Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. The integration was developed with access to the alpha version of Meta’s augmented reality publishing API. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.

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AdPulp

MARCH 24, 2022

From a political point of view, Florida and Texas appear to be in a race to the bottom. The governors and state legislatures in both of these densely populated sunbelt states are working overtime to forward a reality that spookily mirrors the dystopian states that some of our best writers have depicted. The politicians are […]. The post Say “Gay” appeared first on Adpulp.

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Martech

MARCH 24, 2022

Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s Fire Phone, 3D TV, Google Plus, Second Life and many more. There are also plenty of ideas at the other end of the spectrum. There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself.

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More About Advertising

MARCH 24, 2022

New York’s The One Club for Creativity, which runs the The One Show and ADC annual awards, has announced its new International Board of directors (ie non-US.). Which gives some idea of the world’s top creatives. All will serve a three-year term. They are: APAC: Swati Bhattacharya, Creative Chairperson, FCB India, New Delhi Reed Collins, The post The One Show picks its new generation of creative leaders first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 24, 2022

In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology practitioners are marketers or not. When Davis asked me, I said no. However, Corrigan stated that she feels that she is, and Hwang backed her up by further explaining that his academic background is in engineering.

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InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic? Retail media has always been a big part of Boots’s heritage.

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Buyer Advertising

MARCH 24, 2022

Looking further into your recruitment strategy. Two years into a global pandemic, and the human resources world is facing a second battle – the Great Resignation. The COVID-19 pandemic has sparked a mass exodus of employees, particularly in the healthcare industry. Despite this, an article from Wbur notes that the number of licensed nurses in Massachusetts alone is up.

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Martech

MARCH 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s a beautiful day in the neighborhood. There’s good reason digital marketers hate friction.

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Smarty Ads

MARCH 24, 2022

Content is the air business breathes today. Hoards of banners, posts, and slogans can make your customers feel dizzy sometimes. What could keep their focus on your message is creativity. The world of advertising is evolving, with brands using more interactive campaigns to engage audiences. In this quick guide, you'll.

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Martech

MARCH 24, 2022

The news certainly landed with a thud. Google has said it will sunset the current Google Analytics version by July 2023, which sounds like we have until then to make the switch. But Google has also said it will not port over historical data from our existing GA instances to Google Analytics 4. That means the longer you wait to set up your GA 4 instance the less historical data you will have.

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Advertising

Smarty Ads

MARCH 24, 2022

We are happy to introduce to you a new feature on SmartyAds DSP - ‘Autoresize’ for advertising creatives. Today this feature is officially rolled out, and this means we can’t wait to tell you everything about it: how it works and how to fine-tune it so that your ads fit.

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illumin

MARCH 24, 2022

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. Yet despite all of this attention, crypto advertising is still tightly regulated in many parts of the world, including North America. In […]. The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc.

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Admixer

MARCH 24, 2022

In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy frameworks and technologies. Also were taken into account the talent crisis in the digital industry, the growth of Connected TV, […].

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All About Advertising Law

MARCH 24, 2022

We frequently post about negative option marketing in this blog, but our focus has been the FTC’s enforcement actions against businesses that utilize this marketing strategy. We haven’t written as much about a different risk: payment processors and financial institutions caught in the crosshairs of a court-appointed receiver for their relationships with companies engaged in allegedly unlawful “negative option” marketing.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. SEO-generated inbound leads have a 14.6% close rate. Inbound leads can cost up to 62% less than their outbound counterparts. Unfortunately, inbound marketing does require quite a bit of work.

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