Adweek
OCTOBER 31, 2022
As users browse the Twitter mobile application, they may come across videos that will automatically begin playing. Users have the option to stop videos from automatically playing, if they'd prefer. Our guide will show you how to stop videos from automatically playing in the Twitter mobile app. Note: These screenshots were captured in the Twitter.
Marketing Dive
OCTOBER 31, 2022
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.
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Adweek
OCTOBER 31, 2022
Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework. Advertisers on YouTube will gain access to Zefr's measurement functionality via the Google Ads Data Hub, giving them additional transparency into their.
AdExchanger
OCTOBER 31, 2022
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, Continue reading » The post Why Snowflake And AWS Are On Their Way To Data Dominance appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 31, 2022
When Hurricane Sandy made landfall 10 years ago, New Yorkers had no idea the powerful storm would wash away more than errant street debris. The historic, punishing storm swept away a swath of lower Manhattan's financial district. One major casualty was the local shopping mall Pier 17, which for years was a hotspot for dining.
Ad Monsters
OCTOBER 31, 2022
Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. .
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 31, 2022
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media. Continue reading » The post Bloomberg Opens Up Its First-Party Data To Advertisers appeared first on AdExchanger.
Adweek
OCTOBER 31, 2022
It took mainstream media a long time to really begin tapping into the global interest in female athletes. While we still have a long way to go before we see these sports stars receive truly equitable treatment alongside their male counterparts, brands and networks are awakening to the desire of fans to see and support.
Marketing Dive
OCTOBER 31, 2022
Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year.
Adweek
OCTOBER 31, 2022
Before there was even marketing, there was word of mouth. In the latest episode of Let's Talk About Brand, Saul Colt, founder and creative director at The Idea Integration Company explains how to get people talking, why it matters, how it differs from traditional "influencer marketing" and how to measure your results. Let's Talk About.
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Marketing Dive
OCTOBER 31, 2022
Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.
Adweek
OCTOBER 31, 2022
Picture this: You're an eager trick-or-treater on Halloween night, standing before a generous neighbor and awaiting your well-earned sweet treat. You present your pumpkin-shaped bucket, hoping for some top-tier chocolate. Instead, the neighbor hands you tiny cardboard box that triggers a wail of sheer terror. So, what's in the box? Sun-Maid's vp of marketing, Fernando.
Martech
OCTOBER 31, 2022
Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags.
Adweek
OCTOBER 31, 2022
World Wrestling Entertainment is spinning the Wheel of Fortune. WWE Superstar Xavier Woods will appear on Celebrity Wheel of Fortune Monday night. The sports entertainment organization and the game show are also collaborating on a casting call for WWE fans, for a full week of episodes that will shoot in February and air in late.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 31, 2022
Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others. . The relationship between IT and marketing, especially marketing data, is one example affected by constant change. Here’s how. A look at IT and marketing data’s relationship. Technology is developing exponentially.
Adweek
OCTOBER 31, 2022
For Halloween, Adweek staffers decided to put together a goodie bag of treats for our readers. Here are our favorite Halloween ads over the years, from humor to horror, including some iconic spots from brands like Mars, Ikea and Geico. Take a look and see if your favorite ad made the cut (get it?
Marketing Dive
OCTOBER 31, 2022
To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.
Adweek
OCTOBER 31, 2022
Things are getting Weird at Roku--and T-Mobile is on board. Roku's biggest original is just a few days away from premiering. Weird: The Al Yankovic Story, starring Daniel Radcliffe, debuts on The Roku Channel on Nov. 4, and Roku and T-Mobile partnered in the connected TV company's first 360 activation. The activation is both on-.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 31, 2022
Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital venture when he was rudely defenestrated from his creation WPP. Faith in Sorrell helped S4 rise to a dizzy valuation of £6.7bn not that long ago, more than half the giant WPP’s then valuation. But. The post Falling share valuations could lead to takeover challenges for the ad holding companies first appeared on More About Advertising.
Adweek
OCTOBER 31, 2022
Facebook began rolling out professional mode for creators last December, and the social network said Monday that the option is now extended to anyone globally who wishes to become a creator on the platform. Parent company Meta wrote in a blog post Monday, "We believe Facebook is a place where high-quality, original content can spark.
AdExchanger
OCTOBER 31, 2022
The impact of an ad is tied to how close the marketer can get to the moment when a consumer makes a purchase decision. The value prop behind many new. Continue reading » The post How First-Party Data Makes Moment Marketing Possible appeared first on AdExchanger.
Adweek
OCTOBER 31, 2022
Experiential marketing has often been underrated in terms of allyship and action for the LGBTQ+ community--and of late, it has been taking up less headspace than sexy mass media brand plays amid surges and lockdowns. But as experiential rises again, consider what it now means to be on the ground with the LGBTQ+ community. It.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
OCTOBER 31, 2022
HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and over 40 million opted-in televisions across 100 countries.
Adweek
OCTOBER 31, 2022
Bayern Munich player Alphonso Davies is one of soccer's rising stars, who is set to play in his first World Cup for the Canadian men's national team later this year. But some fans may not realize that before achieving glory on the soccer field, Davies's journey began in a refugee camp. "Anyone can become a.
Martech
OCTOBER 31, 2022
Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12% reported a significantly bigger budget, according to the 2022 State of B2B Marketing Budgets report.
Adweek
OCTOBER 31, 2022
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and director of audience engagement Jess Zafarris are joined by Katie Donnel, senior marketer at Uber Eats, and Simon Armour, creative director at Kamp Grizzly to discuss Uber Eats' Halloween horror film starring Keke Palmer, how the film came.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
OCTOBER 31, 2022
From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.]. The post Data and Privacy: The State of Play appeared first on ExchangeWire.com.
Adweek
OCTOBER 31, 2022
Social logins, the options people have to log in to a website with credentials from their social platforms like Facebook or Google, are increasingly falling out of favor among publishers amid increasing privacy regulation and media companies' desire to own their relationship with audiences, four sources told Adweek. When social logins started popping up on.
Martech Series
OCTOBER 31, 2022
optimisus’ goal is to make this free-sharing society a reality by giving readers, content creators, and editors the ability to earn tokens. At Optimisus, the team believes that a world in which users are rewarded for their time spent reading, interacting, and engaging with content is what the media industry will look like in the future. Optimisus’ goal is to make this free-sharing society a reality by giving readers, content creators, and editors the ability to earn tokens from the t
Adweek
OCTOBER 31, 2022
Amazon Studios has a new head of marketing. The company named Warner Bros. veteran Sue Kroll as its new chief, reporting directly to head of Amazon Studios, Jennifer Salke. Kroll will begin her role immediately, overseeing global marketing strategy and campaigns for the streamer's movies and TV series, including any future theatrical. The executive has.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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