Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the consumer purchase journey, on and off the platform.
The video creation platform explained in a blog post Wednesday, “Earlier this year, we introduced the concept of the infinite loop—a purchase journey unique to TikTok that is powered by the distinct ways community members, brands and creators interact on our platform. On TikTok, the purchase journey doesn’t end when the order confirmation is sent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in