Adweek
OCTOBER 28, 2022
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges after initially overcoming doubts about their viability. Whiskey-focused Siponey Spritz Co. is one canned cocktail pioneer looking to ride the acceptance of RTDs. But the marketplace for respectable booze in a can is now being.
Ad Rants
OCTOBER 28, 2022
The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines. Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website. SEO makes your website search engine friendly, and your target audience can easily access your page.
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Adweek
OCTOBER 28, 2022
Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world. An open-road rally race event that took race car drivers border-to-border through Mexico, safety concerns caused the event to shutter in 1955. Still, it remains legendary.
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 28, 2022
Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium. Based on over 1,000 respondents, 74% say they set aside time to listen to audio. Weekly podcast listeners make up.
Marketing Dive
OCTOBER 28, 2022
Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 28, 2022
Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable).
Adweek
OCTOBER 28, 2022
Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting for weeks for Adidas to act, as Ye continued to use anti-Black and antisemitic hate speech in his social media channels and other outlets. The Balenciaga fashion house, JP Morgan Chase, Gap, Vogue and Creative.
Marketing Dive
OCTOBER 28, 2022
The Musk era at Twitter has begun.
Adweek
OCTOBER 28, 2022
TikTok allows users to connect their Facebook account to the TikTok mobile application in order to sync their Facebook friends with the video-sharing platform. When this is done, people can find their Facebook friends who also use TikTok. Once a user syncs their Facebook friends with the TikTok app, TikTok will periodically sync their Facebook.
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Marketing Dive
OCTOBER 28, 2022
That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.
Adweek
OCTOBER 28, 2022
As the Manning brothers and Shaquille O'Neal make abundantly clear on an annual basis, the end of an athlete's career in sports may be just the beginning of their life in marketing. Earlier this year, data and marketing firm Helixa released a report about the American football fanbase. The question at the head of the.
Marketing Dive
OCTOBER 28, 2022
A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it.
Adweek
OCTOBER 28, 2022
With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 28, 2022
Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of revenue growth. After all, SMBs have historically been revenue drivers. Continue reading » The post Reddit Seeks Growth By Going After The Little Guys (And Their Ad Budgets) appeared first on AdExchanger.
Adweek
OCTOBER 28, 2022
No one expected Elon Musk's acquisition of Twitter for $44 billion, or $54.20 per share, to go smoothly after the deal was called off, the courts became involved, the transaction was rekindled and a poop emoji was thrown. And Musk certainly did not disappoint late Thursday. The self-proclaimed chief twit punctuated his busy day with.
AdExchanger
OCTOBER 28, 2022
The ad tech hits keep coming this earnings season. The latest example of the trend is Criteo, which on Friday reported total revenue of $446.9 million in Q3 2022, down. Continue reading » The post Criteo Reports A Revenue Drop But Still Upbeat On Retail Media appeared first on AdExchanger.
Adweek
OCTOBER 28, 2022
Twitter allows users to receive email notifications about activity on its platform. For instance, they can receive an email each time they receive a direct message on Twitter. Users have the option to turn off email notifications if they don't want to receive these kinds of alerts. Our guide will show you how to turn.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
OCTOBER 28, 2022
The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO.
Adweek
OCTOBER 28, 2022
For the first time since the National Women's Soccer League's inception ten years ago, fans can watch the championship on a national network in primetime. Saturday's battle in D.C. between the Portland Thorns and the Kansas City Current will air on CBS and Paramount+ at 8 p.m., thanks to a collaboration with sponsor Ally, Paramount.
Martech Series
OCTOBER 28, 2022
RFOX, the leading Metaverse platform provider for creators, demonstrates the value of its technology with the RaSNIA:FEAR VR Game. RFOX, the leading Metaverse platform provider for creators, has demonstrated its metaverse technology’s utility and ease of use by showcasing the newest and most successful creator project – RaSNIA:FEAR. RFOX VALT is the metaverse platform that has been built along with a number of creator tools such as an art generator, blockchain transactions, and NFT mint la
Adweek
OCTOBER 28, 2022
Amazon's services are so popular it doesn't need to track users across the internet to provide utility to marketers; the Amazon proto-internet has more data than many marketers know what to do with. Such was the sentiment at Amazon unBoxed this week, the tech giant's advertiser showcase. Amazon Marketing Cloud (AMC), which lets marketers connect.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
OCTOBER 28, 2022
As computer scientists, we are always interested to see how AI is being used to address challenges and solve real-world problems in different lives and industries. The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. Adtech has some of the smartest technical minds in the world – from global giants such as Google and Meta down to small-scale start-ups which are breaking new ground.
Adweek
OCTOBER 28, 2022
This Halloween is shaping up to be a big one. Scary big. S&P Global Market Intelligence forecasts U.S. households are expected to spend a record-breaking $3.2 billion on candy during the spooky season. And brands are looking to get their slice of the pumpkin pie. Between Sept. 1 and Oct. 23, for example, companies spent.
MNTN
OCTOBER 28, 2022
It’s now easier than ever for advertisers to reach their target consumers through Connected TV. A new study from LG Ads Solutions found that 80% of consumers use ad-supported models of CTV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. . The survey also discovered that 30% of respondents said their household removed a paid CTV subscription in the last year, and 25% replaced it with a free, ad-supported service.
Adweek
OCTOBER 28, 2022
Gymshark is bringing the online, offline. The British brand's first bricks-and-mortar space has just crashed into London's Regent Street, featuring racks, a "sweat room," green juices, VIP personal shopping and more. "I want to create a 100-year brand here," Gymshark chief executive (CEO) Ben Francis as he gave Adweek a tour of the space. "I.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
OCTOBER 28, 2022
Laura Ramos Will Be Featured Guest Speaker at DemandScience Webinar on November 17th. DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and Principal Analyst Laura Ramos will be the guest speaker in a live webinar on November 17th designed to help B2B marketers generate higher volumes of qualified leads and improve KPIs.
Adweek
OCTOBER 28, 2022
"Cuz I get what I want when I want it," Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com's jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the.
Martech Series
OCTOBER 28, 2022
Every B2B marketer today is buzzing around the concept of Core Web Vitals. What are these Core Web Vitals? And how would it affect a B2B business? Let us dig in to find. In modern SEO marketing, Core Web Vitals or CWV is an important search ranking metric set. Honestly, CWV is nothing new. They are here for quite some time and they indicate the latest trends in performance marketing.
More About Advertising
OCTOBER 28, 2022
For services to copywriting – and for proving that a word can paint a thousand pictures – Uncommon Creative Studio’s first work for British Airways is this week’s pick. There are already 500 ads in the campaign and you get the feeling that there are many more being written in travellers’ minds at every moment. The post MAA ad of the week: ‘A British Original’ for BA by Uncommon first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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