Adweek
FEBRUARY 15, 2023
In addition to LeBron James recently becoming the National Basketball Association's all-time leading scorer--live on TNT--Warner Bros. Discovery has another reason to celebrate. As the NBA's top stars head to Salt Lake City this weekend in Turner Sports' first year under the combined WarnerMedia and Discovery umbrella, the company has sold out its advertising inventory.
The Ad Tech Blog
FEBRUARY 15, 2023
When you work as a contractor, you don’t have a job: you have a project. You don’t have a boss: you have a client. That freedom comes with a price: each project has an end date. It might be true for any job; however, it is more frightening when you know it will happen. If this project ends, how soon can I get a new one? Would I get paid more or less?
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Adweek
FEBRUARY 15, 2023
In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the company highlighted several key achievements, including finishing the fourth quarter of 2022 with an increase of 14.3 billion streaming hours, bringing its total hours up to 87.4 billion for the year. Additionally, Roku reiterated that.
Martech
FEBRUARY 15, 2023
Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run. Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The Web3 hype is tangible. This baby is growing up to be a doctor! The challenge for the digital marketer is to appreciate what the baby can do, when it grows up.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 15, 2023
Messenger allows users to choose from a variety of "text tone" notification sounds in each of their conversations. The "text tone" is the notification sound that plays when a user receives a new message in a conversation. Our guide will show you how to change the text tone in a chat in the Messenger mobile.
Martech
FEBRUARY 15, 2023
In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 15, 2023
The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines.
Adweek
FEBRUARY 15, 2023
The chief executive of KR Wavemaker, the French arm of the WPP-owned media agency, Jean-Philippe Bertaux, has stepped down and will be succeeded by CEO Julien Boyer and President Roch Osenda. After 13 years within the agency, with 10 spent as CEO, Bertaux has overseen the merger of Maxus/MEC and the acquisition of KR Media.
Marketing Dive
FEBRUARY 15, 2023
The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.
Adweek
FEBRUARY 15, 2023
With the release of its latest electric vehicle (EV), automaker Volvo Cars have introduced a new brand platform, "For Life," aiming to showcase to customers how their feelings affect how they drive. Volvo Cars have recently launched its fully electric SUV, the Volvo EX90. The brand has worked with AKQA and Grey to develop a.
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Martech
FEBRUARY 15, 2023
The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more.
Adweek
FEBRUARY 15, 2023
Signal. Telegram. Mastodon. Discord. Geneva. We've recently seen a sudden surge in the social media sector, possibly due to the tenets of Web3, as people ditch larger platforms and flock to ones that provide better security, tighter data privacy and less algorithmic manipulation. The niche subcultures these newer platforms cultivate, focused around specific topics and.
Marketing Dive
FEBRUARY 15, 2023
The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.
Adweek
FEBRUARY 15, 2023
Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries. The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has tasked OMG with the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
FEBRUARY 15, 2023
Consumers use their email addresses for many aspects of their digital footprint, but we often need to pay more attention to how much information it stores and collects. Some industry experts have even described your email as a digital passport. Your email touches every app you use, such as retail, social media, newsletters, and streaming. It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight
Adweek
FEBRUARY 15, 2023
PepsiCo brand Starry may be a rookie in the soda category, but it's already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend. To celebrate its debut on one of the biggest sports stages of the year, Starry--which launched just a month.
Exchange Wire
FEBRUARY 15, 2023
If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [.] The post What the Pivot to Privacy has Meant for Mobile appeared first on ExchangeWire.com.
AdPushup
FEBRUARY 15, 2023
Looking for an efficient and cost-effective way to buy and sell digital advertising? An ad exchange could be just what you need. Learn what is an ad exchange and how they work, and discover the benefits of this powerful digital marketplace. Publishers partner with supply-side platforms to manage their inventory and get the best value [.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
FEBRUARY 15, 2023
Even with economic uncertainty bringing ad budgets under more scrutiny than usual, marketers are increasingly experimenting with tech, like augmented and virtual reality, and most recently, artificial intelligence. It’s a shift to stand out in an increasingly crowded digital marketplace and reach younger generations. Rob’s Backstage Popcorn brand in January launched an in-house-created AR Instagram Reels game where users could catch simulated popcorn.
