Adweek
OCTOBER 7, 2022
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off these permissions to prevent people from finding their Twitter profile through those methods. Our guide will show you how to prevent users from finding your Twitter profile using your email address or phone number.
Marketing Dive
OCTOBER 7, 2022
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Adweek
OCTOBER 7, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a creepy Netflix stunt to new products from White Castle and Evil Genius Beer Company. Morsel #1: Truff will never say "when" Picture this: You're in an Italian joint in New York City, and the waiter is.
AdExchanger
OCTOBER 7, 2022
Roku premiered “The Lesbian Bar Project” in New York City, a docuseries chronicling lesbian-owned bars scattered across the country. The three-episode miniseries was co-produced by Roku’s Brand Studio and German liqueur company Mast-Jägermeister, the title sponsor of the show streaming on The Roku Channel. The post Jägermeister And The Roku Brand Studio Co-Produce “The Lesbian Bar Project” appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 7, 2022
Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. Brand equity is a term that sounds like it's rooted in the world of finance. In some ways, it is, because it's all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or.
Marketing Dive
OCTOBER 7, 2022
Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a budding resale market underpins strong demand for the nostalgia-themed meals.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 7, 2022
This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned.
Adweek
OCTOBER 7, 2022
Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end. The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop. And it's Emeka Ofodile's job to see that they do, whether that's on.
AdExchanger
OCTOBER 7, 2022
Daniel FolkmanSVP, BusinessGopuffOh, the places you’ll go, Gopuff. Now that on-demand delivery service Gopuff has an ad platform business, it’s become an unlikely springboard to help creators market their brand ventures. A non-advertising business that launches an ad platform is a bit like a rowboat erecting a crude sail in front. Yes, it’s going to.
Adweek
OCTOBER 7, 2022
The first pitch of Major League Baseball's 2022 postseason is scheduled to be thrown at 12:07 p.m. ET Friday at Progressive Field and Cleveland and, for the first time ever, live look-ins from all four rounds of the playoffs will exclusively be available on Twitter. The social network said fans should keep an eye on.
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Marketing Dive
OCTOBER 7, 2022
In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.
Adweek
OCTOBER 7, 2022
You're a brand that has spent hundreds of thousands of dollars and hours of labor building an activation in the metaverse. But how do you make sure people show up in a space that exists outside of the traditional realms of marketing? For starters, you speak their language. Walmart is doing just that by using.
Martech
OCTOBER 7, 2022
If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This last category is critical, and will help you avoid making a costly mistake.
Adweek
OCTOBER 7, 2022
TikTok allows users to turn on an "activity status" feature that will allow them and their followers that they follow back to see each other's activity status on the platform. People can only see another user's activity status if they have the featured turned on for their own account. Our guide will show you how.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 7, 2022
Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent ten years using AI to generate text such as maximally effective email subject lines, Persado is currently leveraging a database of over 100 billion language impressions and 1.2 billion annual interactions with brands to automatically identify words and phrases likely to transform be
Adweek
OCTOBER 7, 2022
Anticipation is building for FIFA World Cup Qatar 2022, which will kick off Nov. 20 and see a champion crowned Dec. 18, and Twitter is sharing the excitement of football fans worldwide. The upcoming tournament marks the first time the World Cup will be held during the winter, due to the intense heat experienced by.
Martech Series
OCTOBER 7, 2022
Zappi , a leading consumer insights platform designed for creators, announced recognition from Comparably, a leading workplace culture site and corporate brand reputation platform, for its company culture. With 95% of positive reviews, Zappi was selected out of 70,000 companies across the U.S. and won across all four of this quarter’s categories including Happiest Employees, Best Compensation, Best Work-Life Balance, and Best Perks and Benefits in the small and mid-size businesses category.
