Adweek
AUGUST 9, 2022
After 27 years as one of the world's most recognized and iconic athletes, Serena Williams is winding down her professional career in tennis following her participation in the U.S. Open at the end of August.
AdExchanger
AUGUST 9, 2022
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource. The news comes just three weeks after Unity announced its plan to acquire ironSource for. Continue reading » The post AppLovin Offers To Buy Unity (But Doesn’t Want IronSource) appeared first on AdExchanger.
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Adweek
AUGUST 9, 2022
Speaking with a friend of mine who writes best-selling thriller novels, it occurred to me that there is a key similarity between writing mysteries and writing great marketing content. In both cases, creating a compelling narrative requires starting with the end in mind and working backwards from there. Spoiler alert: You never want to read.
Marketing Dive
AUGUST 9, 2022
The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 9, 2022
The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S.
Martech
AUGUST 9, 2022
Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 9, 2022
If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.
Adweek
AUGUST 9, 2022
Meta introduced new targeting segments for business-to-business advertisers on its platform, The company said in a blog post Tuesday that more than 200 million businesses and over 2.9 billion people use its applications daily. The new b-to-b targeting options when creating campaigns are: IT decision-makers: People who are information technology decision makers, based on their.
Martech
AUGUST 9, 2022
Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.
Adweek
AUGUST 9, 2022
Confectionary and pet food maker Mars Wrigley drew much debate earlier this year when it sought to develop a generational connection for its biggest brand M&M's. This saw the redevelopment of the M&M's brand mascots as a way to improve their representation. The company's North American president Anton Vincent reveals that within four days of.
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Martech
AUGUST 9, 2022
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Co
Adweek
AUGUST 9, 2022
Snap Inc. introduced an in-application tool for parents, Family Center, with the goal of helping them learn who their teens are friends with on Snapchat and who they communicate with, without seeing the actual conversations. Parents must install the Snapchat app and establish an account to use Family Center, and Snap explained in a blog.
Martech Series
AUGUST 9, 2022
A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually achieve more while also ensuring they stand out from the competition. Reports suggest that most consumers who watch a video about a product or brand end up purchasing it.
Adweek
AUGUST 9, 2022
Live from Los Angeles, it's Kenan Thompson. On Tuesday, NBC and the Television Academy announced Saturday Night Live's Kenan Thompson would host the 74th Emmy Awards. The broadcast airs live from the Microsoft Theater in LA on Monday, Sept. 12, at 8 p.m., with an accompanying livestream on Peacock for the first time. "Being a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
AUGUST 9, 2022
Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.
Adweek
AUGUST 9, 2022
If you're one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. There are Q&As on podcasts where audiences can offer suggestions for future guests. Some audio ads have clickable links. You can even create your dream band - and corresponding playlist - via.
Marketing Dive
AUGUST 9, 2022
While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.
Adweek
AUGUST 9, 2022
While there are an enormous number of blogs, advice columns and books devoted to answering relationship questions, they often don't meet the needs of members of the LGBTQ+ community. Dating app Hinge is looking to help the 80% of its queer users who said they struggle to find resources to help them date with a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 9, 2022
Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” Strauss said. Although upfront commitments for the second half of the year may delay the inevitable, platform privacy changes and recession fears. Continue reading » The post What The End Of Days For Ad Tech Might Look Like appeared first on AdExchanger.
Adweek
AUGUST 9, 2022
On this week's episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy. During the conversation, Sirkin shares the major blindspots he sees that most brands endure and the importance of learning from past mistakes and evolving strategies accordingly. Sirkin explains how to inspire.
AdExchanger
AUGUST 9, 2022
A podcast interview withEmily Del GrecoPartnerEmily Del Greco likes to understand how things work and make sure they work well. This applies as much to the Dyson humidifier she recently took apart and reassembled as it does to the inner workings of ad tech. Today, Del Greco is a consultant and partner at McKinsey & Continue reading » The post Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco appeared first on AdExchanger.
Adweek
AUGUST 9, 2022
When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state's Department of Economic Development. The stakes were particularly high--given that it used 2020 to expand its media plan beyond its single annual campaign in traditional media.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 9, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a.
Adweek
AUGUST 9, 2022
Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyonc? released her seventh studio album Renaissance. We were all excited to binge each and every song. So it came as a shock when both artists used the word "spaz" in their songs. Lizzo used the word in.
AdExchanger
AUGUST 9, 2022
The LGBTQ+ community is the fastest-growing minority group in the US, accounting for over 20% of Gen Z. Yet, to date, social platforms have not fully embraced and supported our community. Across popular social networks like Facebook and TikTok, queer creators face censorship and potential legislation to limit their rights, writes Lauren Zoltick, director of performance marketing at Storyblocks.
Adweek
AUGUST 9, 2022
Instagram allows users to automatically share their Instagram Stories posts to their Facebook Stories. After an Instagram user turns this feature on, when they share a post to their Instagram Stories, it will automatically be shared to their Facebook Stories, as well. Our guide will show you how to automatically share your Instagram Stories to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smart Insights
AUGUST 9, 2022
What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an … The post Campaign planning tools and templates to win more customers appeared first on Smart Insights.
Adweek
AUGUST 9, 2022
While Fiverr has maintained a consistent marketing presence in front of freelancers and small businesses, the online marketplace for talent has had its eye on something bigger. In a report to investors last year, Fiverr noted that 64% of larger companies claimed their investments in independent talent have increased. Looking to reach these businesses, the.
Exchange Wire
AUGUST 9, 2022
As digital advertising continues to expand within the APAC region, and attention flows increasingly towards emerging channels, efforts to preserve media quality must also be heightened. Ahead of ATS Singapore, Laura Quigley, SVP APAC, Integral Ad Science, discusses how this [.]. The post Preserving Media Quality in APAC appeared first on ExchangeWire.com.
Adweek
AUGUST 9, 2022
Motorcycling has a dusty image, seen by some people as an older man's hobby. Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. Motorcycle brand Royal Enfield wants to change that. Its new global campaign, created by U.K.-based agency New Commercial Arts (NCA), aims to attract a younger, more.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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