Ad Tech Daily

FEBRUARY 17, 2025

The Foundation to Combat Antisemitism’s No Reason to Hate advert captured the most attention from viewers during last nights Superbowl, according to theTVision Attention Index. The tool, which measured consumer attention throughout the event using eye-tracking technology, has identified which brands, moments and celebrities won the attention game at the event.

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Adweek

FEBRUARY 17, 2025

Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director Kirk Varner told the Star Tribune. "We wish her the best with her next opportunity." She joined the station in 2018.

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Affiliates 205

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

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More About Advertising

FEBRUARY 17, 2025

The Royal Ballet and Opera has chosen House337 to help it find its first Principal Partner for The Royal Ballet and boost its communications worldwide. Rolex is the Opera’s principal partner. Royal Ballet and Opera’s activities include social impact programme Chance to Dance, a social impact programme that tackles the increasing creativity gap in schools, … The post Royal Ballet signs up House337 for principal partner search first appeared on More About Advertising.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Exchange Wire

FEBRUARY 17, 2025

News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in January Channel 4 to Simplify Ad Buying Platform This year, Channel 4 will be simplifying its ad buying platform and [.] The post Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153% appeared first on ExchangeWire.com.

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More About Advertising

FEBRUARY 17, 2025

Havas London has named Holly Ripper (below), MD of BBH, as its new CEO, taking over from James Fox who left last month. Being CEO of a network London creative agency is rather like attending one of those running buffets: no sooner have you filled your plate than it’s taken away for someone else to … The post Holly Ripper from BBH takes hot seat at Havas first appeared on More About Advertising.

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More About Advertising

FEBRUARY 17, 2025

While climate change and DEI are being trampled at every opportunity, campaign group Make My Money Matter (backed by filmmaker Richard Curtis) is holding onto its mission: to raise awareness of the links between the UK financial sector and the funding of fossil fuels. Mother has stepped in to support the cause with a new … The post Ambika Mod sets fire to Mothers Make My Money Matter campaign first appeared on More About Advertising.

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Advertising 52

AdExchanger

FEBRUARY 17, 2025

AirBNB starting an ad service business is not a matter of if; its a matter of when. Plus, Walmart is winning. The post Airbnb Ads, Going To Be A Thing Someday; CapEx Is More Than Marginal appeared first on AdExchanger.

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More About Advertising

FEBRUARY 17, 2025

Burberry is a flagship British company navigating pretty hard times. The cost of living crisis across most of the world has hit its luxury sales, China is a particular issue, and many critics think it’s moved too far up-market. At just over 4bn it’s worth less than half its peak valuation of 9bn in pre-pandemic … The post Can Burberry weather the storm?

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Playwire

FEBRUARY 17, 2025

In a recent Playwire Live episode, we dove deep into the world of Minecraft advertising with Harry Devane, owner of Vortex Games, which operates several popular Minecraft servers. The conversation revealed fascinating insights about reaching one of advertising's most elusive audiences through gaming's biggest cultural phenomenon.

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Advertising

AdExchanger

FEBRUARY 17, 2025

If an alternative identifier is present in the bidstream, and no one transacts on it, does it make a sound? The availability of alt IDs in open auctions has steadily increased, but demand has yet to catch up with supply. A lot of DSPs are listening, but not decisioning on the back of open IDs […] The post Alternative IDs Are Still Battling For Bids, But Buyers Are Starting To Pay More Attention appeared first on AdExchanger.

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Cookies 111

Seth Godin

FEBRUARY 17, 2025

Some facts and assertions about healthcare (particularly in the US) and then an outline of a change agent that could improve health, perhaps dramatically. We spend an enormous amount of time and money on healthcare. The typical visit to a healthcare clinic lasts an hour and a half. The typical time with a doctor is sixteen minutes. Improving the timing and accuracy of a diagnosis has enormous leverage in changing outcomes and reducing costs.

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Ad Tech Daily

FEBRUARY 17, 2025

Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK […] The post Major U.S.

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Advertising Ad Tech Media Video Ads 84

Seth Godin

FEBRUARY 17, 2025

The smartphone is the most expensive device most people own, and the one they use the most. Here’s everything you can’t have, can’t afford and won’t get, right here. Here’s everyone you want to have an argument with, one click away. Here is every piece of bad news we can imagine, much of it imagined instead of real. Connection is powerful and magical.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

FEBRUARY 17, 2025

Not every creator will end up with a media empire like Mr. Beasts and score a lucrative streaming deal but maybe they dont have to go that route. Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenue they generate from posting content to social media platforms. Now with content studios (and some agencies) offering new ways for creators to monetize existing content or produce original creator series for social or connected TV

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Audience Media Agency Marketing 78

Exchange Wire

FEBRUARY 17, 2025

Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad tech company with a fully consented, privacy-compliant, telco-powered first-party identifier. The collaboration allows Onetag customers in key European markets to activate [.] The post Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform appeared first on ExchangeWire.com.

