Adweek
MARCH 10, 2025
Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser--but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She'll.
Martech
MARCH 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.
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Adweek
MARCH 10, 2025
A teddy bear is typically a symbol of childhood innocence, comfort, and play. But in a harrowing ad from nonprofit Sandy Hook Promise, the stuffed animal serves as a stark reminder of how the gun violence epidemic is impacting childhoods across the U.S. As the organization's latest public service announcement (PSA) reminds viewers, teddy bears.
Martech
MARCH 10, 2025
Marketings biggest challenge today isnt a lack of data its too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 10, 2025
Wet weather in typically sunny Southern California couldn't put a damper on the kickoff to Expo West, the natural products industry's biggest trade show, in Anaheim last week.
Martech
MARCH 10, 2025
AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 10, 2025
With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every touchpoint in the consumer journey from discovery to purchase. To stay visible and relevant, you must ground strategies in consumer intent data, understanding what people search for and how and where they seek answers.
Adweek
MARCH 10, 2025
Have you ever watched a show or movie that felt so real you're still experiencing it after you've finished? Paramount's ad-supported video-on-demand (AVOD) streaming platform Pluto TV wants to capture that feeling in its new "Feel the Free" campaign, which debuted today. The campaign shows how the platform is more than just free TV; it's.
Seth Godin
MARCH 10, 2025
Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s work to be done. The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option.
Adweek
MARCH 10, 2025
SiriusXM has made cuts to its staff on Monday, according to a person familiar with the matter. The number of employees affected wasn't disclosed. The layoffs impact the operations department, primarily the product and technology group, according to the source. They are part of SiriusXM's new strategic focus, announced late last year as the company.
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Ad Tech Daily
MARCH 10, 2025
BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europes third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertis
Adweek
MARCH 10, 2025
Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK. R/GA is not the only agency that has recently sold to PE: last year, Svoboda Capital Partners invested in creative agency Highdive; Keystone Capital.
illumin
MARCH 10, 2025
Discover why a visual-first DSP is the future of campaign management. See how a more intuitive marketing tool helps you track and optimize with clarity. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.
Adweek
MARCH 10, 2025
One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a century, will make his feature film debut in upcoming Netflix movie The Electric State, released on Friday (March 14). Mr. Peanut is a major.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
MARCH 10, 2025
Subscribe: Apple Podcasts • Spotify Pinterest has spent the last few years quietly battling for ad dollars, courting advertisers with AI-powered products, like its Performance+ tool which launched last fall, and beefing up its performance capabilities to capture a bigger portion of ad budgets. Based on the platforms latest earnings, in which Pinterest reported $3.65 billion in total revenue for 2024, that quiet battle seems to have reached a fever pitch.
Adweek
MARCH 10, 2025
There's no escaping politics these days, even at the natural foods extravaganza called Expo West, where more than 65,000 people gathered at the Anaheim Convention Center near Los Angeles last week.
Digiday
MARCH 10, 2025
Executive dysfunction behind the scenes at brand advertisers is making it harder for them to track and direct retail media investments. The segment is one of the fastest growing areas of investment (accounting for over $140 billion of global ad spend, per eMarketer ) and has provided a new stream of revenue for major retailers in the U.S., U.K. and Europe.
Adweek
MARCH 10, 2025
Jackie Jantos, chief marketing officer at dating app Hinge, will add the role of president to her remit. Jantos will continue to lead marketing efforts, adding oversight of day-to-day strategy and execution to her role, as well as taking the lead on cross-functional alignment at the company. She joined Hinge in November 2021 from online.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
MARCH 10, 2025
The US Department of Justice (DOJ) has softened its orders against Alphabet aimed at disarming Google’s search monopoly, dropping the proposal that would force the tech giant to sell its investments in AI companies. But the DOJ is still calling for Google to divest its Chrome web browser, maintaining the “core components” of the initial remedies proposed in October 2024.
Adweek
MARCH 10, 2025
Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated "Come Back Stronger" campaign. The purpose of the ad was to boost Volvo's visibility in Saudi Arabia; it was also.
More About Advertising
MARCH 10, 2025
Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to “detrimental treatment” in an employment tribunal after she objected to ad campaigns for Mars brands Galaxy and Sheba. A TV ad for Mars Galaxy chocolate that ran with the slogan making chocolate better, one piece at a time was … The post Former AMV senior creative sues over Mars ad claims first appeared on More About Advertising.
Adweek
MARCH 10, 2025
Kasie Hunt stepped into the 4 p.m. Arena on Monday as part of CNN's programming revamp. After a solid debut, the show's numbers slipped a bit over the course of the week, falling from 687,000 total viewers for its series premiere to 517,000 for its Thursday edition, and 93,000 to 81,000 among Adults 25-54 viewers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MARCH 10, 2025
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [.] The post First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies appeared first on ExchangeWire.com.
Adweek
MARCH 10, 2025
An EF2 tornado crossed over Orlando Fox station Fox35 before it touched down in Seminole County. The station said fast-moving severe storms pushed across Central Florida on Monday morning. Meteorologist Brooks Garner was live on air tracking the tornado warning for Seminole and Volusia counties when the tornado crossed over the studios. "Everybody in the.
Playwire
MARCH 10, 2025
Key Points RTB ad exchanges create true price discovery through simultaneous auctions, typically delivering 25% higher CPMs than traditional methods Unlike ad networks that function as intermediaries, ad exchanges operate as neutral technology platforms where buyers and sellers transact directly Strategic optimizationincluding supply path management, auction dynamics, and demand diversificationseparates average performers from top earners Publishers with strong first-party data strategies gain s
Adweek
MARCH 10, 2025
John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. "John brings more than 30 years of experience in the local broadcast industry to Cleveland," said Larry Delia, SVP of operations at Tegna. "His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
MARCH 10, 2025
If you’re a business looking to grow your pool of committed customers and increase your number and rate of conversions, youre well-versed in the sales funnel model. But if you’re wondering how to build a sales funnel that gets results or if you just need a refresher here’s a helpful guide. What Is a Sales Funnel? A sales funnel , so named because it features a large group at the top and a much smaller, more filtered group at the bottom, represents the journey(s) of your poten
Adweek
MARCH 10, 2025
Accenture Song had two things to show me, both tucked into the corner of a building where the non-profit thinktank SeedAI was hosting an AI showcase at SXSW in Austin, TX. The first was in a small, silver room with a single computer. "When our lawyers saw this, they told us not to release it,".
MNTN
MARCH 10, 2025
As a marketer, you’re always looking to build relationships with new customers and strengthen your sales with existing ones. But how do you make that happen? To maximize your efforts, youre going to need a deep and granular understanding of the stages of the sales funnel. Because your ability to attract customers to the sales funnel and move them down its stagesfrom more abstract consideration of your product to concrete actioncan make or break your sales and marketing operation.
Adweek
MARCH 10, 2025
WWE Monday Night RAW is coming back to Madison Square Garden for the first time in three years--and Netflix will be there live. The streaming giant officially became the new exclusive home of RAW, WWE's flagship weekly program, beginning this year. And according to Netflix, it has sold out its ad inventory for WWE RAW.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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