Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
AdPulp
APRIL 22, 2022
“Enjoy Illinois” is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. I also like the positioning line used in the campaign, “Welcome to the middle of everything.” For the state of Illinois, it’s the perfect tagline. The […].
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Martech
APRIL 22, 2022
Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a cake. The first bakery I visited was shut down due to a health violation. The associates at the other shops told me to order online. I ordered my cake from the shop with the best experience. Most websites had a handful of tasty-looking high-def images, but I had to keep tapping on my phone to get to important cake specs.
More About Advertising
APRIL 22, 2022
Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s been running off and on for over 20 years. Engine Creative, to give it its full moniker, was formerly WCRS, an agency that had more of its share of high points. BMW’s ‘Ultimate Driving Machine’ The post MAA Ad of the Week: Old Speckled Hen from Engine first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
APRIL 22, 2022
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant custom
More About Advertising
APRIL 22, 2022
WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and added some digital duties, thanks, it seems, to its new “Google Practice” based in Manchester. Which is a pretty clear indication of who calls the shots in media these days. WPP’s Wavemaker also wins some. The post Google deal helps WPP’s MediaCom retain giant Sky account first appeared on More About Advertising.
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EGC Group
APRIL 22, 2022
Influencer marketing continues to have a great, well, influence on audiences. While honest and transparent influencers and the brands they represent have had strong relationships—both professionally and financially—recent studies reveal a genuine surge in this type of marketing. Will future generations look back and wonder if 2022 was “The Year of Influencer Marketing”?
Martech
APRIL 22, 2022
Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out how to connect with them. What behaviors have changed: 60% of consumers mix their work and personal to-do lists. 59% consider work and personal tasks to be of equal importance during their work time. 63% spend more time on their work PC than pre-pandemic. 56% use work tools
Admixer
APRIL 22, 2022
On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […].
Martech
APRIL 22, 2022
Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now that the streaming giant is losing subscribers , co-CEO Reed Hastings says it’s open to an ad-supported tier. Streaming in flux. Streaming watchers are seeing their TV bills climb as they have to pay different services à la carte to watch hit shows on separate platforms like Disney+, Ama
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Single Grain
APRIL 22, 2022
Content marketing is one of the most powerful ways for businesses to connect with their target audience in today’s digital world. However, you can only get the best results from your content if you know how to use your assets correctly. In this post, we'll go over what a content strategy agency can do for you, how to choose the right one, and provide a curated list of the top five agencies and what they specialize in.
Martech
APRIL 22, 2022
There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital agency shows off its personalized, professional approach to every client by demonstrating that you avoid standardized templates. This gives the client the understanding that you set goals, terms of cooperation and pricing policies on an individual basis.
Martech
APRIL 22, 2022
Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online and offline data sources to form a comprehensive 360-degree view of the customer across devices and channels. And marketers are jumping in with their pocketbooks.
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