Adweek
OCTOBER 7, 2022
Meta said Thursday that it identified more than 400 malicious Android and iOS applications aimed at stealing users' login information for Facebook, and it reported those findings to Apple and Google so that those apps can be removed from their respective app stores. People whose accounts were compromised by those apps were also alerted by.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
OCTOBER 7, 2022
Usercentrics, leading provider of consent management solutions, announced leadership changes to accelerate its innovation in consent management and data privacy. The data privacy industry is evolving rapidly. This has made innovation vital in terms of developing technologies, and in keeping pace with constant change in the regulatory landscape. “Usercentrics’ mission has always been clear — to enable companies around the world to build trust via transparency, while achieving compliance wit
Adweek
OCTOBER 7, 2022
Performance marketing inherently promises results--and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around privacy has forced brands need to find alternatives to cookies and third-party data sources to build digital resilience and stay competitive in a privacy-first marketing ecosystem. About 64% of customers expect a tailored brand experience.
Martech Series
OCTOBER 7, 2022
TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Digital ad verification and fraud prevention platform, TrafficGuard , announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.
Adweek
OCTOBER 7, 2022
The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives. The publisher, which hosts a series of on-stage performances involving personal essays, humor and reporting, worked with the disability.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
OCTOBER 7, 2022
AI technology company, Ezoic, recognized for corporate social responsibility with Tech Cares Award from TrustRadius. Ezoic, the AI-driven technology platform for digital publishers, has received a 2022 Tech Cares Award. This annual award from TrustRadius celebrates companies that have gone above and beyond to provide impactful corporate social responsibility (CSR) programs for their employees and communities.
More About Advertising
OCTOBER 7, 2022
A young family member came across MAA the other day and said: “Where are the cats?” “Don’t do cats,” MAA replied grumpily but, surprisingly, there’ve been a fair few over the years – Cravendale etc. This is probably tops though. By Buzzman For tech refurb firm Back Market, making the point that your gadget now.
Martech Series
OCTOBER 7, 2022
At Evolve, the company’s quarterly product launch event, it announced enhancements to its Customer Success, Product Experience, and Community solutions. Gainsight , the platform for Durable Growth kicked off Evolve, its quarterly product launch event, today with major updates to its key product lines. Together, the updates help B2B SaaS companies of all sizes and verticals drive durable growth through customer success, product experience, and community-led business strategies.
More About Advertising
OCTOBER 7, 2022
Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a winning streak with seven new accounts this year including Fiat owner Stellantis. Aldi says: “We would like to take this opportunity to thank Universal McCann for the integral part they have played in our growth. The post The media agency merry-go-round: Aldi for Starcom, BMW Europe for iProspect first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
OCTOBER 7, 2022
Scale3 Labs raises seed round led by Redpoint Ventures. Scale3 Labs, a web3 infrastructure company, announced a $5.3M seed round led by Redpoint Ventures, with participation from Mysten Labs and Howard University. Operating nodes is extremely complicated with technical know-how being a must. When a problem occurs with a node, the operator must be able to remedy the situation quickly, otherwise time and money are lost.
More About Advertising
OCTOBER 7, 2022
WPP is bringing its One School initiative for Black creatives with The One Club for Creativity to the UK. Initially there are 15 places. One School launched in the US in 2020 as a free online alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative. The post WPP brings One School for Black creatives to the UK first appeared on More About Advertising.
Martech Series
OCTOBER 7, 2022
Faye’s new Zendesk integration, Zoom Meetings in Zendesk, expands Zendesk’s native capabilities, seamlessly connecting Zoom Meetings and Zendesk. Faye, a global leader in software strategy, deployment, integrations, and ongoing management for mid-market and enterprise organizations, launched Zoom Meetings in Zendesk. This new application will enable Zendesk Support users to resolve customer inquiries faster, simplify workflows, and deliver more personalized service.
Brid.tv
OCTOBER 7, 2022
Are you considering monetizing your video content through instream advertising? Then you should get familiar with the most common types of instream video ads. Today we tackle the topic of mid-roll ads — what they are, why you should use them, and how to place them on your content. Table of Contents. [ hide ] What Are Mid-Roll Ads? Where Can You Find Mid-Roll Ads?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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