Adweek
JUNE 21, 2023
CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. The actress, writer, producer and comedian is launching a brand marketing division within Hoorae called F?
The Ad Tech Blog
JUNE 21, 2023
Although educating yourself on UX design is crucial, I urge you not to get seduced by the urge to innovate in this realm. It’s all too easy to let the glitter of newness distract you from the true focus of your product. The Allure and Expense of UX Design Innovation We might be drawn toward innovative UX design in our quest to distinguish our products.
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Adweek
JUNE 21, 2023
CANNES, France--A tearful Mike White recounted the new ups and many downs of his career, including a nervous breakdown in his 30s, which led to him being institutionalized and finally finding serenity in Hawaii. In a conversation with Ogilvy global chief creative officer Liz Taylor at the Cannes Palais Wednesday, White, 52, said the show.
Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 21, 2023
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. "Runner 321" is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome--the number represents trisomy 21, a full copy of chromosome 21, a number that.
Marketing Dive
JUNE 21, 2023
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? The post Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs appeared first on AdExchanger.
Adweek
JUNE 21, 2023
More than three decades ago, NBCUniversal first launched its "The More You Know" campaign, bringing timely issues to the forefront of viewers' minds. Now, get ready to know even more. Today, NBCUniversal exclusively shared its new, refreshed The More You Know PSAs with Adweek, showcasing NBCU talent in videos appearing across Comcast NBCUniversal's platforms.
AdExchanger
JUNE 21, 2023
How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform for e-commerce, to find out. The post Recouping The Hidden Costs Of Coupon Code Leakage appeared first on AdExchanger.
Adweek
JUNE 21, 2023
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation and Nielsen, in partnership with Toluna and TelevisaUnivision. The latest Hispanic Sentiment Study, revealed today at Cannes Lions, found.
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Exchange Wire
JUNE 21, 2023
In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [.] The post TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech appeared first on ExchangeWire.com.
Adweek
JUNE 21, 2023
CANNES, France--Adweek kicked off Cannes Lions week with a soiree hosted by sponsor partner Outbrain at The Female Quotient's Equality Lounge, where some of the best minds in the industry gathered for cocktails and a panel to discuss insights on sustaining consumers' attention. Take an inside look at what people are hoping to experience in.
AdExchanger
JUNE 21, 2023
The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their impressions than its wider subscriber base. The post How Dormant Newsletter Subscribers Can Become An Unexpected Revenue Boost appeared first on AdExchanger.
Adweek
JUNE 21, 2023
Michel Sarran normally serves critically acclaimed dishes at his flagship Michelin-starred restaurant in Toulouse, France, where his attention to detail and the dining experience are both legendary. But what would happen if the chef showed up in an entirely different environment, taking his outsized talent to a quick-service restaurant like Burger King France?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 21, 2023
The pandemic aftermath spurred major changes to Evite's business model, including a pivot away from display ads in favor of affiliate and influencer marketing. The post Evite’s Post-Pandemic Marketing Pivot appeared first on AdExchanger.
Adweek
JUNE 21, 2023
CANNES, France--"People have no clue of how transformational this next decade is going to be," exclaimed award-winning musical artist and technology entrepreneur will.i.am while speaking at Cannes Lions. "By 2033, you're not going to recognize how we used to do things," he added. "So much transformation is going to happen in the next 10 years.
Martech
JUNE 21, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space.
Adweek
JUNE 21, 2023
CANNES, France--On the surface, e.l.f. Beauty and Hartbeat--the entertainment company founded by comedian Kevin Hart--may appear to have little in common. But the two brands share an adeptness at building passionate communities of fans. "We create an orbit that people want to be part of. We transcend the products we sell," said e.l.f. Beauty chief.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 21, 2023
Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.
Adweek
JUNE 21, 2023
In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and innovation amidst a biking craze that further catapulted its success. But over the years, it would lose its luster after a series of poor.
Seth Godin
JUNE 21, 2023
A project is a promise. It’s about coordinating unknowable future events to deliver something of value. Showing up on time for a meeting is a project (airlines! traffic! weather!) and so is building a skyscraper. That next podcast you’re going to publish is a project, and so is cooking dinner for guests. There’s always uncertainty because we’re dancing with the future, with random events and often, with other people.
Exchange Wire
JUNE 21, 2023
In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers. Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [.] The post Benefits of Owned & Operated Portfolios in In-Game Advertising appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Badger
JUNE 21, 2023
Campaign auditing is a staple in Amazon advertising. You must audit your campaigns to diagnose areas that need improvements. But, Read More How Can An Amazon Campaign Audit Help My Business? The post How Can An Amazon Campaign Audit Help My Business? appeared first on Ad Badger.
Digiday
JUNE 21, 2023
Publishers are banking on advertisers adopting their first-party data offerings, but it takes time to get marketers to believe in the power of that data. Parallel paths to proof The AP ads AI to its photo licensing platform ProPublica unionizes, Vice UK preps for a protest strike and more Parallel paths to proof Publishers that spent months, if not years, building in-house first-party data offerings have been on a mission to sell advertisers on their targeting tools, trying to convince ad buyers
MNTN
JUNE 21, 2023
When you’re trying to understand your customers’ journey, from learning about your brand to becoming loyal clients, it helps to have a model to consult. The sales funnel model can help you visualize your customers’ journey and influence how you organize your sales and marketing efforts. What Is a Sales Funnel? A sales funnel—a model that is broad on top and narrow on the bottom—depicts how a consumer goes from demonstrating potential interest to actively engaging with your business to becoming a
Digiday
JUNE 21, 2023
As attendees at Cannes Lions 2023 sit around and discuss what form generative AI will — and should — take, creator Christina Najjar (better known as her nickname Tinx) has what seems like a hot take: she wants no part of artificial intelligence. “I don’t like AI at all. AI will probably end humanity, and we’ll be lucky if it doesn’t.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Monetize More
JUNE 21, 2023
Si bien el internet es el centro de conocimiento más grande, y la mayoría de las personas con acceso al mismo nos informamos a través de él, también es verdad que es una de las fuentes más recurrentes para el ocio. Para lo primero están los sitios web de noticias, los cuales cubrimos en este artículo como uno de los mejores tipos de sitio para monetizar, pero un sitio de entretenimiento siempre está en los primeros lugares de los más efectivos para la monetización.
Digiday
JUNE 21, 2023
Last year, the Cannes Lions festival could have been considered the purpose-driven marketing hype house as purpose driven ads dominated the awards show. If you recall, EA Sports and the Kiyan Prince Foundation’s “Long live the Prince” campaign, created by Engine London, won the Titanium Grand Prix. It was a campaign against knife violence. But after major brands like Bud Light, Miller Lite and Adidas faced backlash for being “woke, ” marketers have spent this year’s Cannes reconsider
Exchange Wire
JUNE 21, 2023
On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [.] The post ATS London 2023: A Closer Look At Some Standout Moments appeared first on ExchangeWire.com.
Digiday
JUNE 21, 2023
Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled by InfoSum, Digiday has learned. OMG and Criteo, using InfoSum’s clean-room tech, will match audience data from Omni (Omnicom’s open source operating system) and first-party data from clients with Criteo’s shopping intent insights generated from some 750 million daily active users to achieve maxim
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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