Adweek
MARCH 22, 2024
Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare allowances, we've received many undeniably excellent benefits to support caregiving responsibilities and promote well-being. But the fact is, women still can't have it all.
The Ad Tech Blog
MARCH 22, 2024
Tech startups can achieve GDPR compliance while managing data analytically by implementing stringent data governance frameworks, ensuring that data processing activities are transparent, and applying data minimization principles. Incorporating AI and data science strategies to automate compliance tasks and data handling procedures can also be crucial in navigating these challenges efficiently.
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Adweek
MARCH 22, 2024
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a 23-year-old Londoner, is one such fan. He's obsessed with soccer: watching it, working as a tour guide at Wembley Stadium.
AdExchanger
MARCH 22, 2024
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 22, 2024
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On this episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current.
Martech
MARCH 22, 2024
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MARCH 22, 2024
Who are you to make things better? How dare you raise your hand to help, offer an idea, take responsibility… Perhaps it might be helpful to reframe that feeling as the generosity of improvement instead. If not you, who? If not now, when?
Smart Insights
MARCH 22, 2024
From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2023. Since then, many other … The post The best Generative AI tools for writing marketing plans and strategies? appeared first on Smart Insights.
AdExchanger
MARCH 22, 2024
When an advertiser places video content on a publisher’s site, the opportunities are manifold. Do they place the ad between content, next to content or floating next to content? Is it an adhesion unit, or do you scroll past the ad? Does the player loop ads, or does the video ad precede content? Is that […] The post Goodbye, Outstream: The Digital Video Classification Shakeup appeared first on AdExchanger.
Oko
MARCH 22, 2024
So, you’ve decided to partner up with an MCM — that can be a great way to expand your options. But how do you tell the difference between providers? In this blog, we’ll show you the way forward. One of the best ways to level up your site revenue is by graduating from AdSense, Google’s […] The post 5 Things To Look For In A Google MCM Partner appeared first on OKO Digital.
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More About Advertising
MARCH 22, 2024
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and planning agency mSix&Partners to form what it calls “a new fully-integrated agency with AI at its heart” under the new global brand T&Pm. T&P (as was) now employs 1,900 people across four continents with 45 … The post WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp first appeared on More About Advertising.
MNTN
MARCH 22, 2024
Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. That problem is a thing of the past now. Digital technology has made it possible to be more precise about reaching consumers. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography.
More About Advertising
MARCH 22, 2024
Football Manager is the video game that takes armchair football punditry to the next level. Now McCann London and Xbox have taken it up another notch by recruiting an eager gamer – and Wembley Stadium tour guide – for a real-life job as a tactician at Bromley FC. Nathan Owalabi got the gig after an … The post McCann and Xbox recruit real-life ‘Football Manager’ for Bromley FC first appeared on More About Advertising.
Exchange Wire
MARCH 22, 2024
This week on The Stack: Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip Several partnerships made this week’s news: Disney will be teaming up with Google’s [.] The post Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 22, 2024
Technology consultant Globant is a long-term client of agency Gut, but this new ad is their first work together since the two became part of the same family in November. “Taste ID” introduces a spoof new technology that allows users to order food on their phones using their tongues. A boardroom demo, followed by passing … The post It’s phone lickin’ good: Gut’s ad for new owner, Globant first appeared on More About Advertising.
Martech
MARCH 22, 2024
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital).
More About Advertising
MARCH 22, 2024
Labour leader Keir Starmer is among those who have expressed outraged disbelief that Nike has dared to mess with the red-and-white St George’s Cross. The England flag is a mix of navy, light blue, and purple on the team’s new £125 kit, launched ahead of the Euros this summer. Nike introduced the shirt as “A … The post Nike under fire for turning the England flag purple ahead of Euro 24 first appeared on More About Advertising.
MNTN
MARCH 22, 2024
As media companies continue to spend on big-budget, premium streaming content, they’re looking for ways to get more out of their investment. One of their newest methods is a bit of a blast from the past: streaming originals… broadcast on linear TV. Traditional TV viewers may have recently seen Hulu’s hit show “Only Murders in the Building,” which showed up on ABC this January.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Basis
MARCH 22, 2024
It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year. Google is by no means early to the party when it comes to taking a stance against the legacy identifier, considering that Mozilla’s Firefox started limiting cookies
Martech
MARCH 22, 2024
Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many businesses, facing economic pressure, prioritize short-term gains over long-term brand health.
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