IAB Tech Lab
OCTOBER 17, 2023
Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency.
Martech
OCTOBER 17, 2023
As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.
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AdExchanger
OCTOBER 17, 2023
No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers or anything else that isn’t directly tied to the performance of the business. Instead, they care about clear measures that show progress against specific, measurable problems and ROI. Companies are striving to cut costs and […] The post Your CFO Doesn’t Care About Likes.
Martech
OCTOBER 17, 2023
Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
OCTOBER 17, 2023
Here’s a simple XY grid to help you think about your next project, freelance career or startup: All too common are ‘fun’ businesses where someone finds a hobby they like and tries to turn it into a gig. While the work may be fun, the uphill grind of this sort of project is exhausting. If it’s something that lots of people can do and that customers don’t value that much, it might not be worth your time.
Martech
OCTOBER 17, 2023
The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. AI is here. In the third quarter, two of the top three breakout apps by download growth were AI-powered: ChatGPT and Remini, a photo editing app that uses AI to enhance photos.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 17, 2023
B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage.
Exchange Wire
OCTOBER 17, 2023
In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [.] The post FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked appeared first on ExchangeWire.com.
Martech
OCTOBER 17, 2023
Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. Join content experts and learn how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level.
AdExchanger
OCTOBER 17, 2023
You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s when the fun starts,” said Amman Badlani, executive director and head of search at GroupM, speaking at Advertising Week in New York on Monday. By “fun,” Badlani means being able to consistently measure return on […] The post Putting The ‘Fun’ Into The Fundamentals Of Retail Media Standardization appeared first on AdExchanger.
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Exchange Wire
OCTOBER 17, 2023
Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [.] The post IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology appeared first on ExchangeWire.com.
Digiday
OCTOBER 17, 2023
Media management firm Ebiquity just pulled off a rather unexpected move by snapping up Transmit, which the company has dubbed the “Bloomberg Terminal for Media Pros.” In the past, Ebiquity mostly scooped up smaller businesses with holdings in talent, tech, or markets. But Transmit, launched by Ebiquity’s chief strategy officer Ruben Schreurs last year, adds a fresh twist to the company’s playbook.
VideoWeek
OCTOBER 17, 2023
Kantar, a global insights and consulting company, has released its Entertainment on Demand (EoD) data on the UK streaming market in Q3. The market is showing signs of growth, with Subscription Video on Demand (SVOD) and free ad-supported streaming TV (FAST) in particular showing increased use by British households. Kantar’s study found that SVOD subscribers were up from Q2, with 19.8 million UK households subscribed to at least one paid video streaming service, up from 19.3 million in the previo
Digiday
OCTOBER 17, 2023
Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to. The looming doom of the third-party cookie, the dust-up around MFAs and changing consumer behaviors online are all piling on pressure on advertisers and agencies to prove a return on their advertising investments. What’s more, social media companies are fighting tooth and nail to keep users on their platforms at all costs, and while this has led to a decrease in
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
OCTOBER 17, 2023
While the ad world mulls over the merger of Wunderman Thompson into VML – now the world’s “biggest creative company” according to WPP – Omnicom is quietly getting on with business, posting 3.3% growth in Q3 2023 on a 3.9% increase in overall revenue to $3.6bn. Omnicom now expects 4% growth for the year and … The post Omnicom grows 3.3% in Q3 2023 – forecasts stronger 2024 first appeared on More About Advertising.
Digiday
OCTOBER 17, 2023
Apple and Google are facing unrivaled scrutiny from regulators on either side of the Atlantic, and it is within this context that Movement for an Open Web has recommended measures to level the playing field in ad tech. MoW has also urged the U.K.’s Competition Markets Authority to force divestiture of Google’s ad tech assets, plus join with antitrust authorities from other G7 nations to oversee digital standards bodies such as the World Wide Web Consortium , a.k.a.
Exchange Wire
OCTOBER 17, 2023
Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023. This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which [.] The post Snigel Shortlisted for Irish Digital Technology Company of the Year Award appeared first on ExchangeWire.com.
Digiday
OCTOBER 17, 2023
This week’s Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market. The FAST free-for-all Football’s return boosts TV watch time The Hollywood strikes’ collateral damage, Hulu’s sale status, Media Rating Council’s trust issues and more The FAST free-for-all Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
YieldBird
OCTOBER 17, 2023
Publishers have harnessed the power of AI predominantly for enhancing and optimizing content creation, distribution, and engagement. According to the Publishers’ Association report, 45% of large AI-active publishers use the technology to acquire and develop new content. However, the application of AI in publishing extends beyond content alone. AI revolutionizes not just the content but the entire publishing ecosystem, including advertising.
Digiday
OCTOBER 17, 2023
Chipotle has become firmly entrenched in the fighting game community, and the brand’s recent partnership with “Street Fighter 6” is no exception. By offering users access to immersive in-game brand activations alongside more traditional in-game banner ads, Chipotle has made itself synonymous with the popular title — without turning off its hardcore gamer fans.
OpenX
OCTOBER 17, 2023
Transparency As the digital advertising landscape continues to evolve, the brands and agencies who are going to see the most success this holiday season will be those who evolve along with it. We live in an increasingly data-driven world where insights are actionable and changes can – and should – happen in real-time. Gone are the days of launching a campaign and sitting back to wait and hope the results come pouring in.
Basis
OCTOBER 17, 2023
It’s been over a year since the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule that enhanced the regulation of digital financial services marketing under the Consumer Financial Protection Act (CFPA), ushering in a new era of regulatory scrutiny for marketers in the space. Given the increase in digital advertising investment from financial institutions (FIs), it’s more critical than ever for advertisers working for FIs to understand and adhere to these regulations.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
OCTOBER 17, 2023
Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [.] The post Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 17, 2023
We’ve suggested often enough here that more WPP mergers are inevitably on the way but this one’s still a surprise: VMLY&R and Wunderman Thompson are the ones getting together, under the VML umbrella. Which means goodbye to two of the most venerable names in advertising: Thompson as in J. Walter Thompson, founded back in the … The post WPP merges VMLY&R and Wunderman Thompson – VML now “biggest agency in the world” first appeared on More About Advertising.
Exchange Wire
OCTOBER 17, 2023
IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director. Sham, who has worked in the ad industry for [.] The post Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 17, 2023
British Gas was nobody’s favourite when energy bills soared and owner Centrica’s profits rose dramatically (along with the bonus for its spectacularly moustachioed CEO – not a good look.) Bills have fallen somewhat but it’s going to be a rugged winter for lots of us so BG and agency The&Partnership are getting their retaliation in … The post British Gas launches savings offer with different kind of elite race first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
OCTOBER 17, 2023
Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest adventure? That’s a real, human touch. That’s connection. It’s what pulls you back, even though there’s a java joint just steps from your door. OK, now picture that warm vibe in the digital marketing scene.
Single Grain
OCTOBER 17, 2023
Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of 2023 so far). This success is due in part to the film’s strong marketing campaign, which has been praised for its creativity, inclusivity and engagement. The lead-up to the film’s debut was nothing short of a marketing masterclass, as it almost seemed like everywhere you looked, Barbie promotions were pres
Martech
OCTOBER 17, 2023
Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations. In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops.
AdExchanger
OCTOBER 17, 2023
The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources that aren’t intentionally polarizing deserve ad dollars – full stop, says Vanessa Otero, CEO and founder of Ad Fontes Media, a startup that rates the news for bias and reliability, speaking on this week’s episode […] The post Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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