Adweek
JUNE 15, 2022
Since the very first march in 1970, Pride has been a celebration rooted in defiance of oppression of LGBTQ+ communities. But more than 50 years later, those communities are facing an historic backslide of their civil liberties. State lawmakers have filed nearly 300 pieces of anti-LGBTQ+ legislation so far this year, with bills targeting trans.
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.
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Adweek
JUNE 15, 2022
As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief marketing officer (CMO) in Angelique Temple. The exec has joined the business from the unrelated WeWork, where she spent four years as vice president of growth and revenue marketing. There, she was responsible for the.
Marketing Dive
JUNE 15, 2022
Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 15, 2022
Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe's anti-disinformation code to curb the spread of fake news and propaganda. According to an updated "code of practice on disinformation," a document seen by The Financial Times, big tech companies will be forced to disclose how they remove, block or curb.
Martech
JUNE 15, 2022
One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Unfortunately, that’s not the case. The gender pay gap is just one example. Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey. Unfortunately, this is in line with the IT sector overall, where women earn an average of 28.9% less than men, according to the U.S.
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TechCrunch Ads
JUNE 15, 2022
Last year, Pinterest began its pivot from being an online image board to being more of a creator platform with the launch of Idea Pins. The new feature allows Pinterest users to tell their stories using a combination of video, images, music and other editing tools, resulting in something that’s a cross between TikTok’s short videos and a Stories product with multiple pages of content.
Adweek
JUNE 15, 2022
Health and safety still weigh heavy on the minds of American consumers more than two years since the outbreak of Covid-19. The brands U.S. adults trust most are Band-Aid, Lysol and Clorox, according to new research from decision intelligence company Morning Consult. CVS Pharmacy, which received a boost in reputation for distributing Covid-19 vaccines, also.
AdExchanger
JUNE 15, 2022
Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called. Continue reading » The post Marriott’s Ad Sales Leader On Building A Travel Media Network (Don’t Call it Retail Media) appeared first on AdExchange
Adweek
JUNE 15, 2022
Adweek's Brand Genius Award has stood as the marketing and branding world's highest honors for roughly three decades. As we've done every year around this time, we're asking our readers send us their picks for truly dynamic, groundbreaking brand builders. Each year, a distinguished panel of our senior editors convene to review those reader choices.
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AdExchanger
JUNE 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet stretch, Nielsen has new details on Nielsen ONE, its cross-device, cross-channel video rating product that began alpha tests last December. But Nielsen ONE isn’t slated to be generally available until 2024, and alternate currency providers.
Adweek
JUNE 15, 2022
In the 1980s, there were more than 200 lesbian bars in the U.S. In 2022, that number has shrunk to fewer than 25. Roku's Brand Studio partnered with J?germeister for the three-episode docuseries The Lesbian Bar Project, highlighting the remaining lesbian bars and their communities across the country. Each episode will focus on a different.
Martech Series
JUNE 15, 2022
Sehgal hired as inaugural Head of Marketing for the data, measurement and analytics software company. EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies and all major TV networks and streamers, today announced the appointment of Raman Sehgal as the company’s first Head of Marketing.
Adweek
JUNE 15, 2022
As war broke out in Ukraine, readers flocked to Ukrainska Pravda, one of the country's largest outlets, to learn about the biggest European conflict in decades. During the first 30 days of the conflict, Pravda generated more than 900 million page views, a record for the site, according to the CEO Andrey Boborykin. Before the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
JUNE 15, 2022
While the COVID-19 pandemic affected brands in all industries, perhaps no one had the world turned upside down more than those in the experiential, travel, and tourism verticals. Thanks to lockdowns, public distancing, and terms like “mass spreader events,” people were staying home, and brands were postponing events out of precaution. For the last two years, summer—the biggest season for these brands – was effectively canceled.
Adweek
JUNE 15, 2022
In the wake of their recent Italian wedding--reportedly sponsored by Dolce & Gabbana--Kourtney Kardashian and Travis Barker have managed to shove in a little extra brand shilling, this time for faux chicken products from Daring. The campaign, which launched on Tuesday, will continue rolling out in the coming weeks on social platforms. Images were shot.
