Fuel Lines

SEPTEMBER 1, 2021

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. . My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime , he had my attention.

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Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Happy September! This is a big month for us and our readers. The MarTech conference is just around the corner, on Sept. 14 and 15. ( Free registration here. ) And even before that, our annual MarTech Replacement survey

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More About Advertising

SEPTEMBER 1, 2021

After a battle against Dentsu, WPP and Omnicom, Publicis Groupe has won the $200 million Planet Fitness brief and assembled a “Team Lift” to take the strain. It might sound like the latest instalment in the Marvel franchise, but it’s in fact the latest iteration of Publicis Groupe’s “Power of One” philosophy. Team Lift will.

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Advertising Agency 75

Martech

SEPTEMBER 1, 2021

Trellis, the WordPress theme framework used by customers of ad management platform Mediavine, has been rolled out on the open internet for beta testing and is now available for purchase by any WordPress users. A theme framework is a template within which customized child themes can be developed. Trellis is already in use on over 1,000 sites run by publishers in the Mediavine network. 77% of these publishers are passing all three of Google’s Core Web Vitals (compared with 4% of internet sites ove

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MarTech 115

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

SEPTEMBER 1, 2021

Havas Media Group has added De Beers Foverevermark to its global jewellery business. Forevermark was formerly handled by WPP’s Mindshare. Forevermark, launched in 2008, consists of ethically-sourced stones. This includes De Beers’ ‘Building Forever’ sustainability commitment. The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other such.

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Media Advertising Finance Agency 72

Martech

SEPTEMBER 1, 2021

Looking for a cost-effective way to sharpen your marketing skills , discover new solutions , and overcome critical data challenges ? Attend MarTech online, September 14-15, for free ! Your free All Access pass unlocks 75+ tactic-rich sessions — all available live and on-demand — that explore everyday marketing obstacles and the tactics you need to overcome them, including… Finalizing your strategy to transition from third-party cookies.

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MarTech Cookies Marketing 106

Martech

SEPTEMBER 1, 2021

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. What is Leilo? It’s a carbonated beverage made from kava, a plant from the Pacific Islands that has sedative and euphoric effects in drinks made from its root. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship.

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Retail Food Education Marketing 104

More About Advertising

SEPTEMBER 1, 2021

We wondered yesterday what Asda’s new agency Havas might come up with and now it has: jumping into autumn to get the “Asda price feeling.” Complete with Asda’s venerable “pocket tap.” Apparently this reflects a “joyous” Asda in-store experience. Asda’s hief customer officer Preyash Thakrar says: “When our customers talk about Asda Price, it goes.

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Agency Advertising 64

AdPulp

SEPTEMBER 1, 2021

General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify.

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Entertainment Food Marketing 62

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SEPTEMBER 1, 2021

Sylvie Ouziel has joined Publicis Groupe as its first “leader of Shared Platforms,” which might mean everything or not as much as it sounds. The clearly high-powered Ouziel (below) joins from Singapore-based tech company Envision Digital. She was also a global COO at Accenture. Her immediate responsibility is Publicis’ Re: Sources, a 5,000 strong global.

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Advertising Finance Media Agency 64

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illumin

SEPTEMBER 1, 2021

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike. Kids basking in the return to […]. The post Most Viewed Video Ads: Back to School 2021 appeared first on AcuityAds Inc.

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Video Ads Advertising 52

More About Advertising

SEPTEMBER 1, 2021

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Better times, we hope, are among us but this revenue will continue to play an. The post Many thanks to all the supporters of free MAA journalism first appeared on More About Advertising.

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Advertising Finance Media Agency 52

illumin

SEPTEMBER 1, 2021

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike. Kids basking in the return to […]. The post Most Viewed Video Ads: Back to School appeared first on AcuityAds Inc.

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Video Ads Advertising 52