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Ad Tech Daily

FEBRUARY 17, 2025

LONDON – System1 and ITV have unveiled the UKs top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elementssuch as humour and AI innovation. Save the Children, in collaboration with Aardman Studios, set a new benchmark for category distinction with a 5.9 Star Rating for their Christmas campaign, far surpassing the […] The post System1 and ITV Reveal the UK’s Favourite Ads of 2024, Highlighting Creativity that Raised the Ceiling a

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Ad Tech Media Agency Advertising 75

AdExchanger

FEBRUARY 17, 2025

With thanks to Bill Grosso, CEO, Game Data Pros Experimentation has been proven to offer unrivaled insights into marketing effectiveness, but it remains underused. More on that here. But what can organizations do to successfully integrate experimentation into their measurement frameworks? Build the right team and secure executive buy-in The foundation of successful experimentation begins […] The post From Theory To Practice: How Organizations Can Embrace Experimentation In Marketing Measur

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Marketing 73

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Rob Campbell

FEBRUARY 17, 2025

A few weeks ago, a friend of mine sent me this picture. Yes, theyre varieties of soap but I realised theyre also an incredible ad for the power of brand and brand advertising. No, I have not lost my mind. Yet. You see of all those soap brands, 2 resonated with me the most: Imperial Leather and Shield. That doesnt mean I didnt know the others I did, or most of them but Imperial Leather and Shield stood out because both played a part in my childhood.

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More About Advertising

FEBRUARY 17, 2025

Supermarket loyalty cards arouse mixed feelings in the UK (here anyway): what’s the real price and why don’t all of us pay it? Another reason for going to Aldi and Lidl surely? Tesco pioneered the damned things with Clubcard 30 years ago and agency BBH is celebrating it with a trip through three decades of … The post BBH celebrates 30 years of Tesco Clubcard first appeared on More About Advertising.

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Agency Advertising 59

VideoWeek

FEBRUARY 17, 2025

In order to protect CTV from domination by tech giants, publishers, buyers and agencies need to take a leaf out of the Big Tech playbook, says Rob Webster, Co-Founder of Tau Marketing Solutions, laying out the developments shaping the CTV industry – and the approaches required to scale the channel into a “true performance powerhouse” The world of Connected TV (CTV) is evolving rapidly, and recent industry developments highlight how the ecosystem can unlock its full potential.

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More About Advertising

FEBRUARY 17, 2025

Its safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out of Home, pushing its creative and technical brilliance to new heights. With its game changing capabilities, Piccadilly Lights is the only Digital out of Home (DOOH) asset bought by the worlds most prestigious brands, making … The post Ocean Outdoor and Landsec renew long term partnership what will the year bring for the worlds No 1 advertising DOOH destination?

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

FEBRUARY 17, 2025

Even with the third-party cookie still kicking, the digital ad market has become overrun with various identifiers. That can create its own kind of identity crisis without a way to connect those disparate IDs. But there is a way. Its called identity resolution, which may be the industrys most plainly named jargon. As the name suggests, identity resolution is a method for reconciling different identifiers to create a coherent picture of a persons identity.

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Playwire

FEBRUARY 17, 2025

Key Points Header Bidding Boosts Revenue Replaces the "waterfall" model, allowing simultaneous bidding and increasing CPMs by up to 50%. OpenRTB Standardizes Programmatic Ads Enables seamless real-time bidding across ad platforms for efficiency and transparency. OpenRTB 2.6 Enhances Streaming Ads Introduces flexible ad podding and improved contextual targeting for Connected TV (CTV).

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Header Bidding 52

AdvertiseMint

FEBRUARY 17, 2025

B2B Marketing: 5 Strategies to Boost Your Success B2B marketing is undergoing a significant transformation. Traditional tactics that once drove results are no longer as effective, as modern buyers demand more personalized, data-driven, and strategic interactions. With evolving technologies, shifting customer expectations, and an increasingly competitive market, businesses must rethink their approach to stand out.

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Playwire

FEBRUARY 17, 2025

Prebid vs. Header Bidding Think of header bidding as the game and Prebid as one of the most popular ways to play it - specifically, header bidding is a programmatic advertising strategy that lets publishers offer their ad inventory to multiple demand partners simultaneously, while Prebid is an open-source framework that provides the actual tools and infrastructure to implement header bidding effectively.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

FEBRUARY 17, 2025

HBAgency, an independent ad tech company specialising in programmatic advertising, is participating in AppTake, a major initiative supported by the European Cybersecurity Competence Centre and funded by the European Union. It is designed to test and implement innovative digital solutions. [.] The post HBAgency Partners in EU Project to Drive Innovation & Security in Ad Tech appeared first on ExchangeWire.com.

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Digiday

FEBRUARY 17, 2025

Subscribe: Apple Podcasts • Spotify The house built around diversity, equity and inclusion is coming apart brick by brick. Since last summer, brands, retailers, holding companies and, most recently the federal government, have been dismantling (or retooling) DEI initiatives, many of which were built up after the murder of George Floyd and subsequent Black Lives Matter Movement of 2020.

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Ad Tech Daily

FEBRUARY 17, 2025

A Top 10 Comscore Site and the Leading Premium Publisher for Engaged Audiences NEW YORK Raptive, the worlds leading creator media company, continues to dominate the digital landscape, ranking among the top 10 largest global digital media companies with an audience of 226 million. Comscores MMX Multi-PlatformTotal Audience December 2024rankings further cement Raptives industry leadership, […] The post Raptive Ranks #1 for Food and Family for the 7th Year in a Row appeared first on Ad Tech D

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Digiday

FEBRUARY 17, 2025

Its funny how much social media marketing matters. You never think people would wax poetic about the supposed death of a brand mascot and yet thats exactly whats happened with Duo the Duolingo Owl last week. The unhinged content strategy that Duolingo employed made Duo more than another brand mascot. Rather, the bird was an entryway for the brand to have real fans, something many marketers have asked their social teams to find a way to replicate, but with varying results.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing