Adweek
AUGUST 17, 2022
"Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don't know how to depict them--so a lot of men don't feel seen at all," said Emma de la Fosse, chief creative officer of ad agency Digitas UK. Speaking at a recent Adweek roundtable, which brought together industry leaders to discuss.
VideoWeek
AUGUST 17, 2022
Last year saw UK broadcasters achieve their highest revenues in five years, thanks to post-pandemic TV advertising resurgence, according to Ofcom’s Media Nations 2022 report. As lockdown restrictions lifted in 2021, live TV viewing fell by 13 percent but TV advertising returned to growth after six consecutive years of contraction. Ofcom found that ITV, Channel 4 and Channel 5 collectively generated £2.4 billion as a result.
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Adweek
AUGUST 17, 2022
There are times that I am thankful to work in an industry that, more than others, is comfortable talking about emotions. We have to be. Emotion is our currency. But even as advertisers, we're not always comfortable facing our own personal emotions. Especially the tough ones, like depression. And right now, our industry is going.
Martech
AUGUST 17, 2022
Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 17, 2022
"If it ain't broke, don't fix it!" Let me explain why this ubiquitous phrase doesn't apply to growth marketing. Over the last decade, I've been fortunate enough to have worked in positions at complacent startups, maximum-throughput Uber and many points in between. This has led me to firmly believe that every company should, at a.
AdExchanger
AUGUST 17, 2022
Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging. Of course, accurately measuring whether each individual person in a. Continue reading » The post AdExplainer: How To Use Attention Metrics appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 17, 2022
TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. This is aimed at allowing more refined audience planning, custom audience creation and improved measurement capabilities for advertisers using Canvas.
Adweek
AUGUST 17, 2022
It can be said without a doubt that the Fancy Feast brand team really knows who their customer is. (Hint: It is not the human buying the cat food.) It would also be easy to be confused by the brand's latest marketing stunt: a cat-themed Italian trattoria--lovingly named Gatto Bianco (aka "white cat")--in New York's.
AdExchanger
AUGUST 17, 2022
We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state level. Dark patterns involve using manipulative or ambiguous language that pushes people to take an action they either don’t understand or wouldn’t normally take, such as sharing their data or agreeing to recurring online payments. Continue reading » The post State Privacy Laws Will Spur Action Against Dark Patterns appeared first on AdExchanger.
Adweek
AUGUST 17, 2022
This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You may be among the millions of people who have read The Five Love Languages, a 1992 self-help book by Gary Chapman. According to the author, there are five languages we use to express and, perhaps.
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More About Advertising
AUGUST 17, 2022
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. Ladbroke Coral’s line is ‘Let’s Play together,’ part of a wheeze to position the betting firm as an entertainment product (its big.
Adweek
AUGUST 17, 2022
Coca-Cola received the highest placement value of any brand during the run of Netflix's fourth season of Stranger Things, with the series generating a combined $27.4 million, claims new research. The latest installments of the '80s-based sci-fi horror show was released at the end of May and beginning of July across nine episodes with an.
AdExchanger
AUGUST 17, 2022
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV inventory through two different lenses. Either it’s premium, walled-garden inventory that’s negotiated and purchased via upfronts.
Adweek
AUGUST 17, 2022
Reddit opened up the waitlist for its new Reddit Developer Platform, calling it a suite of resources and tools that will empower and enable developers to support the platform's 100,000-plus active communities and millions of users. The company explained in a blog post, "Currently, third-party developers on Reddit operate primarily as siloed resources for the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 17, 2022
The 2022 Inc. 5000 list was published on Tuesday, and although its purpose is mostly for marketing (companies pay for inclusion, after all), it is a useful benchmark for tracking the startup ecosystem. For instance, the top 100 companies on the list once included numerous strong ad tech contenders. In 2019, publisher ad tech company. Continue reading » The post Just Say No To Calling Yourself Crypto And Other Lessons From The Inc. 5000 List appeared first on AdExchanger.
Adweek
AUGUST 17, 2022
As the 2022 Women's National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the.
More About Advertising
AUGUST 17, 2022
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods of the Madmen provides fascinating insights into not just what made CDP great but how creativity could transform brands and businesses. It still could, of course, given the talent, vision. The post Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett first appeared on More About Advertising.
Adweek
AUGUST 17, 2022
VidMob, a technology platform focused on intelligent creative and marketing performance, has raised $110 million in its Series D funding. The technology company made the announcement Wednesday, saying Shamrock Capital, which also owns Adweek, led the investment round. "I just couldn't be more proud of this whole group of folks. It's our employees. It's the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
AUGUST 17, 2022
To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.
Adweek
AUGUST 17, 2022
To tackle misinformation around the November U.S. midterms, Meta will no longer allow any edits to social, political or electoral ads that have previously been approved to run in the week prior to Election Day, the company announced. The tech giant will not permit any new ads about social issues, elections or politics from Nov.
More About Advertising
AUGUST 17, 2022
Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review and awarded the lion’s share to Publicis Groupe, with WPP and VaynerMedia also taking a slice. Publicis is now thought to handle around 70% of the whole account, up from 30% before the review. The. The post Publicis Groupe wins lion’s share of Mondelez International’s $1.7bn media business first appeared on More About Advertising.
Adweek
AUGUST 17, 2022
A campaign from Mercedes-Benz, which juxtaposed the automaker's logo with images of nature to promote its electric car range, has been hijacked by sustainability brand WhereFrom--following accusations of "greenwashing" by the auto brand. The original posters from the car marque showed its symbol emblazoned across close up shots highlighting the beauty of nature: from the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to boost its CTV ad product. Although Mediaocean has deep roots in software for TV ad management and analytics, it’s evolved to embrace CTV and digital over the past year. (The. Continue reading » The post Mediaocean Swims To CTV; Shopping Ad Product News Spans Social appeared first on AdExchanger.
Adweek
AUGUST 17, 2022
As kids soak up the final days of summer sun and prepare to return to their studies, class is already in session for parents looking to save money on their back-to-school spending as inflation concerns loom. That's according to coupon company RetailMeNot, which recently surveyed more than 1,000 consumers to learn how they are navigating.
Martech
AUGUST 17, 2022
Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. However, there is a solution.
Adweek
AUGUST 17, 2022
As brands dive further into virtual worlds and characters, Dentsu Singapore is launching a new service to help brands create their own computer-generated personas to serve as endorsers and lifestyle influencers. Inspired by prominent virtual influencers that have gained popularity on social media over the past few years, Dentsu introduced its first character, Rumi, in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
AUGUST 17, 2022
The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.
Adweek
AUGUST 17, 2022
To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the individuals and companies anonymous to keep the conversations candid. Like other.
Digiday
AUGUST 17, 2022
Havas Media Group and PubMatic ink partnership, as buyers eye reduced ad tech taxes. The post The demand for cookieless targeting is fueling ‘SPO 2.0’ appeared first on Digiday.
Adweek
AUGUST 17, 2022
TikTok introduced its newest suite of commerce products, Shopping Ads, with the aim of enabling brands to easily build engaging consumer experiences that make shopping exciting and entertaining. According to a global research study TikTok conducted with Material earlier this year, 56% of TikTok users said ads on the video creation platform lead them to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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