dictate every single detail to make way for a more empathetic understanding of parenting. Still, in certain spaces continue to uphold the prototypical characteristics of a mother--straight, cisgender, and perfectly coiffed.
MNTN
AUGUST 12, 2022
Political ad spending is in full swing in anticipation of the November midterms. In fact, AdImpact reports that $3.6 billion has already been spent on political and issue ads so far this year. And it looks like streaming has been contributing heavily to that dollar number—of the nearly $700 million spent on digital so far in 2022, 44% has been allocated to Connected TV.
Adweek
AUGUST 12, 2022
A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get them in for a few sets at Cunningham Park. American Express has sponsored the US Open in New York City for nearly 30 years. This year, it's doing so after a pandemic-fueled spike in tennis.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 12, 2022
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.
Adweek
AUGUST 12, 2022
For more than a decade many political campaigns were fought, and won, on Facebook. But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's ad tech has faced.
AdExchanger
AUGUST 12, 2022
If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website uses Google Analytics (GA), which is ubiquitous and free. Launching a startup that could compete against Google’s army of engineers was. Continue reading » The post Umami Offers A New Flavor Of Non-Google Analytics appeared first on AdExchanger.
Adweek
AUGUST 12, 2022
Whether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery people are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery people.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
AUGUST 12, 2022
It’s time to drop your tried-and-true ad channels and focus all your energy on TikTok. Or is it? Headlines may make you believe that the newest ad channels are worth the time and investment to make the leap. But is that the right fit for your B2B business, or should you linger with the ad channels you know? Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will join MarTech to discuss how to evaluate the newest ad platforms to make the most out of your ad budget (and your limited time
Adweek
AUGUST 12, 2022
The enduring spirit of any successful athlete or sports star is something that is celebrated throughout the ages. With South Korean soccer player Son Heung-Min, Tiger Beer continues that tradition with the star who joined Tottenham Hotspur Football Club in 2015 at the age of 23. Since then, he has gone on to become the.
MNTN
AUGUST 12, 2022
The world of marketing can sometimes feel like it moves at the speed of light. To make it easier to keep up, we created this roundup of all the top headlines that made an impact this week. In digital marketing news, in February of 2022 CMOs reported that they were willing to spend 57% of their budgets on digital marketing, and were planning to increase their spending by another 16% next year.
Adweek
AUGUST 12, 2022
Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical worlds to keep today's consumers engaged and interested. Brie Olson, president of PacSun, and business partner Neil Wright, head of collaborations & experiential at Complex Networks, formed a panel at Adweek's Commerce Week to discuss.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
AUGUST 12, 2022
Through a new interpretive rule announced this week , the Consumer Financial Protection Bureau (CFPB) has declared that digital marketing providers can be held liable under the Consumer Financial Protection Act (CFPA) if they engage in or substantially assist unfair, deceptive or abusive practices in advertising financial products on behalf of banks and nonbanks covered by the CFPA.
Adweek
AUGUST 12, 2022
State and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the environment. Greenfield Natural Meat Co., a subsidiary of the carbon neutral food company Maple Leaf Foods, is playing on those programs by offering a bacon rebate as part of a "Have Your Meat and Eat.
Brid.tv
AUGUST 12, 2022
A good video ad can make or break your campaign. Learn how to make a video ad that is effective and memorable. The post How to Make a Video Ad: Video Advertising 101 appeared first on BRID TV.
Adweek
AUGUST 12, 2022
The world's largest fast food chain McDonald's isn't thought of as being a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is improving its menu offer to improve their own eating habits. Made up of three TV commercials, the "We Know Burgers" campaign uses each spot.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
AUGUST 12, 2022
The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.
Adweek
AUGUST 12, 2022
The Twitter application offers multiple options that allow users to save data when they're not connected to Wi-Fi. For instance, they can stop videos from automatically playing in the Twitter mobile app. Users can also turn on a Data Saver mode that will cause the Twitter app to automatically use less data as people use.
Marketing Dive
AUGUST 12, 2022
The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.
Adweek
AUGUST 12, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Booking.com heads to the Hamptons with Sarah Jessica Parker Booking.com has a new celebrity host in Sarah Jessica Parker, who invites renters to stay in her cottage in the Hamptons. The Hamptons Hideaway comes with access.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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