Seth Godin
OCTOBER 22, 2023
Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees had to do (especially women) in managing and expressing emotions as part of their job. She talked about how exhausting it was for flight attendants to show up with a smile, even when they didn’t feel like it. Emotional labor is the opposite of the industrial economy’s task-based, measured output.
Chief Martech
OCTOBER 22, 2023
At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it.
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AdExchanger
OCTOBER 22, 2023
Hey readers! Welcome to the AdExchanger Commerce newsletter. I’m senior editor James Hercher, and this week we examine a few new-age food and drink companies as they make the jump from DTC brands to retail product sellers. DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG […] The post DTC Grocery Brands Thrive On Social, But Can They Win In Retail?
Exchange Wire
OCTOBER 22, 2023
In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [.] The post TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
OCTOBER 22, 2023
Google Analytics 4 (GA4), the replacement for Universal Analytics (UA), was designed to provide enhanced user insights and better data privacy protection for today’s digital environment. Rather than a slate of slight upgrades, GA4 is a true ground-up rebuild, with the focus now on customer experience. GA4 was also built to take advantage of the […] The post GA4 Has A Steep Learning Curve, But Its Pros Outweigh Its Cons appeared first on AdExchanger.
Ad Ops Hero
OCTOBER 22, 2023
In the ever-evolving world of Artificial Intelligence (AI), there are two primary categories that stand out: Weak AI and Strong AI. Each serves a unique purpose, and understanding the difference is essential in grasping the potential and limitations of AI. So, let's dive into these two fascinating realms of artificial intelligence. 1. Weak AI (Artificial Narrow Intelligence): Weak AI, often referred to as Artificial Narrow Intelligence (ANI), is the type of AI that we interact with in our daily
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Ops Hero
OCTOBER 22, 2023
In the fast-paced world of artificial intelligence, there is an ongoing revolution that keeps tech enthusiasts intrigued: the showdown between Deep Learning and Machine Learning. While the concepts may appear similar at first glance, it's the nuanced distinctions that make all the difference. Let's explore these two remarkable realms of AI with a focus on unique insights and applications.
Digiday
OCTOBER 22, 2023
No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy changes exert more influence on them. Not only does standardization become paramount when ensuring accurate measurement, attribution and optimized campaign results, but without good data in place, AI tools would be ineffective.
Ad Ops Hero
OCTOBER 22, 2023
While a number of definitions of artificial intelligence (AI) have surfaced over the last few decades, John McCarthy offers the following definition in this 2004 paper (link resides outside ibm.com), " It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.
Digiday
OCTOBER 22, 2023
There have been a series of high-level departures from holding company agencies in the last several weeks and months — along with some rumored that haven’t happened yet. Among them is Joshua Lowcock, who last week left IPG media agency UM where he was chief media officer for the independent pastures of Wisconsin-based Quad where he takes on the president’s role.
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Rob Campbell
OCTOBER 22, 2023
Hello daaaaarlings, I’m back. What an amazing week. I met so many incredible people and not one of them looked too disgusted at my outfits … except the designer from Celine, but then I was wearing a t-shirt featuring an image of my cat. She literally asked, “which designer is that” … and when I told her it wasn’t a designer, it was my 16 year old cat, she smiled a smile that failed to convey her utter fear – to which she made her excuses and got the hell
Digiday
OCTOBER 22, 2023
For all you know, this sentence could be written by artificial intelligence technology. The same can increasingly be said of any image, video or even audio file uploaded online. In an attempt to help people distinguish between AI-generated and human-generated content, Adobe and the Coalition for Content Provenance and Authenticity have proposed a system for disclosing how a piece of content was created.
Bhatnaturally
OCTOBER 22, 2023
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Volkswagen Taos, Liquid Death and more. Volkswagen Taos: no going back ‘Nothing else will satisfy you once you get used to the comfort of Volkswagen Taos. Such a simple idea is brought alive well in [.
Digiday
OCTOBER 22, 2023
Wondery is putting its podcasts into three free, ad-supported streaming TV (FAST) channels on Freevee, also owned by its parent company Amazon, in a bid to reach a new audience for their podcast shows. The channels will be the first ones on Freevee dedicated to podcast content when they go live on Oct. 31. But it’s also a way for the company to monetize its podcast content in a new way.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
OCTOBER 22, 2023
Mental health issues are on the rise – not least among new parents – which is why the NSPCC is highlighting its support services in this area. This ad, by agency Calling, uses a true life experience as a reminder that, by making even just a small connection, you can really help someone who is … The post NSPCC’s ‘Reconnecting’ campaign spotlights support for parents first appeared on More About Advertising.
Digiday
OCTOBER 22, 2023
Think the generative AI boom is bound to bust? A new report from the International Data Corporation says it’s time to buckle up. Last week, the market intelligence firm released a new forecast predicting that generative AI investments will rise from $16 billion this year to a staggering $143 billion in 2027. While generative AI accounts for just 9% of overall AI spending in 2023, the firm expects that will increase to 28% within five years.
AdvertiseMint
OCTOBER 22, 2023
What are the best Amazon arbitrage tools? Amazon provides opportunities for sellers to make money through online arbitrage. However, finding the right deals can be challenging and time-consuming. Fortunately, Amazon arbitrage tools are designed to make your journey easier and more profitable on the Amazon marketplace. This article will explore the best online arbitrage tools for Amazon sellers.
Digiday
OCTOBER 22, 2023
The story was first published on Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → There’s no shortage of chatter about how Generation Z is diving into the world of AI at work. But what’s been missing is the hard data.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
OCTOBER 22, 2023
The Definition of Gross Rating Points Gross Rating Points, known as GRP, is a critical metric in the advertising and media planning sector. At its essence, the GRP measures the total advertising impressions an ad campaign achieves relative to the target audience. In straightforward terms, if you’re curious about the reach and effectiveness of an advertising campaign as a marketer, GRP offers an insightful answer.
AdExchanger
OCTOBER 22, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […] The post Publishers Grapple With The “Post-Social” Web; The Plight Of The 25-Year-Old Media Planner appeared first on AdExchanger.
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