MNTN
JUNE 15, 2022
Summer may just be getting started, but MNTN Performance TV is working hard all year round. What better way to celebrate the start of a new season than with some new content? We just released our annual summer guide, which analyzes a collection of Connected TV campaigns from last year’s season to reveal what works best for advertisers. After all, knowing about CTV campaign strategies can help shape and improve business decisions on other channels as well.
Adweek
JUNE 15, 2022
Following its $43 billion merger in April, Warner Bros. Discovery has already taken several cost-cutting measures, with CEO David Zaslav looking to trim $3 billion from the two companies. Now, in the middle of the company's first combined upfront, the downsizing has reached the ad sales team. On Tuesday, The Information reported that Warner Bros.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 15, 2022
This week, Attentive launched a new conversational product for SMS called Attentive Concierge. It aims to drive commerce with personalized texts for each stage of the buyer’s journey. What it does. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases.
Adweek
JUNE 15, 2022
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. According to both companies, the solution will use Spotify's first-party data and will be verified by IAS' analysis solutions.
MNTN
JUNE 15, 2022
Economic headwinds, like rising inflation and gas prices, are putting pressure on both businesses and consumers this summer, but the season is still laden with opportunities. “Memorial Day is always a good predictor of what’s to come for summer travel,” said Paula Twidale, Senior Vice President, AAA Travel. “Based on our projections, summer travel isn’t just heating up, it will be on fire.
Adweek
JUNE 15, 2022
Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool. The platform said in a blog post Wednesday, "People come to Pinterest with a unique mindset--they are ready to try, do and buy--which is why great ads are both expected and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 15, 2022
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into marketing. What attracted you to marketing? I didn’t particularly enjoy sales. I thought marketing was a lot more interesting. … The kind of marketing I like to do is more focused on strategy, on quantification versus the production of marketing creative and c
Adweek
JUNE 15, 2022
The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry. With fewer signals to navigate by, the ability to fine-tune messaging at the level of an individual ad, or to.
Martech Series
JUNE 15, 2022
Ripple Street, the leading consumer product discovery platform, launched its first ever Loyalty Program for its community members—brand fans enthusiastic about discovering and trying new products. With the Loyalty Program, Ripple Street community members can earn status and rewards by participating in brand programs across various categories and engaging in shopper and social activities in Ripple Street’s platform—from visiting a local store and taking a ‘shelfie’ to writing a product revi
Adweek
JUNE 15, 2022
Twitter added a Location Spotlight option for Twitter for Professionals accounts in Australia, Canada, the U.K. and the U.S. The social network official introduced Twitter for Professionals last October and made Professional Accounts available to all users worldwide in March. Location Spotlight enables Professional Accounts to add: Business location: Twitter users will be able to.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JUNE 15, 2022
LoopMe’s exclusive augmented reality experience at Festival of Creativity enables brands and creatives to unleash new technology advances. LoopMe, a leading brand-focused mobile advertising platform, announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between digital and in-person experiences at the show, held in Cannes, France, June 20-
Adweek
JUNE 15, 2022
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the consumer purchase journey, on and off the platform. The video creation platform explained in a blog post Wednesday, "Earlier this year, we introduced the concept of the infinite loop--a purchase journey unique to TikTok that.
Martech Series
JUNE 15, 2022
Enhancements highlight AvePoint’s commitment to help businesses mitigate risk, protect business critical applications, and drive productivity. AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Now, AvePoint’s leading Cloud Backup solution extends protection to Microsoft Azure workloads to help businesses collaborate with confidence across their Microsoft deployments.
Adweek
JUNE 15, 2022
As cybersecurity has evolved, so have phishers, fraudsters and catfishers, leading to an unprecedented spike in online crime since the early months of the pandemic. Now more than ever, it's important to stay protected online, and a major part of that is knowing what the threats are.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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