Martech Series
FEBRUARY 15, 2023
nandbox, the founder of the nandbox Messenger, the only messenger with multiple profiles for increased privacy, is thrilled to announce its backup feature. nandbox Inc., the developer of nandbox Messenger, is finally putting the spotlight on its backup release. The company is focusing on providing its messenger users with the option of built-in backups for all the data they will store on the app.
Digiday
FEBRUARY 15, 2023
What’s 1% of market share worth? In the world of search, that’s a multi-billion dollar question. It’s now been a week since Microsoft revealed its new ChatGPT-powered Bing search engine and accompanying Edge browser. The way Microsoft sees it, just gaining another 1% of market share could give the company another $2 billion in ad revenue. Even without any new ChatGPT-specific ad products — at least not yet — experts are wondering what the future of advertising on Bing might look like, and whethe
Martech Series
FEBRUARY 15, 2023
Daon’s IdentityX platform provides a powerful biometric solution for organizations seeking to eliminate passwords Daon, the Digital Identity Trust company, announced it has been named 2023 CIAM Partner of the Year by ForgeRock, a global identity leader. The award recognizes a ForgeRock Customer Identity and Access Management (CIAM) partner that offers important contributions, joint collaboration and superb technical execution.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
FEBRUARY 15, 2023
Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. In the last month or so alone this pivot has been on full display. Havas struck a deal with SSP Freewheel to help it buy CTV in smarter, more transparent ways.
Martech Series
FEBRUARY 15, 2023
Consumers became more critical of customer engagement over the past year, and disagree with the high marks brands give themselves for personalization and automation Positive sentiment toward AI experiences rises to an all-time high, with Gen Z shoppers most excited about getting help and making purchases through automation LivePerson , a global leader in Conversational AI, revealed the results of its 2023 State of Customer Engagement report, providing a detailed look at how both enterprises and
Digiday
FEBRUARY 15, 2023
As it prepares to return to action for the first time since 2020, American football league XFL has a vision for how it will reach new and returning fans alike leading up to its kickoff on Feb. 18. It involves a greater focus on fans, rather than focusing on weekly games as it did three years ago. XFL CMO Janet Duch said that as far as the brand’s marketing strategy is concerned, the most important thing is to bring as many fans as possible closer to the game, whether through broadcasts on
Martech Series
FEBRUARY 15, 2023
Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%. The Lytics 2023 Digital Ad Spending Report of 100 go-to-market decision makers–conducted in conjunction with Sapio Research–found that 58% will invest in new software and too
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
FEBRUARY 15, 2023
Andy Shonfeld, Chief Revenue Office, Tatari Many digitally-native brands are now utilizing streaming and linear TV for the first time as they diversify their media mix beyond search and social. While this is a huge shift, this democratization of TV is largely happening at the brand level and less so at agencies. There is a massive opportunity for the thousands of smaller agencies with strong digital experience to further this democratization and bring the power of TV to more brands.
Martech Series
FEBRUARY 15, 2023
E42 , an AI-NLP-no code Cognitive Process Automation (CPA) platform, has joined forces with Beyondsoft Consulting Inc., a global IT services and solutions provider, to offer end-to-end automation solutions to enterprises across the globe. The partnership aims to enhance services provided by both partners to provide best-in-class, AI-powered solutions.
Digiday
FEBRUARY 15, 2023
By most measures, the agency holding companies dealt with 2022 better than many expected during a gloomy fourth quarter, when it appeared likely that inflation, soaring interest rates and lingering supply-chain issues would slide the economy into a recession. For those holdcos that have already reported 2022 results — Publicis, IPG, Omnicom and Dentsu most recently on Feb. 14 — revenue was at least flat (Omnicom) to up 20% (Publicis) while organic growth ranged between 4-10% among them.
Martech Series
FEBRUARY 15, 2023
Survey of More Than 4,300 Users Reveals Higher Win Rates, Shorter Deal Cycles, and Reduced Spending ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, released its 2023 Customer Impact Report, an in-depth analysis of the boosted productivity and immediate value that ZoomInfo delivers for go-to-market teams. ZoomInfo surveyed more than 4,300 professionals across sales, marketing, operations, and talent roles to determine how the company’s data and tools are helpin
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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