Adweek
JUNE 10, 2022
As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there's no time like the present to reflect on some of the iconic moments the organization has seen on the field. For the AELTC, the best way to acknowledge the past is to keep your feet planted firmly in the future.
Marketing Dive
JUNE 10, 2022
The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 10, 2022
Snap Inc. and two of its partners--Live Nation and Verizon--created custom 4G and 5G augmented reality experiences for The Governors Ball Music Festival June 10 through 12 in New York. Live Nation and Snap will provide festival-goers with custom lenses that leverage Snapchat's marker technology to recognize images and trigger AR experiences. Snap used giant.
Marketing Dive
JUNE 10, 2022
Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 10, 2022
Relaxing in your backyard is one of the great joys of summer. Southern Comfort made it easier to bring that experience wherever you go by launching a limited-edition Bring Your Own Backyard Pack via the Sazerac House website. The $99 pack contains a plot of artificial grass you can roll out to create a lawn.
Martech
JUNE 10, 2022
“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in the approximately quarter-century of the digital media industry. Our mission remains privacy and addressability, balancing consumer demand for privacy with the power of the addressable web.”. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 10, 2022
Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – but also on improving the world in some way. And we don’t think there’s a conflict in that, by the way. Making money enables you to do more good, to be honest – the two go hand-in-hand.” Diane Primo, CEO at Chicago-based digtal content marketing and PR agency Purpose Brand, was reflecting on the values that drive the agency’s mission of hel
Adweek
JUNE 10, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Boy Smells puts star power behind its Pride scent and campaign View this post on Instagram A post shared by Boy Smells (@boy__smells) Comedian, social media personality and Hacks star Megan Stalter and Boys in the.
Martech Series
JUNE 10, 2022
Census, the leading reverse ETL company syncing data from cloud data warehouses to operational tools, will make a splash at this year’s Snowflake Summit conference live in Las Vegas, Nevada , June 13-16 with their Summer of Data ’22 launch. The campaign and event series encourage data teams to stand out (like a data flamingo) and drive more organizational impact with Operational Analytics (OA).
Adweek
JUNE 10, 2022
Fanatics Collectibles has established a wide reach in the sports trading card market over the past year and continues to grow, mainly through sports licensing deals. The trading cards and collectibles division of Fanatics is entering the college sports trading card market through its subsidiary Topps with a new basketball and football product line coming.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech Series
JUNE 10, 2022
Company continues machine learning investment and rapid expansion of its technical organization. Index Exchange Inc. , one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.
Adweek
JUNE 10, 2022
Facebook's Archive feature will automatically save the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). Users can visit their Archive to share their old Stories posts and more. If users don't want Facebook to archive their Stories posts, they can turn this setting off. Our guide will.
Martech
JUNE 10, 2022
Privacy-management provider OneTrust announced it is laying off 950 workers — a quarter of its workforce. . The Atlanta-based company provides what it calls a “trust intelligence platform” which “connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.”.
Adweek
JUNE 10, 2022
Thus far in 2022, digital images, digital spaces and the use of data for personalized advertising and experiences abound. Marketers are navigating best practices in virtual spaces, specifically the metaverse, as they look for ways to build engagement in NFT ownership. It has been a year of hyper-personalization, with marketers using data for personalized advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 10, 2022
Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not immune to ad fraud. Because there is such limited streaming TV inventory and the supply is harder to break into than mobile and desktop media – fraudsters can slip malicious mobile apps onto phones more. Continue reading » The post CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards appeared first on AdExchanger.
Adweek
JUNE 10, 2022
Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa Sterbakov, the sci-fi-meets-fantasy universe merges the best of traditional entertainment production, comic book creation, Web3 and.
Ad Espresso
JUNE 10, 2022
If you’re a social media manager, you know just how stressful it is to manage several social media accounts at the same time. You can ease this stress by using social media management tools. The right social media dashboard will help you save time and effort, without sacrificing the quality of your content. In this Read More.
Exchange Wire
JUNE 10, 2022
Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [.]. The post The Power of Prospecting in a Privacy-First Era appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 10, 2022
The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom. Continue reading » The post What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public appeared first on AdExchanger.
Martech
JUNE 10, 2022
HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration. Social media creation and scheduling tools received efficiency improvements.
Martech Series
JUNE 10, 2022
CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and consumers buy them on a routine basis. Digital technologies have empowered the CPG industry. . The industry continues to grow and some of the top trends to watch are: 1.
Exchange Wire
JUNE 10, 2022
In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [.]. The post How can Brands Unite their Identity Solutions Across Formats? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 10, 2022
I’ve led my company through two major rebrands in two years. Each were dramatically different. While it might make sense to create a completely new name and brand treatment including colors, logo and website design, other times, a brand might just need a bit of an update. My two experiences can help show the different contexts. About a year ago, our company updated our brand, and just recently, we underwent a complete name change with all of the bells and whistles that go along with it.
Ad Monsters
JUNE 10, 2022
Authenticity. That was the crux of the message that Keynote Kerel Cooper, President of Advertising, Group Black, delivered during his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022. But there was another key point underlying his overall message, and that was a call for the media industry to address the challenging fragmentation of media with diversification and innovation — in approaches to both revenue and
Martech Series
JUNE 10, 2022
NFTz.me announces major new virtual reality initiatives, future roadmap and future blockchain integrations. NFTz, a unique NFT marketplace and web3 community, has added support for minting and viewing 3D NFTs. NFTz is now compatible with complex, hi-res 3D objects, both animated and stationary, for all of the popular 3D file types. Combined with a flexible 3D viewer, which also supports Virtual Reality (VR), NFTz now functions with VR devices such as the Oculus Quest, Quest 2, Rift, HTC Vive, HP
AdExchanger
JUNE 10, 2022
Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for example, has long been a popular way to triangulate a user’s identity, even without a device ID or third-party cookie. But it’s fallen very much out of favor. In the lead-up to Apple’s Worldwide Developer. Continue reading » The post The Big Story: The Signals, They Are A-Changin’ appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JUNE 10, 2022
The Next Generation of Sports Data Delivering On the Promise of Richer Insights. Stats Perform, the sports tech leader in data and AI, has announced a new series of advanced football metrics with the introduction of live Opta Vision data feeds for the 2022-23 football season. Opta Vision represents a new generation of deeper sports data. By combining Stats Perform’s industry leading Opta event data with tracking data to create a single, merged dataset, Opta Vision delivers richer performan
TechCrunch Ads
JUNE 10, 2022
The U.K.’s competition watchdog has published its final report on a comprehensive, year-long mobile ecosystem market study — cementing its view that there are substantial concerns about the market power of Apple and Google which require regulatory intervention. Back in December , its preliminary report on the market study also identified concerns and discussed potential remedies for tackling lock-in and opening up the pair’s “largely self-contained ecosystems”, such as by makin
Martech Series
JUNE 10, 2022
DeSo Blockchain announces the launch of DeSo Messenger, a decentralized alternative to Discord, tailored to Web3 communities. It’s a place for creators to fully own the audiences they’ve built on a safe and hack-resistant platform. People are increasingly calling for a Web3 alternative to Discord as hacks intensify on high-profile NFT communities.
Ad Colony
JUNE 10, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
342 
Let's personalize your content