Adweek
JANUARY 12, 2023
It's official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m., followed by a reception. For its first year at upfront.
Marketing Dive
JANUARY 12, 2023
In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.
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Adweek
JANUARY 12, 2023
Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. He takes over from Thomas Le Thierry, who will transition to become its client adviser for the region. Stucchi steps up from CEO of Southern Europe, a role he took on in 2017. In overseeing the.
AdExchanger
JANUARY 12, 2023
Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in. The post IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 12, 2023
McCormick & Company, the food industry giant behind French's, Schwartz, Ducros, Frank's RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review. After slowly increasing its scope over the years, the Dentsu Media agency won the chunk of McCormick's business it was missing--namely, the Europe, Latin America and Southeast Asia.
Martech
JANUARY 12, 2023
This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical and achievable. This comes amid a flood of competing priorities, including: Demands for short-term financial results from shareholders. Leaders needing to achieve business objectives.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 12, 2023
Ditching the shopping shortcut sees the platform questioning its social commerce strategy as its ByteDance competitor irons out end-to-end operations.
Adweek
JANUARY 12, 2023
In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. "You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago," said Adam Lovallo, founder of digital agency Thesis. "That's no longer the case." In 2023, brands are diversifying.
AdExchanger
JANUARY 12, 2023
Programmatic OOH – paired with new cross-channel management capabilities – means prospects can now be served OOH ads on their actual journey to the store as part of a more holistic. The post How Programmatic OOH Can Reignite The Cross-Channel Customer Journey appeared first on AdExchanger.
Adweek
JANUARY 12, 2023
The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction. With the deal, the publisher will meet rising demand from marketers for premium video.
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Martech
JANUARY 12, 2023
Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. Based on new research, disconnected experiences are the top frustration for retail customers, while 65% of those surveyed said they would remain loyal to retailers who provide personalized experiences (data from a double-blind study of over 5,000 consumers across the U.S., UK, Australia, Canada and Singap
Adweek
JANUARY 12, 2023
Discord Nitro subscribers have access to exclusive features on the messaging platform, including the ability to use a GIF or custom image as a background during video chats. Our guide will show you how to use a custom background in video chats in the Discord desktop application. Note: These screenshots were captured in the Discord.
AdExchanger
JANUARY 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Tuesday, January 17. We will not be publishing any content on. The post Putting The ‘Intern’ In Internet; Will Google Play ChatGPT Whac-A-Mole? appeared first on AdExchanger.
Adweek
JANUARY 12, 2023
The National Hockey League teamed up with Pepsi on free-to-play weekly pick 'em game the Pepsi Zero Sugar NHL Goalie Challenge. Every week, NHL fans in Canada and the U.S. can choose three NHL goalies to either get a win, have the most saves, have the fewest goals against or have a shutout for the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
JANUARY 12, 2023
Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. DAZN revenues totalled $2.3 billion last year, representing 70 percent growth YoY. The service claims to reach 15 million paying subscribers, on more than 130 million connected devices. As well as its own dedicated app, 100 million users watch DAZN on YouTube, the report noted.
Adweek
JANUARY 12, 2023
Meta continued to take actions against data scraping on its platforms, this time setting its sights on Voyager Labs. The company filed a legal action against Voyager Labs in federal court in California, seeking to ban it from Facebook and Instagram for creating fake accounts and scraping user data. Meta disabled Voyager Labs' accounts and.
Martech
JANUARY 12, 2023
Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented.
Adweek
JANUARY 12, 2023
Many people can recall anti-drug messages from their youth--if you grew up in the U.S. in the 1980s or '90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
JANUARY 12, 2023
Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [.]. The post How will Web3 develop in 2023? appeared first on ExchangeWire.com.
Adweek
JANUARY 12, 2023
Pew Research Center shared a new study examining links shared by prominent Twitter accounts and how they differ from those shared on alternative social media platforms such as Parler and Truth Social.
Marketing Dive
JANUARY 12, 2023
Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.
Adweek
JANUARY 12, 2023
For many, mental health can not only be a challenge in itself, but can oftentimes be a lonely battle. For PAWS NY, a nonprofit pet organization, pets are not just great companions, but are powerful healing aids. To highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a heart-tugging.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 12, 2023
MessageGears, the leading customer engagement platform for big consumer brands, today announced that it has acquired Swrve, the world’s premier mobile app marketing platform that helps enterprise brands deliver stunning mobile experiences for their customers. “We’ve created the preeminent end-to-end customer engagement platform for modern enterprises, where brands can unlock the power of their data and activate it across every digital channel.
Adweek
JANUARY 12, 2023
FX chairman of content and productions John Landgraf, who coined the phrase "peak TV" back in 2015, believes the industry has indeed peaked. In 2022, Television output increased to 599 scripted series--the most of all time, according to FX's annual tally. And it's no longer sustainable. "I think we have a strong indication that we're.
Exchange Wire
JANUARY 12, 2023
The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [.]. The post Clean rooms, walled gardens and identity: ad tech at CES 2023 appeared first on ExchangeWire.com.
Adweek
JANUARY 12, 2023
These days, the safest bet is that a sizable portion of the ads you'll consume in the coming weeks will be from sports betting apps, especially with the Super Bowl just around the corner. And if you review just a sample of past campaigns from brands like BetMGM, WynnBet and TheScore, you can spot a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPushup
JANUARY 12, 2023
In this guide, we’ll provide you with a comprehensive overview of Programmatic Buying and give you the tips and techniques you need to become a master of this powerful advertising method. Programmatic buying is an important part of programmatic advertising and has become an increasingly popular way for businesses to advertise online. In fact, programmatic [.].
AdExchanger
JANUARY 12, 2023
First, get our boots-on-the-ground CES rundown on all things TV. Then: a roundup of Big Tech’s antitrust troubles in 2023. The post The Big Story: Analyzing TV Measurement At CES appeared first on AdExchanger.
AdPushup
JANUARY 12, 2023
Data is becoming more and more important in today’s world. As such, it is critical to have a platform that can help you manage your data effectively. Here are the Top 7 Data Management Platforms that you should consider using in 2023. According to Experian, 83% of businesses see data as an integral part of [.].
Digiday
JANUARY 12, 2023
This story was first reported on, and published by, Digiday sibling WorkLife. Every worker could likely use ChatGPT in some way to make their workflow faster if they wanted to. Employees in industries ranging from marketing to education are taking advantage of the artificial intelligence bot developed by OpenAI. ChatGPT can be used from tasks including writing emails, scripts and social media copy — and the sign up to do so is seamless, requiring just an email, phone number and first and last na
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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