Adweek
FEBRUARY 8, 2023
Few would recommend contacting your ex on Valentine's Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance. a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard.
The Ad Tech Blog
FEBRUARY 8, 2023
The worst daily standup Probably the worst daily standup meeting I was part of had 30+ people. Imagine 30 people in a room (plus some more remotely ) with 1 minute each to share their updates. It was unproductive, boring, and wasteful. Although this is an extreme example, most of the daily standup meetings fall under this spectrum. As a result, team members don’t want to attend; they look at them as busy work (“why am I keeping JIRA up to date?
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Adweek
FEBRUARY 8, 2023
President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech. To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. "Pass bipartisan legislation to strengthen antitrust enforcement and prevent big online platforms from.
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 8, 2023
In recent years, the iconic design of McDonald's food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald's France, created by TBWAParis, the brand has released three posters featuring different building doors, which are also reminiscent of a.
Martech
FEBRUARY 8, 2023
Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 8, 2023
As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?
Adweek
FEBRUARY 8, 2023
Even the House of Mouse isn't immune to the challenging economic climate. After Disney lost $1.5 billion in direct-to-consumer revenue last quarter, former CEO Bob Iger made his return, ousting his successor Bob Chapek.
Marketing Dive
FEBRUARY 8, 2023
Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar.
Adweek
FEBRUARY 8, 2023
When a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that's as close as it can get to drawing a perfect pop-culture triangle. Frito-Lay came into Super Bowl 57 teasing at rapper Jack Harlow's presence in its ad, then.
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Marketing Dive
FEBRUARY 8, 2023
Reporting strong Q4 results, the group also pointed to deals like Kroger-Albertsons as a sign retail media and commerce will stay in the spotlight.
Adweek
FEBRUARY 8, 2023
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance marketing," Krishan Bhatia, president and chief business officer for NBCU's ad sales division, told Adweek.
Martech
FEBRUARY 8, 2023
SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in response to frequently asked questions. By mid-January they had published around 75 such articles. Why we care.
Adweek
FEBRUARY 8, 2023
As America gears up for the Big Game this weekend, Animal Planet is busy with a Super Bowl of its own. Team Ruff and Team Fluff are returning on Sunday at noon for Puppy Bowl 2023, the 19th iteration of the call-to-adoption TV event. And they're bringing a whole slate of marketing partners. Puppy Bowl.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
FEBRUARY 8, 2023
Partnership provides joint customers the ability to stream and visualize SaaS security alerts Adaptive Shield , the leading SaaS Security Posture Management (SSPM) company, has partnered with Datadog, the monitoring and security platform for cloud applications, to provide joint customers with the ability to stream and visualize SaaS security alerts from Adaptive Shield.
Adweek
FEBRUARY 8, 2023
Fox is scoring big with Super Bowl 57. In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. "The money came in late, so we had some nervous.
Martech Series
FEBRUARY 8, 2023
Infosys Equinox Studio enables modern enterprises to meet today’s demands for compliance and security to performance and resilience Infosys, a global leader in next-generation digital services and consulting, today launched Infosys Equinox Studio to help businesses shape, integrate, publish and manage next-generation composable, computational commerce experiences from a single low-code/no-code cloud-native platform.
Adweek
FEBRUARY 8, 2023
In 2023, movie trailers are putting the super back in Super Bowl. Though movie studios have typically held off on making big ad investments in the Big Game in recent years, several companies are reportedly doubling down on Super Bowl Sunday's matchup between the Kansas City Chiefs and the Philadelphia Eagles to promote upcoming films.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 8, 2023
Backed by Fivetran’s Commitment to High Quality, Data Integrity and Security, the Company Will Deliver Hundreds of New Connectors in the Next Year Fivetran , the global leader in automated data movement, announced a new offering that brings more SaaS connectors to market at an accelerated pace, along with a program to deliver them to enterprises by request.
Adweek
FEBRUARY 8, 2023
After last year's Super Bowl found Jason Sudekis morphing into other people and vice versa, TurboTax's Super Bowl 57 spot doesn't feature a big name, but rather a dancer who doesn't have to do taxes. As the culmination of the "Come to TurboTax" campaign from Wieden+Kennedy, "Dancer" continues the messaging of "Don't Do Your Taxes.".
Martech Series
FEBRUARY 8, 2023
Permutive now offers increased control, addressability, and revenue for publishers and advertisers alike while providing transparency and efficiency for agencies Permutive , a privacy-safe audience platform for publishers and advertisers, announced streamlined, efficient access to standardized publisher first-party data via Xandr’s Marketplace. Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based audience segme
Adweek
FEBRUARY 8, 2023
As creators who don't rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown--whose account @therealtiktokdoc is approaching 8 million followers--favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 8, 2023
In the U.S. 84% of consumers believe that a business with a business website is more credible Rosalind IT Services is a top-notch IT consulting organization based in the U.S.A. It has recently started offering Web Design services for all kinds of small businesses in the country. The reason for the initiative is that most SMEs lose their customers because of bad design or poor content.
Adweek
FEBRUARY 8, 2023
Green was never meant to wear go-go boots. Instead of an anxious man, Orange was supposed to be a funny woman. Blue had to be cool and confident, since 54% of more than 10 million fans voted to make it the new M&M's color in 1995, edging out pink and purple. All of this is.
Martech Series
FEBRUARY 8, 2023
Annual awards celebration held at LEAP 2023, recognized digital teams and leaders for outstanding achievements in Continuous Product Design Quantum Metric, the Continuous Product Design platform for customer-driven digital experiences, has announced the 2023 CPD Signal Award winners. The annual awards program is dedicated to recognizing Quantum Metric customers for their outstanding achievements using Continuous Product Design (CPD), a methodology for aligning and prioritizing teams around the
Adweek
FEBRUARY 8, 2023
Avocados From Mexico is taking biblical inspiration for its Super Bowl spot this year, which stars Anna Faris as Eve in a twist on the story of Original Sin. In the 30-second ad, Faris takes an avocado from the garden of Eden after the apple, triggering a vision of a future avocado-based utopia where New.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 8, 2023
AutoAnything, one of America’s largest and fastest-growing online retailers of specialized automotive products, has partnered with Blue Meteor, a leader in product information management, to accelerate new product introduction and product updates from its suppliers. AutoAnything , one of America’s largest and fastest-growing online retailers of specialized automotive products, has partnered with Blue Meteor, a leader in product information management, to accelerate new product introd
Adweek
FEBRUARY 8, 2023
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Consider Mr. Peanut a twice-roasted nut. Planters and.
More About Advertising
FEBRUARY 8, 2023
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled the business since 2009, declined to repitch in a new process run by Oystercatchers. John Lewis ads have defined Christmas for many over the period, leading to big budget battles among retailers. John Lewis’ Waitrose, The post The end of an era: adam&eveDDB walks away from iconic John Lewis first appeared on More About Advertising.
Adweek
FEBRUARY 8, 2023
Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand's hands-free slip-in sneakers. The 30-second "All Walks of Life" campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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