Adweek
NOVEMBER 10, 2022
Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine. And now they are quickly making their way into professional creative platforms. A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online.
The Ad Tech Blog
NOVEMBER 10, 2022
Most engineers I know are afraid of trying something new. A new programming language, a new database engine, and a new methodology. So they procrastinate. They resist moving forward with that new daunting task that will push them to acquire new knowledge. A few engineers will feel stuck if they keep doing the same, so they jump between each new shining technology and can’t stick with one for enough time to master it.
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Adweek
NOVEMBER 10, 2022
GroupM is forming a new decarbonization coalition composed of 20 large clients--global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July. It also follows last week's announcement from dentsu international that it's entering "phase 3" of.
Marketing Dive
NOVEMBER 10, 2022
As the holidays approach, the beauty retailer counts on a connected ecosystem and its three million loyalty members in pursuit of forever customers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 10, 2022
As the Coca-Cola Company reevaluates its plans for the energy drink category--it discontinued Coca-Cola Energy in the U.S. and Canada in 2021 after introducing the beverage the year prior with a Super Bowl commercial--rival PepsiCo is continuing to invest in the growing market. Energy drink brand Rockstar, which PepsiCo purchased for $3.
Martech
NOVEMBER 10, 2022
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. “This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 10, 2022
Web scraping. It sounds like hard work, but it is more clever than arduous. The technique exploits a simple truth: The front end of the web site, which you see, must talk to the back end to extract data, and display it. A web crawler or bot can gather this information. Further work can organize the data for analysis. Digital marketers are forever seeking data to get a better sense of consumer preference and market trends.
Adweek
NOVEMBER 10, 2022
One of advertising's most prolific campaigns is getting a new jolt of life after going dormant for several years. ESPN is resuscitating its iconic "This Is SportsCenter" campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the.
Martech
NOVEMBER 10, 2022
Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. There’s a rationale behind the new services from Razorfish, which are organized under three primary Web3 offerings, called Razorfish Reef, Razorfish Wave
Adweek
NOVEMBER 10, 2022
Continuing to champion diversity, equity and inclusion in creative industries, non-profit organization Adcolor unveiled its curated list of panelists, speakers and programming for its annual conference. This year's programming will kick off with a word from a very special guest: Grammy Award-winning musician Nas. Adcolor's 2022 Conference will take place from Nov. 17-19 in Los.
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Martech
NOVEMBER 10, 2022
Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Spending as discounts kick in. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021.
Adweek
NOVEMBER 10, 2022
Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes. Neil Barrie, CEO of TwentyFirstCenturyBrand, and Jumoke Adekunle, global.
Marketing Dive
NOVEMBER 10, 2022
The partnership between the hit show and the beer brand signifies growing value in product placement.
Adweek
NOVEMBER 10, 2022
By default, Twitter doesn't allow users to send direct messages to other users if those users don't follow them on the social networking platform. However, users have the option to turn on a setting that will allow all users to send them direct messages, even if they don't follow them. Our guide will show you.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digital Turbine
NOVEMBER 10, 2022
For consumers, the holidays brings festive celebrations, time spent with family and friends, and lots of shopping. But for app publishers, it’s a critical time of the year that requires preparation and strategy. What should publishers do to get ready for eCommerce demand? We’ve gathered some tips and insights on how to bring extra holiday cheer — and revenue — this holiday season.
Adweek
NOVEMBER 10, 2022
Following a decade in professional kitchens, including Michelin-starred restaurants, Poppy O'Toole is trying on a new apron: social influencer. O'Toole has amassed more than 2 million TikTok followers since joining the platform in 2020, where her fans eat up the self-proclaimed Potato Queen's recipes.
Marketing Dive
NOVEMBER 10, 2022
Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations.
Adweek
NOVEMBER 10, 2022
Historically and currently, LGBTQ+ communities have been a target of hatred and violence. While there has been significant progress in societal acceptance in some areas, others are still lagging behind, making it dangerous for queer and trans people to live authentically. In Brazil, violence is particularly at the forefront of the minds of members of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
NOVEMBER 10, 2022
Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.
Adweek
NOVEMBER 10, 2022
As a kid there's nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional. This year, McDonald's is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett.
Marketing Dive
NOVEMBER 10, 2022
Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy.
Adweek
NOVEMBER 10, 2022
Fandoms are often an overlooked force in internet history. These micro-communities can help create a feeling of belonging and community, presenting brands the perfect opportunity to forge deep and meaningful connections. David Bates, CEO and creative director of creative agency Bokeh, and Pedro Zuim, global marketing director of Future Farm, joined Adweek's Lucinda Southern during.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Chief Martech
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.
Adweek
NOVEMBER 10, 2022
In this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's creative and inclusion editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of.
Marketing Dive
NOVEMBER 10, 2022
The move sees the tech-giant vying for opportunity as it chases ad revenue ambitions in the double-digit billions.
Adweek
NOVEMBER 10, 2022
Tim Richards joined Nextdoor as head of global enterprise and mid-market sales. Richards had been chief revenue officer at influencer marketing platform Linqia. Tim RichardsNextdoor At the neighborhood social network, he will lead global direct advertising sales strategy and market expansion with the aim of accelerating the company's global growth and reinforcing its commitment to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 10, 2022
Magnite’s quarterly revenue was up 11% year-over-year in Q3, with a large chunk of its growth coming from streaming. Growth is slower for the company than it was last quarter, but Magnite expects AVOD inventory and retail media to become bigger growth drivers for its bottom line. Still, though, Magnite's keeping its guidance conservative for next quarter.
Adweek
NOVEMBER 10, 2022
Many of today's young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.'s Blue's Clues and, in particular, Steve Burns. If the robust emotional response to last year's 25th anniversary marketing was any indication, many still feel beholden to the former host. Today, in a.
Martech
NOVEMBER 10, 2022
All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. As companies grow and develop, the resources available for projects (especially time) can diminish. In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources.
Smart Insights
NOVEMBER 10, 2022
Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far … The post What is customer lifecycle marketing? appeared first on Smart Insights.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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