Adweek
JULY 15, 2022
Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu. The restaurant chain has begun a campaign titled "Meat Option," which will see Burger King staff ask all customers whether they.
Martech Series
JULY 15, 2022
MetaTope has partnered with Moxy.io, the marketplace for Play & Earn video games, to build a gaming infrastructure for content creators to take the next step in the evolution of one’s digital identity. MetaTope, the Web3 infrastructure company building the connection between all isolated metaverses, today announced the company’s partnership with Moxy.io, the middleware layer powering the next generation of video games, to build the infrastructure for games and content creators to
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 15, 2022
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call.
Marketing Dive
JULY 15, 2022
Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 15, 2022
The ongoing storm over TikTok U.S. user data and whether it is being accessed in China sent a wave crashing across the top of its global security organization, as global chief security officer Roland Cloutier will transition into a strategic advisory role and be succeeded on an interim basis by Kim Albarella. TikTok CEO Shou.
Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 15, 2022
It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the. Continue reading » The post LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots appeared first on AdExchanger.
Adweek
JULY 15, 2022
Meta recently released a Non-Binary chat theme in Instagram that allows users to update conversations on the photo- and video-sharing platform with the colors from the non-binary flag. Our guide will show you how to use the Non-Binary chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS.
Martech
JULY 15, 2022
Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust with their loyal customer base. Understanding how customers perceive your company’s data practices in this complicated landscape will help you develop the transparent strategies to build the trust you need moving forward.
Adweek
JULY 15, 2022
Several studies suggest that the biggest reason people leave jobs is not because of pay, but rather toxic work environments and lack of benefits. Expecting employees to work beyond burnout with little reward has led many to quit jobs to embrace their side hustles or find positions elsewhere. The need for a comprehensive benefits package.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
TechCrunch Ads
JULY 15, 2022
Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Perhaps it was only a matter of time, then, before entrepreneurs saw an opportunity to leverage such systems to write marketing copy.
Adweek
JULY 15, 2022
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of.
Marketing Dive
JULY 15, 2022
Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.
Adweek
JULY 15, 2022
After buying Twitter for $44 billion earlier this year, world's richest man Elon Musk seems to have cold feet and is using the issue of bots on the platform as a convenient excuse to exit the deal. Musk is citing material breach as the reason he should be released from the deal. He's saying there.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JULY 15, 2022
The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile has been shortlisted in the 2022 SaaS Awards program as Best Newcomer in the Innovation class and Best Product for Non-Profits and Education in the Learning & Corporate Social Responsibility class.
Adweek
JULY 15, 2022
Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: "Fat C*n't. Actually Fat Can.".
MNTN
JULY 15, 2022
Back-to-school might seem the furthest from your mind (is it us or does everyone seem to be in Europe for summer vacation right now? Talk about distracting), but the season has unknowingly crept upon us. This year, back-to-school shopping is moving to an earlier time slot than usual, with a third of shoppers starting as early as late-June. However, we see the real peak coming from mid-July onwards, with shoppers following big box retailers like Amazon, who moved their Prime Day to this month (fr
Adweek
JULY 15, 2022
On this week's episode, we travel back to last April's Convergent TV Summit once again for a conversation between Adweek's former editor in chief, Stephanie Paterik; Allison Page, global president of Magnolia Network; and famous TV DIYers and partners Chip and Joanna Gaines. Back in 2018, the Gaineses stepped back from the series that made.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JULY 15, 2022
Many Worlds VR is an immersive social virtual reality experience in an expanding multiverse of bespoke worlds. Players create their avatars, meet new people, play mini-games, build a home and explore unique experiences in each world. In development for two years, Many Worlds VR is an ambitious passion project created by husband and wife indie developers – Mike and Yan.
Adweek
JULY 15, 2022
Cooking and home hub Food52 is looking for some tasty recipes from Pinners. The Pinterest x Food52 Golden Recipe contest runs through Aug. 15, and Pinterest users are encouraged to share their favorite recipes for desserts, dishes or drinks, with 100 winners to receive $2,000 in cash, a Golden Recipe Contest trophy, a custom apron.
Martech Series
JULY 15, 2022
The NFT industry is expanding rapidly that Tencent can’t stay out of it! Tencent tested NFT avatars, and many other NFT projects released different NFT collections are creating a new wave in the market which is full potential. The NFT community has been abuzz with recent news regarding Tencent’s testing of NFT profile photo (PFP) avatars on its QQ Music app.
Adweek
JULY 15, 2022
On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JULY 15, 2022
Medusa closes Seed round after seeing record growth among Javascript developer community for its open-source alternative to Shopify. Medusa, the leading e-commerce platform for Javascript developers, announced it has raised an $8m USD Seed round led by LocalGlobe and Dawn Capital, with participation of prominent tech leaders such as Anthony Casalena (Squarespace CEO & founder), Nicolas Dessaigne (Algolia founder), and Scott Williamson (Ex-CPO Gitlab).
Adweek
JULY 15, 2022
Omnicom Media Group's largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom's data strategy arm Annalect. The company tells Adweek the tool saves clients time and money.
Martech Series
JULY 15, 2022
As Digital Innovation Partner for the International Tennis Hall of Fame, Infosys is redefining a digital future with a new tournament digital experience and a metaverse museum for tennis fans around the world. Infosys , a global leader in next-generation digital services and consulting, announced it will unveil new immersive, digital experiences designed to enhance the tournament for fans at the Infosys Hall of Fame Open in Newport, R.I.
Adweek
JULY 15, 2022
On Wednesday, Netflix announced that Microsoft won the top prize in ad tech and will serve as the streamer's global advertising technology and sales partner as the company builds a much-anticipated ad-supported tier, which could debut as early as the end of this year. The partnership came as a surprise to the ad industry, which.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JULY 15, 2022
– Top voice AI SaaS provider recognized for its industry-leading Augmented Voice Intelligence Platform – Skit.ai, the leading voice AI SaaS company, announced it was awarded the ‘Disruptive Technology of the Year’ award at Customer Contact Week in late June, as part of the CCW Excellence Awards Gala held in Las Vegas. The distinction recognizes Skit’s Augmented Voice Intelligence Platform as a game-changing technology that is revolutionizing traditional contact cent
Adweek
JULY 15, 2022
Trainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K. Following a competitive pitch, the online booking site--which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists--selected the WPP-owned media company based on.
MNTN
JULY 15, 2022
There is always a lot of breaking news for marketers to sift through. Luckily, we created this roundup so you can see it all in one place. In digital marketing news, the recent economic uncertainty has made many brands eager to get started on their plans for if the economy goes sideways. According to a new article from AdAge, all hope is not yet lost, with consumers still expected to continue spending, thanks to 60% of U.S. consumers increasing their personal savings over the last two years.
Martech Series
JULY 15, 2022
Next generation live experiences launches with a vision to define a new standard of user experience in the metaverse. VRJAM to work alongside experts across the music, tech and live entertainment industries to provide leading, live and immersive tech. Advisory board members include Susan Paley , Andrea Chang and Arabian Prince aka Professor X, among others.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
345 
Let's personalize your content